EducationBy Barrett GlasauerMar 28, 20267 min read

How Long Does It Take to Sell a Business?

A cream study model of an hourglass standing upright with sand in both bulbs, with the sand in green.

How long does it take to sell a business? On Rejigg, most sales close 5 to 8 months after the business is listed. The middle half of closed deals took 5.4 to 8.4 months from listing to close, with a range of 4.7 to 10.2 months. Buyer engagement usually starts 1 to 2 weeks after a listing goes live. (Source: Rejigg 2026 Mid-Year Insight Report. Data as of July 2026.)

Once a buyer pitches, the timeline is shorter. The median pitch-to-close time is 177.5 days across 42 closed deals, and the median wait for a first meeting is 3.7 days across 9,357 deal conversations. (Source: Rejigg deal data, as of October 20, 2026.)

Most articles give six to twelve months, often from broker surveys. These figures come from timestamps on Rejigg deals, not surveys.

The Real Timeline, Stage by Stage

Here is how long each stage takes for the typical completed sale, measured from the moment a buyer first reaches out to an owner on Rejigg. Every figure is a median, meaning half of deals moved faster.

How long each stage takes, measured

050100150200250 days
First request → first meeting
2 days
First meeting → first LOI
54 days
First LOI → signed LOI
17 days
Signed LOI → closed deal
101 days
TotalFull cycle: first request → close
112–249 days112 days249 daysMedian: 174 days
Based on our historical deal data. Updated quarterly.
  • First request to first meeting: 2 days.
  • First meeting to first LOI (letter of intent, the buyer’s written offer): 54 days.
  • First LOI to signed LOI: 17 days.
  • Signed LOI to closed deal: 101 days.
  • Full cycle, first request to close: 174 days median. The middle half of deals landed between 112 and 249 days.

One caveat before you plan around these numbers: our clock starts when the first buyer request comes in. Time spent getting your books in order before buyers show up is real, and it is not in these numbers.

What Happens During Each Stage

Days 1 to 4: the first meeting

The first buyer meeting happens fast because the slow parts have already been done. On Rejigg, buyers are vetted before they can contact you, with proof of funds and track record checked upfront, and NDAs are signed digitally before you share anything identifying. So the first call gets scheduled in days.

Expect that first call to follow a pattern. Buyers ask how you started the business, how revenue has trended, who runs what on your team, how much revenue depends on your biggest customers, and why you want to sell. The tone is friendly, and most of it is material you know cold.

Weeks 1 to 8: from first meeting to a written offer

For the typical completed sale, the first written offer lands about eight weeks in. Between the first call and that offer, serious buyers will ask for your tax returns, a current P&L, and a balance sheet. This is the stage where preparation pays off most, because a buyer who gets clean numbers quickly keeps moving while a buyer left waiting cools off.

The offer usually arrives as an LOI: a letter of intent that names a price and terms, and typically takes your business off the market for an exclusivity window while the buyer finishes their homework. Owners often run several buyer conversations in parallel up to this point, then pick the offer they trust most. Rejigg's deal dashboard shows the offers side by side, with price, terms, and timelines in one view.

Months 2 to 6: diligence, financing, and closing

Closing takes about three more months after the LOI is signed, and most of that time belongs to the buyer's lender. Confirmatory diligence, loan underwriting, legal documents, and final walkthroughs all run in this window.

Your job in this stage is mostly responsiveness: answering document requests, joining a few calls, and keeping your business running well. A dip in performance during diligence invites renegotiation, so the best thing you can do for your timeline is keep operating like you are not selling.

What Makes a Sale Faster

Owners on the fast end of these ranges tend to share three habits, and none of them requires deal experience.

Clean, current books, ready on day one. The document request is predictable: tax returns, P&L, balance sheet, year-to-date numbers. Owners who have them organized before the first call keep momentum through the exact stage where most time gets lost. Rejigg's built-in data room, with QuickBooks import, holds these documents so you share them in a click instead of digging through email.

Recurring revenue. In real deal calls, buyers say plainly that contracted and repeat revenue is what makes a deal financeable, because a lender can underwrite it. Project-by-project revenue can still sell well, but expect more questions and a slower underwriting stage.

