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Market Research & Analytics Businesses for Sale

The subscription revenue is the obvious draw, but the real staying power comes from data sources or methods that competitors can't easily replicate once clients have built their decisions around them.

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$2.0M

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Featured Market Research & Analytics Businesses

Showing 25 of 29 listings

Marketing Analytics Platform Provider

Offers a full-stack marketing analytics platform providing omnichannel media attribution, optimization services, and data-driven saas tools that link media spend to sales and revenue at macro and micro levels across 210 designated market areas, serving mid-to-large enterprises through recurring saas and managed services subscriptions
Price$6M
Revenue$1.2M
EBITDA$951K

Data Discovery Platform

Operates a foundational data aggregation platform leveraging machine learning and AI to acquire and correlate large volumes of data about people, places, and online behavior into entity graphs, serving b2b clients across directory search, ad targeting, marketing technology, fraud detection, and analytics use cases
Price$11M
Revenue$2.5M
EBITDA$1.7M

Social Media Influencer Marketing Agency

Pioneering influencer marketing agency leveraging proprietary technology to identify, vet, and deploy nano and micro-influencers for managed campaigns serving public sector, political, and private sector clients through project-based engagements
Price-
Revenue$10M
EBITDA$2.2M

Full Service Marketing Agency

Operates as an outsourced marketing department for mid-sized companies and large nonprofits, providing web design, graphic design, social media management, video production, photography, e-marketing, strategic planning, and media buying with strong recurring revenue from long-term client relationships
Price$600K
Revenue$653.8K
EBITDA$175.2K

AI-Enabled Sales Agency

Provides funnel development and marketing automation services for small-to-medium businesses and entrepreneurs, combining funnel strategy, structured split-testing, and implementation processes to optimize ROAS and automate lead generation
Price$985K
Revenue$552.5K
SDE$325K

Cloud-Based Back-Office / Marketing Services Firm

Provides a secure, cloud-based platform that enables financial advisors to integrate turnkey tax preparation and tax planning services into their practices, connecting them with CPAs and attorneys through automated workflows for document sharing and collaboration on a recurring subscription basis
Price$960K
Revenue$517.7K
SDE$275.7K

AI-Powered CRM SaaS Platform

Combines proprietary ai with american-based human chat hosts to convert website visitors into customers, offering 24/7 hipaa-compliant support and an analytics platform that integrates with crms, serving 100+ b2b clients across healthcare, senior living, and legal services
Price$2.3M
Revenue$2.2M
SDE$733K

Marketing Consulting Firm

Management consulting firm specializing in diversity, equity, and inclusion services including marketing strategies, market intelligence, training and development, coaching, and recruitment strategies for fortune 500 clients across financial services, pharmaceuticals, and insurance sectors
Price-
Revenue$500K
EBITDA$400K

Data Analytics & Marketing Platform

Provides proprietary research tools, websites, and digital marketing solutions for economic and community development organizations while also operating a creative marketing agency serving clients across multiple sectors
Price$400K
Revenue$1.4M
EBITDA$24K

Boutique Branding and Marketing Strategy Agency

Delivers brand strategy and full-service marketing support, including market research, advertising, licensing, business incubation, and design, for high-profile consumer brands through project and recurring engagements
Price$6.5M
Revenue$1.3M
EBITDA$584.5K

Marketing and Advertising Agency

Full-service boutique marketing, branding, and advertising agency offering traditional and digital services across technology, finance, insurance, healthcare, consumer brand, and nonprofit verticals, with approximately 35 employees, a mix of retainer and project-based revenue, and long-standing client relationships including a separate healthcare-focused practice
Price-
Revenue$5.5M
EBITDA$1M

Funeral Home Digital Services Company

B2b saas platform providing digital marketing, lead generation, crm, case management, and digital guest book solutions tailored for funeral homes and end-of-life service providers, serving approximately 220 clients with 85% recurring revenue
Price$2M
Revenue$861.8K
EBITDA$175.8K

Video Marketing SaaS Business

Saas platform offering a smart video player with in-video lead capture, crm integrations, call-to-action placement, analytics, and digital rights management to help advertisers and agencies boost conversions, lower ad costs, and protect video content
Price$1.3M
Revenue$650K
SDE$325K

