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Market Research & Analytics Businesses for Sale

The subscription revenue is the obvious draw, but the real staying power comes from data sources or methods that competitors can't easily replicate once clients have built their decisions around them.

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31

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$2.0M

Median Asking Price

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Featured Market Research & Analytics Businesses

Showing 25 of 31 listings

Marketing Analytics Platform Provider

78% margins and 100% recurring revenue from a full-stack marketing analytics platform that prices at half of major competitors and retains enterprise clients for an average of four to five years.
Price$6M
Revenue$1.2M
EBITDA$293.5K

Data Discovery Platform

A bootstrapped data aggregation platform generating $2.6M in revenue with 69% margins, built on proprietary algorithms that power identity resolution, location intelligence, and programmatic targeting across 180 countries.
Price$11M
Revenue$2.6M
EBITDA$1.8M

Social Media Influencer Marketing Agency

One of the world's first influencer marketing agencies built on 100% proprietary technology with no third-party licenses, deployed across 80 million creators to generate $10M in 2024 revenue with $2.2M EBITDA, all through organic relationships with zero dedicated sales staff.
Price-
Revenue$10M
EBITDA$2.2M

Full Service Marketing Agency

A full-service B2B marketing agency with over 40 years of client relationships, 65-70% recurring revenue, and zero paid advertising. Built entirely on referrals and word of mouth.
Price$600K
Revenue$653.8K
EBITDA$175.3K

Advertising Agency

Full-service B2B marketing agency with over forty-five years of continuous operations, 85% recurring revenue, and $11M in annual gross income.
Price$6.5M
Revenue$11M
EBITDA$869K

AI-Enabled Sales Agency

Funnel development and marketing automation business generating $540k in trailing twelve-month revenue with 54% SDE margins, 120+ five-star reviews, zero negative reviews, and the #1 ranked account across multiple categories on the world's largest freelancing platform.
Price$985K
Revenue$552.5K
SDE$325K

Cloud-Based Back-Office / Marketing Services Firm

Subscription-based cloud platform enabling financial advisors to integrate turnkey tax preparation and planning services, with 80% renewal rates, zero security incidents, and over twenty years of continuous operation.
Price$960K
Revenue$517.7K
SDE$165.3K

AI-Powered CRM SaaS Platform

Hybrid AI-plus-human live chat service with 100+ B2B clients, 90% annual retention, HIPAA-compliant operations, and 15 years of product-market fit in regulated industries like healthcare and senior living.
Price$2.3M
Revenue$2.2M
SDE($341.3K)

Marketing Consulting Firm

Certified minority-owned DEI consulting firm generating 60-70% SDE margins on $500k revenue with 70% repeat clients among Fortune 500 firms, operated at just five hours per week with no active prospecting.
Price-
Revenue$500K
EBITDA$400K

Data Analytics & Marketing Platform

Niche digital marketing and data analytics agency serving over 3,000 addressable economic development organizations nationwide, with four proprietary API-driven data modules generating recurring revenue at high margins and roughly 5% of operational time.
Price$400K
Revenue$1.4M
EBITDA$22.8K

Boutique Branding and Marketing Strategy Agency

Strategy and branding agency serving major national retail and lifestyle brands, with over $1.2M in current pipeline and multi-year track record of revenue above $1M annually.
Price$6.5M
Revenue$1.3M
EBITDA$132.8K

Marketing and Advertising Agency

Full-service creative agency with over 20 years of blue-chip client relationships, 50% retainer-based revenue, and a proven track record of long-term client retention across five industry verticals.
Price-
Revenue$5.5M
EBITDA$1M

Funeral Home Digital Services Company

B2B SaaS platform serving approximately 220 funeral homes and end-of-life service providers with proprietary lead generation technology, 85% recurring revenue, and minimal direct competition in an industry slow to adopt digital tools.
Price$2M
Revenue$863K
EBITDA$176.1K

