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Market Research & Analytics Businesses for Sale

The subscription revenue is the obvious draw, but the real staying power comes from data sources or methods that competitors can't easily replicate once clients have built their decisions around them.

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25

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$2.0M

Median Asking Price

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Featured Market Research & Analytics Businesses

Showing 25 of 25 listings

Data Discovery Platform

Develops a data discovery and creation platform leveraging machine learning for real-time data correlation across varied sectors including ad tech, data analytics, risk/fraud detection, and personalization with 100% ARR revenue through B2B contracts.
Price$11M
Revenue$2.5M
EBITDA$1.7M

Marketing Analytics Platform Provider

Offers a full-stack marketing analytics platform with omnichannel media attribution, optimization services, data-driven SaaS tools, and consulting services for strategic media budget allocation and improved ROI for mid-to-large enterprises in various industries.
Price$6M
Revenue$1.3M
EBITDA$988K

Social Media Influencer Marketing Agency

Provides comprehensive influencer marketing solutions for global brands, public entities, and political campaigns with project scopes ranging from $75k to $2M, achieving $5M in revenue and $1.1M in EBITDA in 2023.
Price-
Revenue$10M
EBITDA$2.2M

Full Service Marketing Agency

Operates as a full-service marketing agency offering web design, social media management, video production, email marketing, and SEO, catering to mid-sized companies such as nonprofits and legal firms with a mix of recurring and project-based revenue streams.
Price$600K
Revenue$653.8K
EBITDA$175.2K

Probate Real Estate Lead-Generation & Data Services Company

Collects, enriches, and delivers comprehensive probate records and property data with proprietary research, off-market lead generation solutions, training, and digital tools for estate settlement, primarily through recurring subscriptions.
Price$5M
Revenue$1M
SDE$252.7K

Marketing Consulting Firm

Provides creative solutions for market intelligence, marketing strategies, diversity & inclusion, and talent management to other businesses, generating revenue on a per-project basis and through occasional speaking fees.
Price-
Revenue$500K
EBITDA$400K

Marketing and Advertising Agency

Offers full-service marketing, branding, and advertising with a creative boutique approach, including TV and radio production and digital marketing, serving clients like Comcast, GSK, Siemens, and AARP.
Price-
Revenue$5.5M
EBITDA$1M

Data Analytics & Marketing Platform

Provides proprietary research tools, websites, and marketing solutions for economic and community development organizations across the Southeastern United States.
Price$400K
Revenue$1.4M
EBITDA$24K

Boutique Branding and Marketing Strategy Agency

Delivers brand strategy and full-service marketing support, including market research, advertising, licensing, business incubation, and design, for high-profile consumer brands through project and recurring engagements
Price$6.5M
Revenue$1.3M
EBITDA$584.5K

Funeral Home Digital Services Company

Offers an automated digital marketing platform for funeral homes with lead management, appointment booking, aftercare automation, AI bot development, and communication tools.
Price$2M
Revenue$861.8K
EBITDA$175.8K

Video Marketing SaaS Business

Helps advertisers and agencies increase leads, lower ad costs, and boost conversions through a platform with features like a smart video player, in-video lead capture, CRM integrations, flexible call-to-action placement, analytics, and digital rights management.
Price$1.3M
Revenue$650K
SDE$325K

Marketing / Design Agency

Specializes in customized marketing and communications solutions, including design, brand development, web services, social media strategy, and SEO, with a focus on health care, insurance, and provider or member-based businesses.
Price$450K
Revenue$285K
SDE$150K

E-Commerce Marketplace Management Agency

Specializes in Amazon and Walmart marketplace management with services including account management, advertising, SEO, brand protection, and inventory management for various business sizes, with a focus on the US market and primarily recurring retainer-based revenue.
Price$2M
Revenue$400K
EBITDA$320K

