Customer Relationship Management Businesses for Sale.
The platform certifications and client roster are visible upfront, but the real value tends to live in the monthly retainer clients who've been renewing for years and the account managers who handle every call without the founder in the room.
4
New This Month
32
Active Listings
$1.6M
Median Asking Price
Rejigg lists 32 customer relationship management businesses for sale. The median asking price is $1.6M. 4 of them were listed in the last 30 days. The states with the most customer relationship management listings are New York with 6 listings and California with 5.
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Featured Customer Relationship Management Businesses
Showing 25 of 32 listings
Omnichannel Media Attribution Platform
Marketing attribution software platform generates $1.2M with fully recurring subscription revenue, 75% to 80% margins, zero debt, and low overhead.
Price$6M
Revenue$1.2M
SDE$1.4M
Social Media Influencer Marketing Agency
Influencer marketing agency generated $10M in revenue and $2.2M EBITDA through project work, proprietary technology, organic relationships, and no dedicated sales staff.
Price-
Revenue$10M
EBITDA$2.2M
Secure Enterprise Cloud Platform
Document management software platform generates 100% recurring subscription revenue with 82% margins and zero customer acquisition cost through channel sales.
Price$150K
Revenue$135.2K
SDE$117.1K
Digital Marketing Agency
Digital marketing agency generates $720k with fully recurring monthly fees, 90% client retention over 24 months, and 30% to 60% margins.
Price$2M
Revenue$609.2K
EBITDA$248.3K
Marketing and Advertising Agency
Creative advertising agency earns 50% retainer revenue through multi-year agreements, with long client relationships and services across broadcast, digital, commerce, email, and social media.
Price-
Revenue$5.5M
EBITDA$1M
AI-Powered Career Navigation Platform
Career navigation software company serves colleges through multiyear license contracts, maintaining 85% retention and less than 5% churn.
Price-
Revenue$1.2M
EBITDA($5.8K)
Video Marketing SaaS Business
Video hosting platform for advertisers generating $30k to $40k in monthly recurring revenue through automated customer acquisition and server-side ad tracking.
Price$1.3M
Revenue$650K
SDE$325K
Marketing Business
Sales Tools business for sale in Texas.
Price$450K
Revenue$690.6K
SDE$147.8K
Creative Industry Data & Prospecting Platform
Business intelligence software platform earns 100% recurring subscription revenue from human-verified creative industry data, with revenue projected to rise from $1.4M to $2.1M.
Price-
Revenue$1.4M
SDE$180K
Art Sales SaaS / Marketplace
Retail Technology business for sale in California.
Price-
Revenue$800K
EBITDA$100K
Lead Generation Business
Lead generation software platform grew revenue 78% to $800k, producing $350k EBITDA through fully recurring subscriptions and retained corporate customers.
Price$5M
Revenue$800K
EBITDA$350K
Analytics Platform for Gaming Businesses
Game analytics platform grew revenue from $544k to $803k and reached $277k SDE, with recurring subscriptions and service contracts.
Price-
Revenue$493.8K
SDE$49.7K
Video Production & Digital Marketing Provider for Medical Industry
Video production company growing revenue 53% to $2.6M, with recurring software now contributing 45% of production revenue alongside repeat project work.
Price-
Revenue$2.6M
EBITDA$900K
Real Estate Marketing / Communications Business
Real estate newsletter software platform earns recurring subscriptions from automated email and print marketing, with added order revenue and minimal fulfillment overhead.
Price-
Revenue$2.4M
EBITDA$250K
B2B CRM / Revenue Management SaaS Platform
Professional services software platform with 100% recurring annual contracts, 30 customers, low churn, and positive accounting profit and cash flow.
Price$1.2M
Revenue$703.1K
SDE$131.8K
Roofing Lead Generation Business
Home-service lead generation platform earns estimated 35% to 40% margins from recurring appointments, recruiting support, and subscription software, with near-zero client churn.
Price$1.2M
Revenue$980.9K
SDE$158.2K
Complete CRM and Franchise Management Suites
Business software provider grew annual sales 42% to $1.2M and margins from 26% to 40%, supported by recurring subscriptions.
