Insurance Businesses for Sale
A renewal book that does the heavy lifting, experienced agents who manage their own clients, and carrier relationships that took years to build make the best agencies genuinely transferable businesses.
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Due diligence
What to Look For
Practical guidance from hundreds of real acquisition conversations.
Renewal rates above 90 percent
- Ask for retention data broken out by year for at least three years, and look for consistency across policy types.
- Renewal retention is the single most important number in an insurance agency acquisition. It tells you how much of this year's revenue will come back next year without anyone having to sell it again.
- A renewal rate above 90% sustained across three or more years means the revenue base is genuinely durable.
- Ask what caused any notable dips in retention and whether those factors have been resolved.
Agents with their own client books
- Ask about each producer's tenure, book size, and compensation structure.
- An agency where long-tenured producers manage their own client relationships is far more transferable than one where the owner handles everything personally.
- Agents who have been there for years and still write strong books are the strongest proof the business will keep performing after the ownership change.
- Find out which producers are expected to stay post-sale and whether any have discussed their own plans to retire or leave.
Carrier appointment breadth
- Ask for a list of all carrier appointments with the lines they cover and whether there are transfer restrictions.
- Being able to place business with a wide range of carriers gives the agency pricing flexibility and makes it harder for clients to leave.
- Carrier relationships took years to build — this is a real competitive asset that new competitors would spend a long time trying to replicate.
- Carrier relationships with transfer complexities can affect timeline, so getting a clear picture of each one early prevents surprises.
Revenue clarity across income types
- Ask for financials that clearly separate renewal commissions, new business commissions, and advisory fees.
- Agencies with clean, clearly organized financials are easier to evaluate and command more buyer confidence.
- If revenue is mixed together or hard to break apart, that's worth understanding before you go deep in diligence.
- The split between renewal income and new business income tells you how much of the revenue base is passive versus dependent on ongoing sales activity.
Licensed agents beyond the founder
- Ask how many licensed agents are currently active and which clients each one manages.
- An agency where multiple licensed agents hold client relationships is structurally stronger than one where only the founder holds the key licenses and client trust.
- Ask what happens to client relationships if the founder steps away. If the answer is clear and the team is already managing those relationships, you're in good shape.
- Long-tenured producers who already run their own books are the most important retention question in any insurance acquisition.
Valuation
What Should You Expect to Pay?
2x-4x
SDE
Owner-operated, owner manages key client relationships
3x-8x
EBITDA
With experienced agents managing their own books and strong renewal rates
Agencies with renewal rates above 90 percent and agents who manage client relationships independently tend to earn higher multiples because buyers have confidence the revenue will keep coming.
What drives a premium
Renewal retention above 90 percent with three or more years of documented retention data
Experienced producers with their own client books who are expected to stay post-sale
Carrier appointments across multiple lines and carriers built over many years
Advisory or planning fees that layer on top of commission income as a second revenue stream
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FAQ
Insurance Business Acquisition
What should I look for when buying an insurance business?
Renewal retention is the most important number. Ask for three years of retention data and understand whether it's been consistent or if there have been drops. Then look at who actually manages the client relationships: agencies where producers handle their own books are much easier to take over than those where everything runs through the founder. Carrier appointment depth and the ability to transfer those appointments are the other key pieces. Browse insurance businesses for sale on Rejigg to see current listings.
How much does an insurance business cost?
Most insurance agencies sell for 2 to 8 times annual profit. Agencies with renewal rates above 90 percent, experienced producers, and broad carrier appointments sit at the higher end. Those that depend heavily on the owner for client relationships or have thinner carrier rosters land lower. Use our SBA loan calculator to model what financing might look like at different price points.
How do I evaluate an insurance business before buying?
Review three years of financials with commission income broken out by type: renewal commissions, new business commissions, and advisory fees. Look at each producer's book size, tenure, and what their compensation looks like post-sale. Review carrier appointments and ask about transfer requirements for each one. Understand client concentration: if the top five clients make up more than 20 percent of revenue, ask how long each relationship has been active.
What due diligence questions should I ask about an insurance business?
Ask what the renewal retention rate has been over the past three years by product line. Ask which carriers have transfer restrictions and what the process looks like for each. Find out what percentage of clients have been with the agency for more than five years. Ask which producers are expected to stay post-sale and what their current compensation is. Review any E&O claims history and ask about the status of each.
Where can I find insurance businesses for sale?
Rejigg lists insurance agencies where you can see financial details and connect directly with owners. No broker required to start a conversation. Browse insurance businesses for sale on Rejigg to see what's active.
Do carrier appointments transfer when buying an insurance agency?
Most do, but the process varies by carrier. Some allow assignment with written consent, while others require the buyer to apply fresh. Start reviewing each appointment agreement for transfer language as early as possible in diligence. Giving carrier reps advance notice and having paperwork ready before closing keeps timelines from slipping. This is one of the most common sources of delay in insurance acquisitions.
Will the producers stay after I buy an insurance agency?
In most well-structured deals, yes. Buyers want producers to stay because they are the client relationships. The standard approach involves keeping compensation the same, offering retention bonuses for key performers, and having clear expectations around non-competes. Ask for each producer's book size, how long they've been with the agency, and their current compensation before making an offer, so you can model retention scenarios accurately.
