
Understand what your business is worth.
Rejigg provides a complimentary valuation estimate to help you begin your sale process with confidence.
Before you start, grab a few things you'll need:Want to understand the math first? Read How to Value Your Business for Sale. Or visit our Owner Hub for step-by-step guidance, or with our team.
Enter your email and we'll send your final valuation estimate right to you — plus, we'll save your progress if you choose to work with Rejigg to sell your business.
How does this business valuation calculator work?
You enter your financial data for the last three years and Rejigg estimates your business value using two methods: a comparable transaction analysis (what buyers have actually paid for similar businesses) and a discounted cash flow analysis (what your future earnings are worth today). The result is a weighted range, not a single number.
What is SDE and why does it matter for valuation?
SDE (seller's discretionary earnings) is the total financial benefit to a single owner-operator: net income plus your salary, personal expenses the business covers, depreciation, amortization, and interest. For most small businesses under $5M in revenue, SDE is the number buyers use to determine what they'll pay. Getting your SDE right is the single most important input.
What are valuation multiples?
A valuation multiple is a ratio derived from real transactions. If a business with $500K in SDE sold for $1.5M, that's a 3x SDE multiple. Small business multiples typically range from 1.5x to 4.5x SDE, depending on the industry, growth trajectory, customer concentration, and how dependent the business is on the owner. This calculator uses multiples from real closed deals, not rules of thumb.
Is this business valuation tool really free?
Yes, completely free. No credit card, no hidden fees, no obligation. Rejigg is free for sellers. Buyers pay to connect with you, not the other way around.
How long does the valuation take?
About 10 minutes if you have your financials handy. You need revenue and earnings for the last three years, plus current year-to-date numbers. If you use QuickBooks, you can connect it directly and skip the manual entry.
What data do I need to get started?
At minimum, three years of revenue and SDE. Owner compensation, depreciation, and other add-backs improve accuracy. A recent balance sheet is optional but helps with the SBA financing analysis. The more complete your data, the tighter the valuation range.
How accurate is an online business valuation?
This calculator gives you a data-informed starting point, not a certified appraisal. The comparable transaction analysis uses real closed deal multiples, which makes it more grounded than generic rules of thumb. For a formal valuation tied to a legal or tax event, you would hire a certified appraiser.
For a deeper walkthrough of how valuation works and what drives your multiple higher or lower, read How to Value Your Business for Sale. The best way to get a better multiple is to come in knowing the questions a buyer will press on. Our industry guides break down the specific concerns buyers raise in your industry, so you can prepare before you list.