The owner's guide to selling your business

Selling a business is complicated, and nobody hands you a map. This guide walks you through it in six steps, from deciding when to sell to handing over the keys.

A clay model of a machine shop owner holding a coffee mug on a mezzanine, looking out over his machinists at work on the shop floor.
A clay model of an HVAC contractor's owner leaning on one of his service vans at sunset, his fleet and condenser units lined up behind him.
1When & Why

Decide When and Why to Sell

Reflect deeply on motivations, priorities, and ideal timelines for transition. Draft ambitious yet realistic objectives rather than chasing elusive optimal market timing or feeling pressure from external forces.

Read step 1
A clay model of a produce distributor's owner sorting binders of records with his accountant at a table on the warehouse loading dock.
2Prepare

Prepare to Sell

Methodically prepare relevant historical documentation regarding operations, finances, and ownership. Normalize information to accurately reflect sustainable business performance. Get your house in order.

Read step 2
A clay model of a creative agency owner holding his office door open for a line of buyers waiting to meet him.
3Find Buyers

Find Buyers

Negotiating directly with buyers tends to be the best way to get the outcomes you want, without forking over a huge portion of your business to a broker. But auctions and targeted outreach can cause you to either end up with a buyer you don't like, or end up missing out on your dream buyer. That's why we built Rejigg: we connect you with thoughtful, pre-vetted buyers and let you do a deal on your terms.

Read step 3
A clay model of a trucking company owner and a buyer talking terms at a table, with a Rejigg guide beside them.
4Negotiate

Negotiate a Deal

Scrutinize deal structure aspects like payment timelines, earnouts, and liability exposures as much as headline valuation multiples. Protect against lopsided risks once currency changes hands. Balance legal protections against relationship-straining over-negotiation.

Read step 4
A clay model of a commercial printer's owner walking two buyers through his records beside the printing presses.
5Due Diligence

Conduct Due Diligence & Closing

Set reasonable expectations around due diligence duration and depth required to alleviate buyer skepticism and level of distraction based on business complexity. Develop structured rhythms and tone for managing inquiries.

Read step 5
A clay model of an auto and boat repair shop owner handing his keys to the new owner while the mechanics look on.
6Transition

Transition Post-Sale

Over-communicate with employees, customers, and vendors throughout ownership changes. Assume positive intent when inevitable conflicts arise post-close. Anchor against sentiments of seller's remorse by reconnecting to original motivations.

Read step 6

Ready to get started?

Connect with pre-vetted buyers and sell your business on your terms.

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