The owner's guide to selling your business
Selling a business is complicated, and nobody hands you a map. This guide walks you through it in six steps, from deciding when to sell to handing over the keys.


Decide When and Why to Sell
Reflect deeply on motivations, priorities, and ideal timelines for transition. Draft ambitious yet realistic objectives rather than chasing elusive optimal market timing or feeling pressure from external forces.
Read step 1
Prepare to Sell
Methodically prepare relevant historical documentation regarding operations, finances, and ownership. Normalize information to accurately reflect sustainable business performance. Get your house in order.
Read step 2
Find Buyers
Negotiating directly with buyers tends to be the best way to get the outcomes you want, without forking over a huge portion of your business to a broker. But auctions and targeted outreach can cause you to either end up with a buyer you don't like, or end up missing out on your dream buyer. That's why we built Rejigg: we connect you with thoughtful, pre-vetted buyers and let you do a deal on your terms.
Read step 3
Negotiate a Deal
Scrutinize deal structure aspects like payment timelines, earnouts, and liability exposures as much as headline valuation multiples. Protect against lopsided risks once currency changes hands. Balance legal protections against relationship-straining over-negotiation.
Read step 4
Conduct Due Diligence & Closing
Set reasonable expectations around due diligence duration and depth required to alleviate buyer skepticism and level of distraction based on business complexity. Develop structured rhythms and tone for managing inquiries.
Read step 5
Transition Post-Sale
Over-communicate with employees, customers, and vendors throughout ownership changes. Assume positive intent when inevitable conflicts arise post-close. Anchor against sentiments of seller's remorse by reconnecting to original motivations.
Read step 6Ready to get started?
Connect with pre-vetted buyers and sell your business on your terms.