Find Your Dream Buyer
Creating a market of prospective buyers ranges from targeted outreach to open auctions. The right buyer isn't just about price: it's about finding someone who will steward your legacy.
How Should You Find Buyers?
Auction Model
Promotes the sale broadly for competing bids and price discovery, but provides little control over buyer fit.
Targeted Outreach
Directly contact select qualified buyers based on experience, temperament, and vision for the company.
Hybrid Approach
Leverage marketplaces like Rejigg to create initial interest, then vet respondents based on values and fit. See businesses currently listed on our marketplace.
Why the Hybrid Approach Works
You're more likely to find quality, pre-vetted buyers who match your criteria
It's much easier to connect with serious buyers who have demonstrated intent
Start building relationships immediately, not with random auction participants
Maintain control over who learns about your business
The Different Types of Buyers
Financial Buyers
Seek returns through operational improvement. Includes private equity, search funds, and family offices. Primary focus is ROI.
Strategic Buyers
Acquire to expand capabilities and market share. Already participate in your industry ecosystem.
Owner-Operators
Buy both the job and equity ownership. Expect operating control and direct involvement post-sale. Many use SBA financing.
Qualifying Questions to Ask Buyers
What is your experience with acquisitions of this size and industry?
How do you plan to structure leadership and retain key employees?
What is your typical holding period for investments?
Can you provide references from previous sellers you've worked with?
Red Flags to Watch For
Unwillingness to sign NDA before receiving detailed information
Vague or evasive answers about funding sources
Pressure to move quickly without proper due diligence
History of renegotiating deals at closing
No clear operating plan or integration strategy
See Real Transactions
Curious what successful deals look like? Browse our completed transactions to see the types of businesses that have sold through Rejigg. If buyers are using SBA financing, check out our SBA loan calculator to understand their purchasing power.
Find Your Ideal Buyer
Rejigg connects you with serious, pre-vetted buyers who align with your values and goals.
Get Started Selling