Consumer Goods Retail Businesses for Sale.
A product people already love is a great starting point, but the deals that hold up best are the ones with customers who come back without discounts and financials that reconcile cleanly across every platform.
8
New This Month
166
Active Listings
$1.4M
Median Asking Price
Rejigg lists 166 consumer goods retail businesses for sale. The median asking price is $1.4M. 8 of them were listed in the last 30 days. The states with the most consumer goods retail listings are California with 31 listings, Florida with 20, and New York with 13.
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Featured Consumer Goods Retail Businesses
Showing 25 of 166 listings
Water Purification E-Commerce Business
Water purifier brand has 35,000 customers and over $10M lifetime revenue, with $62 unit costs, $350 retail pricing, and recurring filter demand.
Price$6M
Revenue$3M
SDE$1.2M
Custom Smoking Accessories & Lifestyle Products Brand
Cannabis ecommerce brand with $18.1M revenue, 55,000 monthly orders, 45% returning customers, and growth from $4.9M across consumable product categories.
Price$25M
Revenue$18.1M
SDE$4.3M
Chemical-Free Breathable Insect Protection Clothing
Outdoor apparel manufacturer earns nearly 70% retail margins, with direct consumers providing 75% of revenue and wholesale channels providing the balance.
Price$650K
Revenue$475K
EBITDA$245K
Custom Awards Retailer
Awards and recognition products business earns 70% to 80% repeat revenue and operates without direct local competition or debt.
Price$1.3M
Revenue$1.9M
EBITDA$177.9K
Natural Textured Hair Essentials
Haircare and skincare brand grew revenue more than fivefold to $658k, with 20% recurring subscription revenue and direct-to-consumer and wholesale channels.
Price$385K
Revenue$657.6K
SDE$93.8K
Family Grocery Deli Market
Neighborhood grocery and deli generates over $2M annual revenue across produce, butcher, deli, grocery, and beverage departments, with operating real estate included.
Price$1.1M
Revenue$2M
EBITDA($209.1K)
Mobile Phone Distributor
Mobile device distributor growing revenue from $13.4M to $72M through wholesale sales, exclusive sourcing, asset recovery, customization, and end-of-life inventory management.
Price$5M
Revenue$70.7M
SDE$201.3K
Branded Tech Retail Reseller
Refurbished electronics ecommerce retailer with gross margins reaching 40%, 75 active suppliers, drop-ship fulfillment, zero debt, and no commercial lease.
Price$750K
Revenue$585K
EBITDA$200K
Organic Winery & Olive Mill
Beverage producer combines recurring club revenue with direct sales and business services while using only 20–30% of available production capacity.
Price-
Revenue$3.7M
EBITDA$231.6K
Heritage Hardware Lumber Supply
Lumber and hardware retailer generating $5.3M revenue with $1.2M in paid inventory, clean financials, custom millwork, and delivery revenue.
Price$3M
Revenue$5.4M
SDE$725.1K
Furniture & Mattress Store
Home goods retailer generates $3.9M revenue at 52% margins, with repeat referrals and an experienced management team running daily operations.
Price$1.5M
Revenue$3.9M
EBITDA$560.6K
Apparel Business
Patriotic apparel brand grew revenue to $3.1M, with recurring subscription income, direct retail sales, in-house production, and an established worldwide customer base.
Price$4.1M
Revenue$3.1M
SDE$1M
Fine Wine Commercial Importer
Wine importer and distributor earns 65–80% of revenue from repeat customers, with 15–20% product margins, broad distribution coverage, and $2.5M inventory.
Price$6M
Revenue$4.2M
EBITDA$489.6K
Mindful Graphic Apparel Studio
Apparel and accessories brand generating over 60% SDE margins through e-commerce, 300-plus wholesale distributors, private label work, and product collaborations.
Price$590K
Revenue$303K
SDE$151.2K
Craft Spirits Manufacturing & Branding
Beverage producer generates $3M in revenue and holds $15M in aging inventory plus production property appraised at $5.3M.
Price$1.2M
Revenue$1.5M
SDE$140.1K
Pickled Pepper Sauce Manufacturer
Specialty pepper and brined vegetable manufacturer runs at 30% to 35% capacity in a facility built for $25M throughput.
