Market Research & Analytics Businesses for Sale.
The subscription revenue is the obvious draw, but the real staying power comes from data sources or methods that competitors can't easily replicate once clients have built their decisions around them.
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Featured Market Research & Analytics Businesses
Showing 25 of 32 listings
Omnichannel Media Attribution Platform
Omnichannel attribution platform with 75-80% margins, 100% recurring revenue, and pricing at half of major competitors, generating $1.2M with minimal operational overhead.
Price$6M
Revenue$1.2M
SDE$960.3K
AI-Powered Data Aggregation Platform
A bootstrapped data aggregation platform generating $3M in annual recurring revenue with 70%+ margins, powered entirely by channel partnerships and zero dedicated sales staff.
Price$11M
Revenue$2.6M
EBITDA$1.8M
Social Media Influencer Marketing Agency
One of the world's first influencer marketing agencies built on 100% proprietary technology with no third-party licenses, deployed across 80 million creators to generate $10M in 2024 revenue with $2.2M EBITDA, all through organic relationships with zero dedicated sales staff.
Price-
Revenue$10M
EBITDA$2.2M
Full Service Marketing Agency
A full-service B2B marketing agency with over 40 years of client relationships, 65-70% recurring revenue, and zero paid advertising. Built entirely on referrals and word of mouth.
Price$600K
Revenue$653.8K
EBITDA$175.3K
Midwest Integrated Marketing Agency
Full-service B2B marketing agency with over forty-five years of operating history, 85% recurring revenue, and growth to $11M with an executive team that operates independently of the owner.
Price$7M
Revenue$11M
EBITDA$869K
Cloud-Based Back-Office / Marketing Services Firm
A subscription-based cloud platform enabling financial advisors to integrate turnkey tax preparation and planning services generates recurring revenue with minimal owner involvement and a network of 100 subcontractors.
Price$960K
Revenue$517.7K
SDE$165.3K
AI-Powered Human Chat Conversion
A hybrid AI-and-human live chat platform with 100+ B2B clients, 90% annual retention, 100% recurring revenue from annual contracts, and HIPAA-compliant operations serving healthcare, senior living, and legal services.
Price$2.3M
Revenue$2.2M
SDE$666.1K
Marketing Consulting Firm
Certified minority-owned DEI consulting firm generating 60-70% SDE margins on $500k revenue with 70% repeat clients among Fortune 500 firms, operated at just five hours per week with no active prospecting.
Price-
Revenue$500K
EBITDA$400K
Economic Development Digital Marketing Agency
A dual-brand marketing agency with over twenty years of client relationships generates 30-35% of revenue from four proprietary, API-driven data modules that require roughly 5% of operational time — delivering recurring income at high margins alongside project-based creative services.
Price$400K
Revenue$1.4M
EBITDA$22.8K
Elite Brand Strategy Agency
A strategy and branding agency serving major consumer brands, with services spanning market research, advertising, licensing, business incubation, and design. Generated $1.28M in revenue during 2024 with $609k peak SDE and a deep roster of repeat clients.
Price$6.5M
Revenue$1.3M
EBITDA$137.1K
Marketing and Advertising Agency
Full-service creative agency with over 20 years of blue-chip client relationships, 50% retainer-based revenue, and a proven track record of long-term client retention across five industry verticals.
Price-
Revenue$5.5M
EBITDA$1M
Funeral Home Digital Services Company
B2B SaaS platform serving over 220 funeral homes and end-of-life service providers with proprietary data capture technology, 85% recurring revenue, and minimal direct competition in a largely untapped vertical.
Price$2M
Revenue$863K
SDE$389.4K
Video Marketing SaaS Business
A proprietary video hosting platform purpose-built for paid advertisers generates $30k-$40k MRR with automated customer acquisition, server-side ad tracking that bypasses ad blockers, and no direct competitor offering the same technology.
Price$1.3M
Revenue$650K
SDE$325K
Marketing / Design Agency
Over twenty-five years of client relationships so deep that when contacts change jobs, they bring this agency with them — a referral-driven marketing and design consultancy with $150k in owner earnings on $230k revenue.
Price$450K
Revenue$230K
SDE$150K
Marketing Business
Over sixty years of operating history and deep referral-based client relationships in commercial printing, with a debt-free building available alongside the business.
Price$450K
Revenue$690.6K
SDE$147.8K
E-Commerce Marketplace Management Agency
A digital marketing agency specializing in Amazon and Walmart marketplace management, delivering 80%+ owner earnings margins on recurring retainer revenue.
Price$2M
Revenue$300K
EBITDA$250K
Creative Industry Data & Prospecting Platform
B2B intelligence platform delivering human-verified data on creative industry decision-makers, with 100% recurring subscription revenue and a $2.1M revenue projection for 2026.
Price-
Revenue$1.4M
SDE$180K
Performance Marketing SaaS Company
Performance marketing SaaS platform with affiliate tracking, fraud detection, and automation tools delivering SDE above $500k across each of the last four years on revenue near $1M annually.
Price-
Revenue$988.2K
SDE$510.9K
AI-Driven Ecommerce Content Optimization
AI-powered content optimization and search solutions for enterprise e-commerce retailers, with 80% recurring revenue and projected $2M revenue and $900k earnings for 2026.
Price-
Revenue$871.4K
SDE$128.5K
Research-Driven Brand Strategy Agency
Research-first creative and strategy agency generating $2.6M in revenue with SDE growing from $384k to $860k over two years, serving consumer electronics, sports and recreation, and pet health brands.
Price-
Revenue$2.6M
EBITDA$529.5K
CPG Sales Representation and Consulting Firm
Home improvement distribution business with active purchase orders from two major national retailers and partnerships with three manufacturers across gutter accessories, dehumidifiers, and air purification systems.