E-Commerce Performance & Marketplace Services Business

Specializes in marketplace management and performance marketing for e-commerce brands with expertise in Amazon channel management, offering services including advertising, data analytics, listing optimization, logistics support, and proprietary reporting platforms.
Price-
Revenue$969.8K
SDE$375K

CPG Sales Representation and Consulting Firm

Partners with manufacturers to maximize sales in the home improvement retail channel by supporting product launches, offering sales representation, retail data analytics, product setup, retailer onboarding, retail account management, and consulting.
Price$1M
Revenue$100K
EBITDA$100K

Marketing Business

Offers comprehensive marketing services including strategy, web design, digital advertising, branding, graphic design, and printed promotional items for small to medium-sized businesses.
Price$600K
Revenue$831.1K
SDE$154.7K

Performance Marketing SaaS Company

Provides a comprehensive suite of tools for affiliate and performance marketing, including ads click tracking, leads tracking, fraud detection, automated affiliate marketing, and mobile attribution, with revenue generated from subscription-based pricing.
Price-
Revenue$988.2K
SDE$510.9K

Analytics Platform for Gaming Businesses

Offers customized analytics platforms for game studios, including tailored dashboards, cross-platform analysis, and expert support, with a focus on improving gameplay and player engagement.
Price-
Revenue$803.9K
SDE$277.7K

Creative / Marketing Agency

Acts as a strategic and creative partner, offering research-first approaches in market research, strategy, UX design, creative development, and marketing for companies in the consumer electronics, sports and recreation, and pet health industries.
Price-
Revenue$3.4M
EBITDA$374.6K

B2B Lead Generation Services Business

Provides data-driven lead generation, content syndication, email marketing, and back-office support for technology companies and media agencies.
Price-
Revenue$1.8M
SDE$450K

Lead Generation Business

Specializes in driving qualified, targeted leads to established large corporations and well-funded SMBs through data-driven processes with a subscription-based revenue model.
Price$5M
Revenue$450K
EBITDA$160K

Market Research for Tourism Industry

Provides market research for the travel and tourism industry with products including economic impact analyses, ROI studies, survey research solutions, focus group research, and website/marketing collateral evaluation, alongside a subscription model offering ongoing access to traveler data and analytics.
Price-
Revenue$5M
EBITDA$0

Digital & Social Marketing Agency

Offers full-service digital and social marketing solutions including web design, marketing, and social media management.
Price-
Revenue$981.6K
EBITDA$200K

SaaS Company for B2B Marketing Data

Provides advanced search capabilities for identifying ideal company profiles and high-fit prospects, serving go-to-market teams at B2B companies with lookalike domain and natural language search for discovering, enriching, and segmenting potential sales leads.
Price$10M
Revenue$1M
SDE$200K

Commercial Real Estate Marketing Platform

Helps users create marketing materials and websites for commercial real estate, while also providing financial analysis tools and demographic data.
Price$2M
Revenue$750K
EBITDA$336K
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Due diligence

What to Look For

Practical guidance from hundreds of real acquisition conversations.

Subscription vs. Project Revenue

  • Ask for a breakdown of how much revenue comes from auto-renewing subscriptions versus one-time engagements.
  • Subscription revenue that comes in without anyone having to resell the client gives you a predictable starting point from day one.
  • The higher that percentage, the more confident you can be about what cash flow looks like after you take over.
  • Look at whether subscriptions have been growing, flat, or shrinking over the past two to three years.

What Makes the Data Unique

  • The most valuable analytics businesses have data sources, collection methods, or accuracy levels that competitors can't easily replicate.
  • Understanding where the data comes from, how it's verified, and whether it's proprietary versus licensed is some of the most important work you can do early.
  • If clients have tried other providers and came back, that's one of the strongest signals of genuine defensibility you'll find.
  • Ask whether the company owns its data outright or licenses it, and what those licensing agreements say about transferability.