Price$7M
Revenue$3.7M
SDE$336.7K
E-Commerce Loungewear Brand
E-commerce apparel brand generating $145.9k annual revenue through mostly organic marketplace traffic, with profitable advertising results and additional channels largely unused.
Price$157K
Revenue$145.9K
SDE$49K
Vitamins / Supplements Business
Oral spray supplement company grew revenue 189% to $221.9k, with expanding margins and recurring subscriptions across direct, wholesale, and distribution channels.
Price$300K
Revenue$221.9K
SDE$41.6K
Food Producer / Distributor
Livestock Production & Care business for sale in Wisconsin.
Price-
Revenue$26M
SDE$4.5M
Boutique Jewelry Accessories Manufacturer
Jewelry and accessories brand generates over $375,000 revenue through online, wholesale, retail, and festival channels.
Price$200K
Revenue$378.6K
EBITDA($68.2K)
Premium Pet Nutrition Company
Pet Services & Veterinarians business for sale in Washington.
Price$450K
Revenue$618.3K
SDE$69.8K
Workplace Vending & Refreshment Services
Vending and micro market operator generates $7.1M revenue and $760k operating income, with fully recurring contracts, 99% retention, and debt-free equipment.
Price$8M
Revenue$6.8M
EBITDA$1.1M
Fluoride-Free Family Oral Care
Oral care brand doubled revenue year over year, with expanding wholesale distribution and a growing subscription channel supporting repeat purchases.
Price-
Revenue$4.1M
EBITDA($97.5K)
Pet Damage Protection Retailer
Pet damage prevention product company with $650k-plus online revenue, protected product designs, a 25-million-home target market, and direct and marketplace sales.
Price$400K
Revenue$603.9K
SDE($1.5K)
Sport Bike Parts Manufacturer & Distributor
Sport bike parts manufacturer and distributor earns 70% of revenue from higher-margin proprietary products and holds $2.2M in paid inventory with zero debt.
Price-
Revenue$5M
EBITDA($132.4K)
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What to know
What to know about buying a consumer goods retail business
How consumer goods retail businesses are valued
Asking prices are set as a multiple of earnings: 2.5x–7x annual profit, depending on brand strength, channels, and whether it runs without you.
Where you fall in that range depends on whether you sell through multiple channels (Amazon, your own site, retail), how strong your brand and reviews are, and whether someone else could run the business tomorrow.
- Selling through more than one channel
- Products with strong reviews and repeat buyers
- Supplier relationships that are documented
- A brand people recognize
What buyers of consumer goods retail businesses look for
- E-commerce companies looking to add another brand to their portfolio
- Businesses in a similar product category who want access to your customers
- First-time buyers with marketing or operations backgrounds drawn to a strong product
- Investment groups building a collection of brands in your product space
The first questions buyers ask:
- SKU Margins. What are your real SKU-level margins after ads, fees, and returns?
- Inventory Reality. How bad is inventory aging—and what happens to dead stock?
- In-Stock Plan. How do you avoid stockouts that break ranking and retailer reorders?
Closed deals
Rejigg consumer goods retail deals closed
Across 42 closed deals on Rejigg, the median time from first pitch to close is 177.5 days.
See all Rejigg deal dataDue diligence
What to Look For
Practical guidance from hundreds of real acquisition conversations.
Repeat Purchase Rates
- Ask what percentage of revenue comes from customers who have bought before, and what the average reorder interval looks like.
- Consumer goods businesses where customers come back on their own, without discounts or active outreach, are telling you the product genuinely delivers on its promise.
- High repeat rates also mean less marketing spend required to maintain revenue, which shows up directly in margins.
Channel Mix and Concentration
- Find out where revenue comes from: Amazon, a direct website, retail distribution, or some combination.
- Businesses that sell through multiple channels are more resilient because no single platform change, algorithm update, or account suspension can derail the whole operation.
- Heavy concentration in one channel isn't a reason to walk away, but it shapes how you think about risk and what diversification work you'd want to do as an owner.
Financial Records Consistency
- Ask for sales reports from each platform reconciled against accounting software and tax returns.
- Consumer goods businesses where the numbers match cleanly across all three tell you something important about how the business has been run.
- Discrepancies between platform revenue and the books are a common source of surprises in due diligence, and finding them early protects you.
Supplier Documentation and Reorder Process
- Find out whether supplier contacts, pricing, lead times, and reorder quantities are documented somewhere outside the founder's head.