Price$5M
Revenue$1.2M
SDE$471.8K
Salesforce CRM Disaster Recovery Software Platform
Enterprise data software company generates more than $4M in recurring subscription and license revenue, plus project income from implementation and consulting.
Price$20M
Revenue$4M
SDE$673K
Marketing / Growth Agency
Customer Relationship Management business for sale in Ohio.
Price$790K
Revenue$1.3M
SDE$118.4K
Salesforce Consulting & Managed Services
Business software consultancy grew revenue from $2.2M to $3.4M, with managed services at 40% and 80% client conversion.
Price$8.5M
Revenue$3.4M
SDE$876.1K
Digital Communications / Identity Solutions Business
Data verification platform grew revenue from $5.1M to $11.3M and earnings to $1.7M through usage-based and contract services.
Price-
Revenue$11.3M
SDE$1.7M
Automotive Lead Generation Business
Auto dealership lead generation software company earns recurring revenue through proprietary marketing and inventory tools supported by a long-tenured fulfillment team.
Price-
Revenue$480K
SDE$300K
Multifamily Marketing Intelligence & Attribution Platform
Property marketing software company earns subscription revenue through monthly and annual contracts, with operating infrastructure and customer relationships already established.
Price-
Revenue$262.4K
SDE($284.2K)
AI-powered Healthcare Patient Engagement SaaS Platform
Healthcare software platform generates over $2M in annual recurring revenue, with 100% subscription income, 87% client retention, and contracts lasting at least one year.
Price-
Revenue$2M
SDE$728.1K
AI-Enabled Higher Education SaaS Company
Student success software platform with $1.42M revenue, $1.06M SDE, 93% gross margins, 97% recurring revenue, and 107.1% net revenue retention.
Price$8M
Revenue$1.4M
SDE$1M
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What to know
What to know about buying a customer relationship management business
How customer relationship management businesses are valued
Asking prices are set as a multiple of earnings: 3x–10x annual profit, depending on team, recurring revenue, and how much runs without you.
Where you land in that range depends on how much of your revenue comes back automatically each year, whether clients are spread out or concentrated, and whether your team handles things without you being involved day to day.
- Clients who keep coming back
- Software or tools you built yourself
- No single client makes or breaks you
- Partnerships that bring in new business
What buyers of customer relationship management businesses look for
- Larger CRM companies looking to add your expertise or reach new industries
- Technology companies that want a services team to help their customers get started faster
- Experienced managers from related fields like marketing or sales technology looking for a business to run
- Companies already in your industry looking to grow by adding your client base
The first questions buyers ask:
- What you own. What part of the CRM stack do you actually own?
- Financials. Can you break revenue out by retainer type and show what your margins look like by work type?
- Attribution proof. Where does performance come from, and can you prove it without a slide deck?
Closed deals
Rejigg customer relationship management deals closed
Across 42 closed deals on Rejigg, the median time from first pitch to close is 177.5 days.
See all Rejigg deal dataDue diligence
What to Look For
Practical guidance from hundreds of real acquisition conversations.
Recurring Revenue Share
- Ask what percentage of total revenue comes from ongoing service plans versus one-time implementation work.
- High recurring share means you're starting each month with known income already in place, which makes the business far easier to manage from day one.
- Look at how that mix has trended over the past two to three years — growing recurring revenue is a much better signal than flat or declining.
Client Concentration
- Check how spread out the client base is across accounts.
- When no single client represents more than 15 to 20 percent of revenue, you're in a much more comfortable position.
- Concentration isn't a dealbreaker, but understand which relationships are managed by the team versus the founder personally.
Platform Partnerships
- Active partnerships with Salesforce, HubSpot, or similar platforms create a steady inbound flow of client referrals without cold outreach.
- Certifications that took years to earn and maintain are a meaningful moat that a new competitor can't replicate quickly.
- Ask whether the partnership tier is at risk of changing and what it would take to maintain or improve it under new ownership.
Proprietary Tools
- Some CRM businesses have built their own automation or workflow tools on top of existing platforms.
- If the company has done this, understand what those tools do and how dependent clients are on them.
- Client dependency on proprietary tools creates switching costs that are hard for competitors to overcome.