How Embedded the Product Is

  • Analytics tools that feed directly into clients' dashboards, reports, or daily decision-making have very high switching costs.
  • When teams use the product every week and it connects to their other tools, they're unlikely to move.
  • Understanding how deeply the product is integrated into client workflows tells you a lot about retention durability.

Team and Documentation

  • Find out whether the analysts, engineers, and account managers who run the day-to-day work are documented in terms of what they do and how they do it.
  • Businesses with written processes for how data is collected, verified, and delivered give you real confidence that the operation transfers without losing institutional knowledge.
  • Ask to see an example of how a standard deliverable gets produced and reviewed.

Customer Concentration

  • Look at how many clients make up the majority of revenue and how long the biggest accounts have been subscribers.
  • An analytics business with revenue spread across five or more accounts, especially ones that have grown their usage over time, is a much safer entry point than one dependent heavily on one or two enterprise relationships.
  • Ask how long the top three clients have been customers and whether they've expanded or stayed flat.

Valuation

What Should You Expect to Pay?

3x-6x

SDE

Owner-operated, subscription base

6x-10x

EBITDA

With documented team, proprietary data, and strong retention

The spread comes down to how much of the revenue is truly recurring, how unique and defensible the underlying data or methods are, and how much the business depends on the founder to deliver results.

What drives a premium

Auto-renewing subscribers with multi-year retention and expanding usage

Data sources or collection methods that competitors cannot easily replicate

Product deeply integrated into client workflows, feeding daily reports or decision tools

Documented analyst team that runs operations without founder involvement

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FAQ

Market Research & Analytics Business Acquisition

What should I look for when buying an analytics business?

Focus early on how much revenue comes from subscriptions versus projects, what makes the data or methodology genuinely hard to copy, and how embedded the product is in clients' daily work. An analytics business where clients renew automatically, rely on the product every day, and can't easily switch to a competitor is the kind of acquisition that holds up well over time. Browse analytics businesses for sale on Rejigg to see what's currently available.

How much does an analytics business cost?

Most analytics businesses sell for 3 to 10 times their annual profit. The multiple depends heavily on how much revenue is recurring, how unique the data or methodology is, and how capable the team is at running things without the founder. Businesses with high subscriber retention and proprietary data tend to land at the top of the range. Use the SBA loan calculator to understand how financing might work at your target price.

How do I evaluate an analytics business before buying?

Start with three years of financials, separating subscription revenue from project or one-time work. Then dig into the subscriber base: how many clients, how long they've been customers, and whether they've been expanding usage or staying flat. Ask for a plain-English explanation of where the data comes from and what makes it different from alternatives. The goal is to understand the defensibility of the product and the durability of the client relationships.

What due diligence questions should I ask about an analytics business?

Ask: What percentage of revenue renews automatically? What's the annual churn rate among subscribers? Where does the data come from, and does the company own it or license it? Who on the team handles the actual analysis, and how is that work documented? Which clients represent the largest share of revenue, and how long have they been customers? And can you see the product in use with a real client account before closing?

Where can I find analytics businesses for sale?

Rejigg connects buyers directly with analytics business owners. You can browse analytics businesses for sale on Rejigg, message owners directly, and work through the deal process without a broker. It's a more transparent way to find and evaluate businesses in this space.

How do I assess data ownership and IP when buying an analytics company?

This is one of the most important areas to get clear on early. You want to understand whether the company owns its data outright or licenses it from third parties, what those licensing agreements say about transferability, and whether any proprietary algorithms or methods are documented and protectable. A good IP and data rights review during due diligence is standard in these deals and worth doing carefully.

Can I get SBA financing to buy an analytics business?

Yes, analytics businesses with documented recurring revenue generally qualify for SBA 7(a) financing. Lenders will want to see consistent subscription income, manageable customer concentration, and a business that doesn't depend entirely on one person to deliver the product. Use the SBA loan calculator to estimate payments and understand what loan amount makes sense for the cash flow of the business you're evaluating.