Marketing / Design Agency

Specializes in customized marketing and communications solutions, including design, brand development, web services, social media strategy, and SEO, with a focus on health care, insurance, and provider or member-based businesses.
Price$450K
Revenue$285K
SDE$150K

Marketing Business

Specializes in digital and paper printing services, web design, graphic design, and promotional products for small to medium-sized businesses, with recurring revenue from website hosting
Price$600K
Revenue$831.1K
SDE$154.7K

E-Commerce Marketplace Management Agency

Specializes in Amazon and Walmart marketplace management with services including account management, advertising, SEO, brand protection, and inventory management for various business sizes, with a focus on the US market and primarily recurring retainer-based revenue.
Price$2M
Revenue$400K
EBITDA$320K

AI-powered Marketing Solutions Business

Provides e-commerce technology for intelligent data acquisition, ai-driven content optimization, and advanced search to help enterprise retailers and marketplaces grow online, with 80% recurring revenue from subscriptions and projects
Price-
Revenue$871.4K
SDE$320.5K

Performance Marketing SaaS Company

Provides a comprehensive suite of tools for affiliate and performance marketing, including ads click tracking, leads tracking, fraud detection, automated affiliate marketing, and mobile attribution, with revenue generated from subscription-based pricing.
Price-
Revenue$988.2K
SDE$510.9K

Creative Industry Data & Prospecting Platform

Operates a b2b intelligence and prospecting platform delivering human-verified data on brands, agencies, and media buyers, enabling sales and marketing teams to build prospect lists, map relationships, and manage outreach through a crm-like interface with recurring subscription-based revenue
Price-
Revenue$1.4M
SDE$180K

Creative / Marketing Agency

Acts as a strategic and creative partner, offering research-first approaches in market research, strategy, UX design, creative development, and marketing for companies in the consumer electronics, sports and recreation, and pet health industries.
Price-
Revenue$3.4M
EBITDA$374.6K

CPG Sales Representation and Consulting Firm

Partners with manufacturers to maximize sales in the home improvement retail channel through sales representation, retail distribution, product launch support, data analytics, and consulting services with major national retailers
Price$1M
Revenue$100K
EBITDA$100K

B2B Lead Generation Services Business

Provides data-driven lead generation, content syndication, email marketing, and back-office support for technology companies and media agencies.
Price-
Revenue$1.8M
SDE$450K

Lead Generation Business

Specializes in driving qualified, targeted leads to established large corporations and well-funded SMBs through data-driven processes with a subscription-based revenue model.
Price$5M
Revenue$450K
EBITDA$160K

Analytics Platform for Gaming Businesses

Offers customized analytics platforms for game studios, including tailored dashboards, cross-platform analysis, and expert support, with a focus on improving gameplay and player engagement.
Price-
Revenue$803.9K
SDE$277.7K

Market Research for Tourism Industry

Full-service market research firm serving the travel and tourism industry, offering visitor profiles, economic impact studies, branding research, ad effectiveness testing, and a subscription-based traveler insights platform for destination marketing organizations, tourism boards, and event venues
Price-
Revenue$5M
EBITDA$0
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Due diligence

What to Look For

Practical guidance from hundreds of real acquisition conversations.

Subscription vs. Project Revenue

  • Ask for a breakdown of how much revenue comes from auto-renewing subscriptions versus one-time engagements.
  • Subscription revenue that comes in without anyone having to resell the client gives you a predictable starting point from day one.
  • The higher that percentage, the more confident you can be about what cash flow looks like after you take over.
  • Look at whether subscriptions have been growing, flat, or shrinking over the past two to three years.

What Makes the Data Unique

  • The most valuable analytics businesses have data sources, collection methods, or accuracy levels that competitors can't easily replicate.
  • Understanding where the data comes from, how it's verified, and whether it's proprietary versus licensed is some of the most important work you can do early.
  • If clients have tried other providers and came back, that's one of the strongest signals of genuine defensibility you'll find.
  • Ask whether the company owns its data outright or licenses it, and what those licensing agreements say about transferability.

