Event Planning Businesses for Sale.

Q: Can I email Rejigg to get introduced to an owner?

No. Rejigg does not forward emails to owners or brokers, so a note to support@ or hello@ with a listing link will not reach them. Create a free account, open the listing, sign the agreement for that business, verify your phone, and send your pitch; that reaches them in a few minutes.

Q: How much of your 'revenue' is pass-through, and what’s the real gross profit?

Buyers want to see what you keep versus what you collect and pay out to catering, rentals, venues, AV, florals, and talent. Event companies can look huge on top-line revenue while making modest money once vendor bills are removed, and that changes valuation quickly. They also want job-level proof that your fees and markups hold up across different event types.

Q: How do deposits, cancellations, and vendor payments flow through cash?

They’re trying to separate real operating cash from client deposits that will be used to pay vendors and labor later. Event cash flow can look strong right before a busy month, then drop fast once venue, AV, and rental deposits come due. Buyers also want to understand what happens financially when an event cancels or reschedules, since that’s where refunds and vendor losses show up.

Q: Where do your next 12 months of events really come from—and what’s actually booked?

Buyers want to see signed agreements, paid deposits, and dates on the calendar. They’ll compare that to your “soft holds” to understand how reliable the forward revenue really is, especially around wedding season and corporate Q4. They also want booked gross profit by month so they can plan staffing and financing.

Q: What would break if you stepped away for 30 days?

They’re gauging whether the company runs on a team and repeatable process, or on you personally. In event planning, the usual weak points are sales, pricing decisions, venue relationships, and who has the authority to fix problems on show day. Your answer affects price and how long buyers will ask you to stay involved after closing.

Q: What do your contracts say about cancellations, postponements, and force majeure?

In event planning, contract language determines whether a cancellation is painful or survivable. Buyers want to know how your deposits, retainers, and reschedule terms protect you when vendor deposits are non-refundable or scope expands late. They’ll also look at how often corporate procurement forces exceptions and whether you have a consistent way to handle redlines.

Q: How do you staff: W-2 core team, freelance producers, day-of labor, union venues?

Buyers want to know if peak season works without burnout and whether your best freelancers stick around after a sale. They’ll also pressure-test labor cost surprises, like overtime, union rules at certain venues, and tight load-in windows that force longer shifts. A documented bench reduces risk for the buyer and makes growth feel more realistic.

Whether you're looking at corporate retreats, nonprofit galas, or annual fundraisers, the best event businesses earn most of their revenue from organizations that rebook without being asked year after year.

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$1.3M

Median Asking Price

Rejigg lists 36 event planning businesses for sale. The median asking price is $1.3M. 4 of them were listed in the last 30 days. The states with the most event planning listings are California with 7 listings and New York with 7.

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What to know

What to know about buying an event planning business

How event planning businesses are valued

Asking prices are set as a multiple of earnings: 2x–7x annual profit, depending on repeat clients, team, and how much runs without you.

Where you land in that range depends on how many of your clients come back year after year, whether your team plans and runs events without you, and how spread out your revenue is across the calendar.

Organizations that rebook every year
Venue partnerships that send you referrals
A production manager who runs events without you
Different types of events throughout the year

What buyers of event planning businesses look for

Established event companies looking to expand into new areas or add production capabilities
First-time buyers with project management backgrounds attracted to the client relationship model
Companies in catering, AV rental, or venue management looking to add event planning to their services
Hospitality companies looking to cross-sell event planning alongside their existing offerings

The first questions buyers ask:

Margins. How much of your 'revenue' is pass-through, and what’s the real gross profit?
Cash Flow. How do deposits, cancellations, and vendor payments flow through cash?
Bookings. Where do your next 12 months of events really come from—and what’s actually booked?

Closed deals

Rejigg event planning deals closed

Across 41 closed deals on Rejigg, the median time from first pitch to close is 174 days.

See all Rejigg deal data

Due diligence

What to Look For

Practical guidance from hundreds of real acquisition conversations.

Repeat Client Rate

Ask what percentage of events come from organizations that have booked in prior years.
Annual galas, corporate retreats, and school fundraisers that rebook every year function close to recurring revenue even when they show up as project income.
Ask for a simple list of organizations that have come back two or more years running — that tells you more about revenue durability than any summary statistic.
Corporate and nonprofit clients who rebook annually without being chased are the clearest sign of a durable business.

Venue and Vendor Partnerships

Preferred vendor agreements with major venues generate a steady flow of referrals that no amount of advertising replicates.
Ask which venues send referrals, what the formal relationship looks like, and how long each has been in place.
These partnerships carry over with the business and took years to develop, so ask the seller which ones are personal versus account-based.

Production Team Depth

Find out who handles vendor coordination, crew scheduling, and day-of logistics.
If a production manager runs events independently without the owner present, you can step in without becoming the operational bottleneck.
Ask about the production team's tenure and which decisions they make on their own — that's what makes this a business rather than a job.

Revenue Across the Calendar

Ask for monthly revenue for the last two years and look at how the business performs outside its busiest months.
A business earning from corporate events in fall, holiday parties in winter, spring fundraisers, and summer festivals is less exposed to a single season slowdown.
Year-round revenue reflects strong client diversity and is often a sign that the team actively develops programming rather than just taking inbound calls.

Valuation

What Should You Expect to Pay?

2x-4x

SDE

Owner-operated, seasonal or project-based revenue

4x-7x

EBITDA

Production team in place, strong repeat client base, year-round revenue

The spread reflects how much of the revenue comes from organizations that rebook versus one-time events, and whether a production team runs events independently without the owner managing logistics.

What drives a premium

75%+ of events from organizations that rebook year after year, creating near-recurring revenue

Documented preferred vendor agreements with major venues that actively send client referrals

Production manager who handles vendor coordination, scheduling, and event execution independently

Revenue spread across corporate, nonprofit, and social clients through all four calendar seasons

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Thinking About Selling?Read our owner's guide to selling an event planning business, with valuation tips, buyer expectations, and step-by-step advice.

Read the Owner's Guide

Event Planning Business Acquisition

How do I contact the owner of a business I found on Rejigg?

Create a free Rejigg account; owners, and the brokers who run some sales, only hear from buyers through the platform. Open the listing to see the full profile: city, team size, financials, what is for sale, and the reason for selling. Sign Rejigg's standard Fee & Confidentiality Agreement for that business; it is the same form for every deal. Verify your phone, then send your pitch from the listing. Replies, meetings, and documents all run through Rejigg.

Can I email Rejigg to get introduced to an owner?

How much of your 'revenue' is pass-through, and what’s the real gross profit?

How do deposits, cancellations, and vendor payments flow through cash?

Where do your next 12 months of events really come from—and what’s actually booked?

What would break if you stepped away for 30 days?

What do your contracts say about cancellations, postponements, and force majeure?

How do you staff: W-2 core team, freelance producers, day-of labor, union venues?

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