Responsiveness. Deals run on momentum. We've seen deals where a same-day reply to a document request kept a buyer engaged, and deals where a two-week silence sent one back to their other prospects. The fastest quartile of our data belongs disproportionately to owners who treat buyer requests like customer requests.

What Slows Deals Down

Deals stall for a small set of specific, nameable reasons. These come up again and again in real Rejigg deal calls, and most of them are preventable.

The buyer's money falls through. A co-investor backs out or a lender declines late. Experienced sellers and buyer advisors both rank financing certainty as the top deal risk, above price. It is fair, and smart, to ask a buyer early how their purchase will be funded and how firm each piece is.

The tax-return gap. Many owners keep books to minimize taxes, which understates what the business truly earns. Buyers and lenders underwrite off tax returns, so a big gap between the returns and your earnings story takes weeks to bridge with documentation. Closing that gap before you sell, with a clear record of add-backs, saves more time than anything else on this list. Our guide to add-backs walks through how.

A co-owner who is not fully on board. If a partner or family member holds a stake, get genuine alignment before the first buyer call. A hesitant co-owner surfacing at the LOI stage is one of the most common ways a months-long process resets to zero.

A scope surprise discovered late. Sometimes a buyer realizes mid-diligence that they want only part of what is for sale, like the service contracts but not the storefront. Being precise early about exactly what is included prevents this.

Anchoring to an old offer. An offer someone floated years ago, and never closed on, is not a price. Deals stall when it becomes the benchmark every real offer gets measured against. A current, defensible valuation gives you a better anchor.

The SBA Runway: Why Closing Takes About Three Months

Most small-business acquisitions are financed partly with an SBA 7(a) loan, and the lender's process sets the pace from signed LOI to close. The bank verifies tax returns, orders a business appraisal, underwrites the buyer, and papers the loan. That runway is the biggest reason the stretch from signed LOI to close runs about three months even when both sides are moving quickly.

You cannot skip the runway, but you can keep it from stretching. Lenders underwrite from tax returns, so the same clean records that impress a buyer also speed up their bank. If you want to understand what a buyer's loan looks like, our SBA loan guide and free SBA calculator show the mechanics.

Where These Numbers Come From

Every figure on this page is measured from platform timestamps on Rejigg, not surveyed or estimated. The starting gun is the moment a buyer opens a conversation with an owner. First-meeting timing uses the first meeting logged in that conversation. Offer timing uses the first LOI recorded. Closing timing runs from the LOI's signature date to the recorded closing date.

Every figure on this page is measured from platform timestamps on real Rejigg deals: mostly businesses under $10M in value, sold directly by their owners to pre-qualified buyers without a broker. We report medians, and the timeline chart follows completed sales from first buyer request to close. The Rejigg deal team reviews this page, and we refresh it quarterly as new deals close. Last updated July 2026.

One more comparison worth naming: brokers typically quote six to twelve months and charge 10% or more. The deals in our data closed at a 174-day median with the owner paying nothing.

Frequently Asked Questions

How long does it take to sell a business?

About 5 to 8 months from listing to close on Rejigg. The middle half of closed deals took 5.4 to 8.4 months, and the range was 4.7 to 10.2 months (as of July 2026).

How long after listing do buyers reach out?

Engagement usually begins 1 to 2 weeks after a listing goes live (as of July 2026).

How long does it take from first buyer pitch to close?

The median is 177.5 days across 42 closed deals on Rejigg, as of October 20, 2026. The middle half closed in 119.2 to 249.2 days.

How quickly will I get a first meeting with a buyer?

The median is 3.7 days from buyer pitch to first meeting, across 9,357 deal conversations on Rejigg.

How long does it take to get from LOI to closing?

About three months from signed letter of intent. Most of that time is the buyer's lender underwriting an SBA loan, alongside confirmatory diligence and legal paperwork.

How fast can I sell my business?

The fastest quarter of Rejigg deals went from first buyer pitch to close in under 112 days, about four months. Owners on the fast end share the same traits: tax returns and P&L ready before the first call, quick responses to requests, and revenue a lender can underwrite.

Every timeline on this page started with a buyer conversation, and every conversation started with an owner deciding to see what was possible. If you are curious where you would land, get a free valuation and find out what buyers would pay for your business.

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