From Netflix to Nurse Data: How Two Searchers Closed a Deal in 75 Days

Seventy-five days from letter of intent to close. During a government shutdown. While securing an SBA loan.

This is what happens when buyers talk directly to sellers without broker friction slowing everything down.

Vince and Kalyn Saulsberry-Fong are a husband-wife team running Audience Synergy, a data company with the most complete dataset about nurses in the United States. They found the business on Rejigg, made an offer within days of discovery, and closed in just over two months. They're now two months into ownership, protecting what works while planning to expand into a market they believe will only grow more valuable.

This is how they got there.

Two Paths, One Search

Vince spent his career in big tech. He worked at startups in the early days, then Uber when it was still small, then Snapchat's ads team, and finally Netflix on their content intelligence team. Working at Netflix taught him something critical: the importance of clean, ground-truth data. He saw how Netflix combined external intelligence—who was signing with whom in Hollywood, what deals were happening—with internal performance data to make decisions about what content to produce.

He realized AI can only be as useful as the data that goes into it. That became his thesis: companies with clean, reliable datasets that reflect the real world would become more valuable over time.

Kalyn's path went through healthcare. She started in healthcare consulting, worked at various hospitals in administrative and operational roles, got her MBA, and did a rotation program at Experian Health working on revenue cycle management.

"I found out I like to wear a lot of different hats," she says. "There's not just one role for me. I like to do a little bit of everything."

They both left their roles in mid-2024. Kalyn started her own Medicare broker business. Vince took what was supposed to be a career break, then started the search process in early 2025.

Search, in this context, means looking for a profitable business to buy and operate. Vince would find companies, get excited, and share them with Kalyn. "Oh, you should look at this company, isn't this cool?" The more they talked, the clearer it became: they should do this together. In mid-2025, they decided to co-partner in search.

The Problem with Brokers

As they started searching, they quickly learned something about the market: it's fragmented, and,

"It's not always clear who's credible and who's not," Vince says. "You have to understand what to take at face value and what to trust and what to verify."

Brokers presented a specific challenge. They have a strong incentive to make companies look better than they are—"to goose the image of the company," as Vince puts it—sometimes to a degree that doesn't help buyers make informed decisions. Brokers have broad general knowledge of industries, but they don't know the business like the seller does. And when you're trying to understand what really matters to the seller—their motivators, their concerns, what they're looking for in a buyer—having an intermediary creates friction.

"Getting to know the seller on a personal level, understanding their motivators, understanding what really matters to them can really help when you're doing those key negotiations to get the company to close," Vince says.

So they built their deal pipeline to include direct seller access. In the search community, Rejigg has become a standard part of that conversation—a place where you can connect directly with sellers without broker interference.

Finding Audience Synergy

The day Vince found Audience Synergy, he ran over to Kalyn. The listing on Rejigg had "pure static information about the business. The pure details," he says. "It doesn't look like a beautiful CIM; it's not thrown together by a broker." In other words, it was just straightforward information about what the company does and how it performs.

Kalyn looked at it and said, "Oh my God, I think we could really run this company well."

They pulled together an offer within a few days.

What made it perfect

Audience Synergy sits at the intersection of three critical problems in U.S. healthcare. First, there's a forecasted shortage of several hundred thousand nurses in the coming years. Second, nurses are incredibly hard to reach—only 40% even have LinkedIn profiles. They're often called by recruiters rather than searching for jobs themselves. Third, precision matters. Having the right nurse with the right expertise—critical care versus pediatric, for example—directly impacts patient outcomes.

Audience Synergy has the most complete dataset about nurses and their professions. They help staffing agencies, hospitals, and nursing schools find and connect with the right nurses. The company also publishes Modern Nurse Magazine, an online publication that engages nurses through content about advancing their careers.

For Vince, it validated his thesis about ground-truth data. For Kalyn, it hit her healthcare expertise. And the publishing angle? Kalyn wanted to be a journalist. She was a history major who loved to write.

"There's the data side, the nursing shortage side, and then this ability to engage nurses through content too," Kalyn says.

Chemistry Without the Intermediary

The seller was Jason Smith, who had built Audience Synergy with his wife. When he saw Vince and Kalyn—another husband-wife team—he recognized something familiar.

They had direct conversations. They asked questions about the business, the operations, and Jason's vision. They talked about what mattered to him in a buyer. Jason talked about what he'd built and why.

For the Saulsberry-Fongs, the chemistry with Jason was felt immediately. Jason concurred: “The first thing I could tell about Vince and Kalyn is that they are very sincere people. Every conversation felt like we were a team working towards a mutually beneficial goal.” The chemistry mattered. So did the price—they gave him an offer they felt was competitive. But the direct access, for both parties, made the biggest difference.

"Having that direct line to the seller made a huge difference," Kalyn says. "He could just know us, we could just know him without any barrier between us. We were able to see that chemistry we had and so much that we had in common."

Jason went through many offers, evaluating “different scenarios from partial investment where I would keep running the company, to strategic investors where I would become a corporate employee, to full exits.” Ultimately, he chose to move forward with Vince and Kalyn.

From signing the letter of intent to closing took 75 days. That's exceptionally fast for a business acquisition, especially one involving an SBA loan during a government shutdown.

What's Next for Audience Synergy

Vince and Kalyn are two months into ownership. Their first priority is protecting what's working—Jason built a flexible, scalable business, and they're focused on learning the ropes.

But they see significant opportunity. The company runs ad campaigns with partners like The Ohio State University, but there's room to showcase customer success stories more effectively. “There's a lot more storytelling to do," Vince says.

They believe there's a much larger market Audience Synergy can serve. As AI demand grows, Vince's original thesis holds: ground-truth datasets that reflect the real world will command higher premiums. Audience Synergy has exactly that kind of data.

There's also the Modern Nurse publication—"white space we haven't even tapped into yet," as Kalyn puts it. Content, data, and precision matching for an industry facing critical shortages. The pieces are there. Now they're building.

Advice for Other Searchers

Would they use Rejigg again?

"A thousand percent," Kalyn says. "Absolutely…it made things so much easier. Like having that direct line to the seller made a huge difference."

Vince doubled down: "I believe that every searcher should seriously consider Rejigg as a part of their deal pipeline, directly along with the proprietary deal flow and broker flow."

The reasons are practical. Direct access to the seller means you can ask questions without a broker filter. You can understand what matters to them and craft a deal that addresses their specific needs. You can build chemistry—which, in their case, was a deciding factor.

"And you can move fast," Kalyn adds. "That too."

Finding the Right Fit

Vince and Kalyn found a business at the perfect intersection of their expertise, with a seller who saw himself in them, and closed without broker fees or intermediary friction. They're now two months into ownership of Audience Synergy, protecting what Jason built while planning to expand into a market they believe will only grow more valuable.

The direct line to the seller made it possible. The chemistry made it work. And the speed—75 days, government shutdown and all—proved that when buyers and sellers talk directly, deals move faster.

If you're searching for a business or considering entrepreneurship through acquisition, Rejigg connects you directly with sellers who are ready to find the right buyer—not just the highest bidder.