Price$1M
Revenue$225.4K
SDE$137K
Lead Generation Business
AI-powered lead generation platform with 44% EBITDA margins, 78% year-over-year revenue growth, and a subscription-based model serving large corporations and well-funded SMBs.
Price$5M
Revenue$800K
EBITDA$350K
Analytics Platform for Gaming Businesses
Customized analytics platform serving game studios worldwide, with revenue growing from $544k in 2022 to $803k in 2024 and SDE reaching $277k on recurring subscription and service contract revenue.
Price-
Revenue$493.8K
SDE$49.7K
Digital & Social Marketing Agency
Full-service digital and social marketing agency specializing in music and entertainment with established client base and seven-person team generating stable profitability.
Price-
Revenue$981.6K
EBITDA$200K
Retail Location Intelligence Provider
Real estate intelligence platform providing shopping center and tenant data for retail analytics across the US and Canada with over twenty-five years of operational history.
Price-
Revenue$207.3K
SDE($163.2K)
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Due diligence
What to Look For
Practical guidance from hundreds of real acquisition conversations.
Subscription vs. Project Revenue
- Ask for a breakdown of how much revenue comes from auto-renewing subscriptions versus one-time engagements.
- Subscription revenue that comes in without anyone having to resell the client gives you a predictable starting point from day one.
- The higher that percentage, the more confident you can be about what cash flow looks like after you take over.
- Look at whether subscriptions have been growing, flat, or shrinking over the past two to three years.
What Makes the Data Unique
- The most valuable analytics businesses have data sources, collection methods, or accuracy levels that competitors can't easily replicate.
- Understanding where the data comes from, how it's verified, and whether it's proprietary versus licensed is some of the most important work you can do early.
- If clients have tried other providers and came back, that's one of the strongest signals of genuine defensibility you'll find.
- Ask whether the company owns its data outright or licenses it, and what those licensing agreements say about transferability.
How Embedded the Product Is
- Analytics tools that feed directly into clients' dashboards, reports, or daily decision-making have very high switching costs.
- When teams use the product every week and it connects to their other tools, they're unlikely to move.
- Understanding how deeply the product is integrated into client workflows tells you a lot about retention durability.
Team and Documentation
- Find out whether the analysts, engineers, and account managers who run the day-to-day work are documented in terms of what they do and how they do it.
- Businesses with written processes for how data is collected, verified, and delivered give you real confidence that the operation transfers without losing institutional knowledge.
- Ask to see an example of how a standard deliverable gets produced and reviewed.
Customer Concentration
- Look at how many clients make up the majority of revenue and how long the biggest accounts have been subscribers.
- An analytics business with revenue spread across five or more accounts, especially ones that have grown their usage over time, is a much safer entry point than one dependent heavily on one or two enterprise relationships.
- Ask how long the top three clients have been customers and whether they've expanded or stayed flat.
Valuation
What Should You Expect to Pay?
3x-6x
SDE
Owner-operated, subscription base
6x-10x
EBITDA
With documented team, proprietary data, and strong retention
The spread comes down to how much of the revenue is truly recurring, how unique and defensible the underlying data or methods are, and how much the business depends on the founder to deliver results.
What drives a premium
Auto-renewing subscribers with multi-year retention and expanding usage
Data sources or collection methods that competitors cannot easily replicate
Product deeply integrated into client workflows, feeding daily reports or decision tools
Documented analyst team that runs operations without founder involvement
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Thinking About Selling?Read our owner's guide to selling a market research & analytics business, with valuation tips, buyer expectations, and step-by-step advice.
Read the Owner's GuideMarket Research & Analytics Business Acquisition
Focus early on how much revenue comes from subscriptions versus projects, what makes the data or methodology genuinely hard to copy, and how embedded the product is in clients' daily work. An analytics business where clients renew automatically, rely on the product every day, and can't easily switch to a competitor is the kind of acquisition that holds up well over time. Browse analytics businesses for sale on Rejigg to see what's currently available.
Most analytics businesses sell for 3 to 10 times their annual profit. The multiple depends heavily on how much revenue is recurring, how unique the data or methodology is, and how capable the team is at running things without the founder. Businesses with high subscriber retention and proprietary data tend to land at the top of the range. Use the SBA loan calculator to understand how financing might work at your target price.
Start with three years of financials, separating subscription revenue from project or one-time work. Then dig into the subscriber base: how many clients, how long they've been customers, and whether they've been expanding usage or staying flat. Ask for a plain-English explanation of where the data comes from and what makes it different from alternatives. The goal is to understand the defensibility of the product and the durability of the client relationships.
Ask: What percentage of revenue renews automatically? What's the annual churn rate among subscribers? Where does the data come from, and does the company own it or license it? Who on the team handles the actual analysis, and how is that work documented? Which clients represent the largest share of revenue, and how long have they been customers? And can you see the product in use with a real client account before closing?
Rejigg connects buyers directly with analytics business owners. You can browse analytics businesses for sale on Rejigg, message owners directly, and work through the deal process without a broker. It's a more transparent way to find and evaluate businesses in this space.
This is one of the most important areas to get clear on early. You want to understand whether the company owns its data outright or licenses it from third parties, what those licensing agreements say about transferability, and whether any proprietary algorithms or methods are documented and protectable. A good IP and data rights review during due diligence is standard in these deals and worth doing carefully.
Yes, analytics businesses with documented recurring revenue generally qualify for SBA 7(a) financing. Lenders will want to see consistent subscription income, manageable customer concentration, and a business that doesn't depend entirely on one person to deliver the product. Use the SBA loan calculator to estimate payments and understand what loan amount makes sense for the cash flow of the business you're evaluating.