Video Marketing SaaS Business

A proprietary video hosting platform purpose-built for paid advertisers generates $30k-$40k MRR with automated customer acquisition, server-side ad tracking that bypasses ad blockers, and no direct competitor offering the same technology.
Price$1.3M
Revenue$650K
SDE$325K

Marketing / Design Agency

Over twenty-five years of client relationships so deep that when contacts change jobs, they bring this agency with them — a referral-driven marketing and design consultancy with $150k in owner earnings on $230k revenue.
Price$450K
Revenue$230K
SDE$150K

Marketing Business

Over sixty years of operating history and deep referral-based client relationships in commercial printing, with a debt-free building available alongside the business.
Price$450K
Revenue$690.6K
SDE$147.8K

E-Commerce Marketplace Management Agency

A digital marketing agency specializing in Amazon and Walmart marketplace management, delivering 80%+ owner earnings margins on recurring retainer revenue.
Price$2M
Revenue$300K
EBITDA$250K

Creative Industry Data & Prospecting Platform

B2B intelligence platform delivering human-verified data on creative industry decision-makers, with 100% recurring subscription revenue and a $2.1M revenue projection for 2026.
Price-
Revenue$1.4M
SDE$180K

Performance Marketing SaaS Company

Performance marketing SaaS platform with affiliate tracking, fraud detection, and automation tools delivering SDE above $500k across each of the last four years on revenue near $1M annually.
Price-
Revenue$988.2K
SDE$510.9K

AI-powered Marketing Solutions Business

AI-powered content optimization and search platform serving major enterprise retailers with 80% recurring revenue, growing from $871k in 2025 to a projected $2M in 2026.
Price-
Revenue$871.4K
SDE$128.5K

Creative / Marketing Agency

Pacific Northwest digital agency generating over $2.5M in revenue with SDE expanding from $384k to $846k over three years, built on research-first strategy, UX design, creative development, and marketing services.
Price-
Revenue$2.6M
EBITDA$516K

CPG Sales Representation and Consulting Firm

Home improvement distribution business with active purchase orders from two major national retailers and partnerships with three manufacturers across gutter accessories, dehumidifiers, and air purification systems.
Price$1M
Revenue$225.4K
SDE$137K

B2B Lead Generation Services Business

B2B lead generation and marketing services firm with a proprietary database, ISO 27001 certification, and 25% EBITDA margins on $2M in revenue.
Price-
Revenue$2M
SDE$500K

Lead Generation Business

AI-powered lead generation platform with 44% EBITDA margins, 78% year-over-year revenue growth, and a subscription-based model serving large corporations and well-funded SMBs.
Price$5M
Revenue$800K
EBITDA$350K

Analytics Platform for Gaming Businesses

Customized analytics platform serving game studios worldwide, with revenue growing from $544k in 2022 to $803k in 2024 and SDE reaching $277k on recurring subscription and service contract revenue.
Price-
Revenue$493.8K
SDE$49.7K
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Due diligence

What to Look For

Practical guidance from hundreds of real acquisition conversations.

Subscription vs. Project Revenue

  • Ask for a breakdown of how much revenue comes from auto-renewing subscriptions versus one-time engagements.
  • Subscription revenue that comes in without anyone having to resell the client gives you a predictable starting point from day one.
  • The higher that percentage, the more confident you can be about what cash flow looks like after you take over.
  • Look at whether subscriptions have been growing, flat, or shrinking over the past two to three years.

What Makes the Data Unique

  • The most valuable analytics businesses have data sources, collection methods, or accuracy levels that competitors can't easily replicate.
  • Understanding where the data comes from, how it's verified, and whether it's proprietary versus licensed is some of the most important work you can do early.
  • If clients have tried other providers and came back, that's one of the strongest signals of genuine defensibility you'll find.
  • Ask whether the company owns its data outright or licenses it, and what those licensing agreements say about transferability.

How Embedded the Product Is

  • Analytics tools that feed directly into clients' dashboards, reports, or daily decision-making have very high switching costs.
  • When teams use the product every week and it connects to their other tools, they're unlikely to move.
  • Understanding how deeply the product is integrated into client workflows tells you a lot about retention durability.