How Embedded the Product Is

  • Analytics tools that feed directly into clients' dashboards, reports, or daily decision-making have very high switching costs.
  • When teams use the product every week and it connects to their other tools, they're unlikely to move.
  • Understanding how deeply the product is integrated into client workflows tells you a lot about retention durability.

Team and Documentation

  • Find out whether the analysts, engineers, and account managers who run the day-to-day work are documented in terms of what they do and how they do it.
  • Businesses with written processes for how data is collected, verified, and delivered give you real confidence that the operation transfers without losing institutional knowledge.
  • Ask to see an example of how a standard deliverable gets produced and reviewed.

Customer Concentration

  • Look at how many clients make up the majority of revenue and how long the biggest accounts have been subscribers.
  • An analytics business with revenue spread across five or more accounts, especially ones that have grown their usage over time, is a much safer entry point than one dependent heavily on one or two enterprise relationships.
  • Ask how long the top three clients have been customers and whether they've expanded or stayed flat.

Valuation

What Should You Expect to Pay?

3x-6x

SDE

Owner-operated, subscription base

6x-10x

EBITDA

With documented team, proprietary data, and strong retention

The spread comes down to how much of the revenue is truly recurring, how unique and defensible the underlying data or methods are, and how much the business depends on the founder to deliver results.

What drives a premium

Auto-renewing subscribers with multi-year retention and expanding usage

Data sources or collection methods that competitors cannot easily replicate

Product deeply integrated into client workflows, feeding daily reports or decision tools

Documented analyst team that runs operations without founder involvement

SBA Loan Calculator

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Thinking About Selling?

Read our owner's guide to selling a market research & analytics business, with valuation tips, buyer expectations, and step-by-step advice.

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FAQ

Market Research & Analytics Business Acquisition

What should I look for when buying an analytics business?

Focus early on how much revenue comes from subscriptions versus projects, what makes the data or methodology genuinely hard to copy, and how embedded the product is in clients' daily work. An analytics business where clients renew automatically, rely on the product every day, and can't easily switch to a competitor is the kind of acquisition that holds up well over time. Browse analytics businesses for sale on Rejigg to see what's currently available.

How much does an analytics business cost?

Most analytics businesses sell for 3 to 10 times their annual profit. The multiple depends heavily on how much revenue is recurring, how unique the data or methodology is, and how capable the team is at running things without the founder. Businesses with high subscriber retention and proprietary data tend to land at the top of the range. Use the SBA loan calculator to understand how financing might work at your target price.

How do I evaluate an analytics business before buying?

Start with three years of financials, separating subscription revenue from project or one-time work. Then dig into the subscriber base: how many clients, how long they've been customers, and whether they've been expanding usage or staying flat. Ask for a plain-English explanation of where the data comes from and what makes it different from alternatives. The goal is to understand the defensibility of the product and the durability of the client relationships.

What due diligence questions should I ask about an analytics business?

Ask: What percentage of revenue renews automatically? What's the annual churn rate among subscribers? Where does the data come from, and does the company own it or license it? Who on the team handles the actual analysis, and how is that work documented? Which clients represent the largest share of revenue, and how long have they been customers? And can you see the product in use with a real client account before closing?

Where can I find analytics businesses for sale?

Rejigg connects buyers directly with analytics business owners. You can browse analytics businesses for sale on Rejigg, message owners directly, and work through the deal process without a broker. It's a more transparent way to find and evaluate businesses in this space.

How do I assess data ownership and IP when buying an analytics company?

This is one of the most important areas to get clear on early. You want to understand whether the company owns its data outright or licenses it from third parties, what those licensing agreements say about transferability, and whether any proprietary algorithms or methods are documented and protectable. A good IP and data rights review during due diligence is standard in these deals and worth doing carefully.

Can I get SBA financing to buy an analytics business?

Yes, analytics businesses with documented recurring revenue generally qualify for SBA 7(a) financing. Lenders will want to see consistent subscription income, manageable customer concentration, and a business that doesn't depend entirely on one person to deliver the product. Use the SBA loan calculator to estimate payments and understand what loan amount makes sense for the cash flow of the business you're evaluating.