- Consumer goods businesses where the sourcing process is written down and repeatable transfer much more smoothly than ones where every reorder depends on a personal relationship that took years to build.
- Ask to see a sample of the supplier documentation and understand the lead times on key products.
Valuation
What Should You Expect to Pay?
2.5x-4x
SDE
Single-channel with solid repeat buyers
4x-7x
EBITDA
Multi-channel brand with strong reviews and repeat rates
In consumer goods, the spread between 2.5x and 7x reflects how many channels the business sells through, how strong the brand and review profile is, and whether someone else could run the operations without the founder.
What drives a premium
Strong repeat purchase rates with customers buying at least 2-3 times per year without promotional pressure
Revenue across multiple channels including Amazon, direct-to-consumer website, and retail
Financial records that reconcile cleanly across sales platforms, accounting software, and tax returns
Documented supplier relationships with backup sourcing options and written reorder processes
SBA Loan Calculator
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For buyers
Make your next conversation count
A listing starts the conversation. These tools help you check the fit, understand the financials, and decide what to ask next.
Prepare for the first owner call
Clarify what is for sale, who runs the business, and what the owner wants from a transition.
Prepare your buyer introductionCheck the numbers behind the asking price
Explore financing scenarios, debt payments, and the cash a business needs to keep operating.
Try the SBA loan calculatorTurn interest into a clear next step
Use the diligence checklist and LOI templates to organize requests and prepare a proposal.
Explore the deal templatesFind a business worth a closer look
Keep your industry and location in focus. Explore matching businesses or get new listings as they arrive.
Thinking About Selling?Read our owner's guide to selling a consumer goods retail business, with valuation tips, buyer expectations, and step-by-step advice.
Read the Owner's GuideConsumer Goods Retail Business Acquisition
How do I contact the owner of a business I found on Rejigg?
Create a free Rejigg account; owners, and the brokers who run some sales, only hear from buyers through the platform. Open the listing to see the full profile: city, team size, financials, what is for sale, and the reason for selling. Sign Rejigg's standard Fee & Confidentiality Agreement for that business; it is the same form for every deal. Verify your phone, then send your pitch from the listing. Replies, meetings, and documents all run through Rejigg.
Can I email Rejigg to get introduced to an owner?
No. Rejigg does not forward emails to owners or brokers, so a note to support@ or hello@ with a listing link will not reach them. Create a free account, open the listing, sign the agreement for that business, verify your phone, and send your pitch; that reaches them in a few minutes.
What are your real SKU-level margins after ads, fees, and returns?
Buyers want to know what you actually earn per unit once Amazon fees, ad spend, shipping subsidies, and returns are included. They also check whether your SKU math reconciles to your monthly profit and loss statement or if the “profit” is coming from timing quirks like buying inventory before a promo spike or misclassified costs.
How bad is inventory aging—and what happens to dead stock?
Buyers are trying to figure out whether inventory is a real asset they can sell through or a future write-down that will drain cash right after closing. They also look for a consistent way you discount, liquidate, or write down slow movers instead of keeping old units at full cost because nobody wants to take the hit.
How do you avoid stockouts that break ranking and retailer reorders?
Buyers want proof you can keep the winners in stock without overbuying and freezing up cash. Stockouts matter in consumer goods retail because they can hurt Amazon rank, make ads less efficient, and create issues with wholesale compliance and retailer reorders.
How exposed are you to one channel or one “hero” listing?
Buyers look for single points of failure that can drop revenue fast, like one ASIN (Amazon Standard Identification Number) being suppressed, one retailer cutting you at reset, or paid traffic suddenly getting more expensive. They also test whether your channel diversification is profitable since spreading revenue across channels can still be risky if margins or payment terms are weak.
If Amazon is a channel, how safe is the account and the listings?
Buyers underwrite policy and enforcement risk, including suspensions, listing suppressions, and intellectual property complaints. They also confirm the buyer will actually control what they are paying for, including Brand Registry, the seller account, and the ad account, with clean admin access after closing.
What’s the return rate, and why do people send it back?
Returns hit margin, and they also tell buyers what customers dislike once the product arrives. Buyers want to see whether returns come from fixable issues like unclear sizing, weak instructions, or misleading photos or from deeper problems like quality drift that can lead to bad reviews and higher ad costs.