Team Independence
- Ask who manages the top three clients and how long that person has been doing it.
- When senior staff handle onboarding, support calls, and renewals without founder involvement, you're buying a business that transfers well.
- Ask how many client calls the founder personally leads in a typical month.
Valuation
What Should You Expect to Pay?
3x-6x
SDE
Owner-operated, project-heavy mix
5x-10x
EBITDA
Strong recurring revenue with management team
The spread comes down to how much revenue recurs automatically, whether clients are spread across many accounts or concentrated in a few, and how independently the team operates.
What drives a premium
High recurring revenue from multi-year managed service agreements
Active Salesforce or HubSpot partner certification with referral pipeline
No single client above 15% of total revenue
Proprietary tools or automation built on top of standard platforms
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For buyers
Make your next conversation count
A listing starts the conversation. These tools help you check the fit, understand the financials, and decide what to ask next.
Prepare for the first owner call
Clarify what is for sale, who runs the business, and what the owner wants from a transition.
Prepare your buyer introductionCheck the numbers behind the asking price
Explore financing scenarios, debt payments, and the cash a business needs to keep operating.
Try the SBA loan calculatorTurn interest into a clear next step
Use the diligence checklist and LOI templates to organize requests and prepare a proposal.
Explore the deal templatesFind a business worth a closer look
Keep your industry and location in focus. Explore matching businesses or get new listings as they arrive.
Thinking About Selling?Read our owner's guide to selling a customer relationship management business, with valuation tips, buyer expectations, and step-by-step advice.
Read the Owner's GuideCustomer Relationship Management Business Acquisition
How do I contact the owner of a business I found on Rejigg?
Create a free Rejigg account; owners, and the brokers who run some sales, only hear from buyers through the platform. Open the listing to see the full profile: city, team size, financials, what is for sale, and the reason for selling. Sign Rejigg's standard Fee & Confidentiality Agreement for that business; it is the same form for every deal. Verify your phone, then send your pitch from the listing. Replies, meetings, and documents all run through Rejigg.
Can I email Rejigg to get introduced to an owner?
No. Rejigg does not forward emails to owners or brokers, so a note to support@ or hello@ with a listing link will not reach them. Create a free account, open the listing, sign the agreement for that business, verify your phone, and send your pitch; that reaches them in a few minutes.
What part of the CRM stack do you actually own?
Buyers are trying to price what they are actually buying: software, a services agency, or a managed service that includes some software. That decision drives valuation, margin expectations, and what “transfer” means at close. They are also watching for delivery labor being reported as software margin.
Can you break revenue out by retainer type and show what your margins look like by work type?
A lot of “recurring” CRM revenue still behaves like project work, especially when builds keep sneaking into retainers. Buyers want to see what repeats, where scope creep is hiding, and whether margin holds up without founder heroics. If a buyer is using financing, lenders usually want this story to be clean, too.
Where does performance come from, and can you prove it without a slide deck?
CRM sits in the messy middle of the funnel, so buyers pressure-test whether results are measurable and repeatable. They do not need perfect attribution, but they do need consistent definitions and real examples tied to specific changes in the system. If proof is thin, buyers tend to push price down, and diligence drags out.
What’s your CRM stack, and who actually owns the logins?
CRM deals stall when a buyer discovers key tools live under a founder’s personal email, a shared admin user, or a contractor’s password vault. Buyers want to know what transfers at close, what stays client-owned, and whether permissions are clean enough to avoid a post-close scramble. Sloppy access can also create legal and compliance headaches.
How exposed are you to HubSpot/Salesforce platform changes, and what are your riskiest vendor dependencies?
Buyers are pricing platform dependency risk, like pricing moves, API changes, partner program rule shifts, or a vendor that can squeeze your margin at renewal. In CRM delivery, one contract change can shift unit economics fast. They also want to know whether partner referrals are durable and supported by more than one relationship.
How do you scope builds so projects don’t eat retainers?
Scope creep is a common reason CRM margins look fine in a summary report and ugly in delivery reality. Buyers want to see an intake and change request process that works without the founder playing traffic cop. Clean scoping also tells them whether the team can scale without burnout and quality drops.