Team and Documentation

  • Find out whether the analysts, engineers, and account managers who run the day-to-day work are documented in terms of what they do and how they do it.
  • Businesses with written processes for how data is collected, verified, and delivered give you real confidence that the operation transfers without losing institutional knowledge.
  • Ask to see an example of how a standard deliverable gets produced and reviewed.

Customer Concentration

  • Look at how many clients make up the majority of revenue and how long the biggest accounts have been subscribers.
  • An analytics business with revenue spread across five or more accounts, especially ones that have grown their usage over time, is a much safer entry point than one dependent heavily on one or two enterprise relationships.
  • Ask how long the top three clients have been customers and whether they've expanded or stayed flat.

Valuation

What Should You Expect to Pay?

3x-6x

SDE

Owner-operated, subscription base

6x-10x

EBITDA

With documented team, proprietary data, and strong retention

The spread comes down to how much of the revenue is truly recurring, how unique and defensible the underlying data or methods are, and how much the business depends on the founder to deliver results.

What drives a premium

Auto-renewing subscribers with multi-year retention and expanding usage

Data sources or collection methods that competitors cannot easily replicate

Product deeply integrated into client workflows, feeding daily reports or decision tools

Documented analyst team that runs operations without founder involvement

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Thinking About Selling?

Read our owner's guide to selling a market research & analytics business, with valuation tips, buyer expectations, and step-by-step advice.

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FAQ

Market Research & Analytics Business Acquisition

What should I look for when buying an analytics business?

Focus early on how much revenue comes from subscriptions versus projects, what makes the data or methodology genuinely hard to copy, and how embedded the product is in clients' daily work. An analytics business where clients renew automatically, rely on the product every day, and can't easily switch to a competitor is the kind of acquisition that holds up well over time. Browse analytics businesses for sale on Rejigg to see what's currently available.

How much does an analytics business cost?

Most analytics businesses sell for 3 to 10 times their annual profit. The multiple depends heavily on how much revenue is recurring, how unique the data or methodology is, and how capable the team is at running things without the founder. Businesses with high subscriber retention and proprietary data tend to land at the top of the range. Use the SBA loan calculator to understand how financing might work at your target price.

How do I evaluate an analytics business before buying?

Start with three years of financials, separating subscription revenue from project or one-time work. Then dig into the subscriber base: how many clients, how long they've been customers, and whether they've been expanding usage or staying flat. Ask for a plain-English explanation of where the data comes from and what makes it different from alternatives. The goal is to understand the defensibility of the product and the durability of the client relationships.

What due diligence questions should I ask about an analytics business?

Ask: What percentage of revenue renews automatically? What's the annual churn rate among subscribers? Where does the data come from, and does the company own it or license it? Who on the team handles the actual analysis, and how is that work documented? Which clients represent the largest share of revenue, and how long have they been customers? And can you see the product in use with a real client account before closing?

Where can I find analytics businesses for sale?

Rejigg connects buyers directly with analytics business owners. You can browse analytics businesses for sale on Rejigg, message owners directly, and work through the deal process without a broker. It's a more transparent way to find and evaluate businesses in this space.

How do I assess data ownership and IP when buying an analytics company?

This is one of the most important areas to get clear on early. You want to understand whether the company owns its data outright or licenses it from third parties, what those licensing agreements say about transferability, and whether any proprietary algorithms or methods are documented and protectable. A good IP and data rights review during due diligence is standard in these deals and worth doing carefully.

Can I get SBA financing to buy an analytics business?

Yes, analytics businesses with documented recurring revenue generally qualify for SBA 7(a) financing. Lenders will want to see consistent subscription income, manageable customer concentration, and a business that doesn't depend entirely on one person to deliver the product. Use the SBA loan calculator to estimate payments and understand what loan amount makes sense for the cash flow of the business you're evaluating.