Sales Tools Businesses for Sale.
The combination of software embedded into daily sales workflows and annual contracts that renew without anyone making a call is what keeps pulling buyers back to this category.
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$1.4M
Median Asking Price
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Featured Sales Tools Businesses
Showing 25 of 27 listings
Fundraising Event Platform
Self-serve fundraising event platform processing $40M in annual transactions across 500 to 1,000 events per year with 80-85% retention, all from organic growth with no sales team or marketing spend.
Price$1M
Revenue$1.6M
EBITDA$320K
Full Service Marketing Agency
A full-service B2B marketing agency with over 40 years of client relationships, 65-70% recurring revenue, and zero paid advertising. Built entirely on referrals and word of mouth.
Price$600K
Revenue$653.8K
EBITDA$175.3K
Real Estate Tech Company
Real estate media company with proprietary AI-powered editing technology that grew from $1M to $2.5M over four years entirely organically, with 85% recurring revenue and zero paid advertising.
Price-
Revenue$2.5M
EBITDAN/A
Midwest Integrated Marketing Agency
Full-service B2B marketing agency with over forty-five years of operating history, 85% recurring revenue, and growth to $11M with an executive team that operates independently of the owner.
Price$7M
Revenue$11M
EBITDA$869K
Digital Marketing Agency
Fully remote digital marketing agency with 90%+ client retention over 24 months, 30-60% margins, and $720k revenue in 2025 generated entirely without spending on its own brand marketing.
Price$2M
Revenue$720.5K
EBITDA$326.3K
Cloud-Based Back-Office / Marketing Services Firm
A subscription-based cloud platform enabling financial advisors to integrate turnkey tax preparation and planning services generates recurring revenue with minimal owner involvement and a network of 100 subcontractors.
Price$960K
Revenue$517.7K
SDE$165.3K
AI-Powered Human Chat Conversion
A hybrid AI-and-human live chat platform with 100+ B2B clients, 90% annual retention, 100% recurring revenue from annual contracts, and HIPAA-compliant operations serving healthcare, senior living, and legal services.
Price$2.3M
Revenue$2.2M
SDE$666.1K
Full-Service Commercial Print Shop
G7 certified commercial printer completing 99% of work in-house across a 27,000 square foot owned facility, with 80% recurring clients, a 15-person team operating independently since 2019, and over 45 years in business.
Price$3M
Revenue$3.5M
EBITDA$700K
Funeral Home Digital Services Company
B2B SaaS platform serving over 220 funeral homes and end-of-life service providers with proprietary data capture technology, 85% recurring revenue, and minimal direct competition in a largely untapped vertical.
Price$2M
Revenue$863K
SDE$389.4K
Amazon Marketplace Consulting Firm
Amazon consulting firm helping brands and manufacturers manage their platform presence, with over ten years of operating history, SDE margins above 60%, and a two-person team delivering the full service model.
Price$768K
Revenue$367.1K
SDE$233.4K
Video Marketing SaaS Business
A proprietary video hosting platform purpose-built for paid advertisers generates $30k-$40k MRR with automated customer acquisition, server-side ad tracking that bypasses ad blockers, and no direct competitor offering the same technology.
Price$1.3M
Revenue$650K
SDE$325K
Marketing Business
Over sixty years of operating history and deep referral-based client relationships in commercial printing, with a debt-free building available alongside the business.
Price$450K
Revenue$690.6K
SDE$147.8K
E-Commerce Marketplace Management Agency
A digital marketing agency specializing in Amazon and Walmart marketplace management, delivering 80%+ owner earnings margins on recurring retainer revenue.
Price$2M
Revenue$300K
EBITDA$250K
Creative Industry Data & Prospecting Platform
B2B intelligence platform delivering human-verified data on creative industry decision-makers, with 100% recurring subscription revenue and a $2.1M revenue projection for 2026.
Price-
Revenue$1.4M
SDE$180K
Sales Training and Consulting Business
Revenue grew from $427k in 2023 to $677k in 2025, with SDE expanding from $150k to $348k over the same period. A sales training and consulting operation with built-in methodology and established brand recognition.
Price$950K
Revenue$677.4K
SDE$348.3K
Lead Generation Business
AI-powered lead generation platform with 44% EBITDA margins, 78% year-over-year revenue growth, and a subscription-based model serving large corporations and well-funded SMBs.
Price$5M
Revenue$800K
EBITDA$350K
Advertising Agency
Full-service advertising agency with over 35 years of client relationships, $34k to $40k in monthly recurring revenue, and in-house creative capabilities spanning graphic design, audio, photography, and campaign management.
Price-
Revenue$745K
EBITDA($2K)
Scheduling and Teleconference SaaS Platform
Operating platform for coaches, consultants, and therapists with 100% recurring revenue, 67% year-over-year growth to $500k ARR, and approaching breakeven.
Price-
Revenue$500K
EBITDA$0
Business Development and Marketing Solutions Company
Outbound sales agency with 50% monthly recurring revenue, a Fortune 250 client, and over fifteen years of consistent growth serving B2B technology companies.
Price$0
Revenue$5.8M
SDE$700K
Retail Location Intelligence Provider
Real estate intelligence platform providing shopping center and tenant data for retail analytics across the US and Canada with over twenty-five years of operational history.
Price-
Revenue$207.3K
SDE($163.2K)
Roofing Lead Generation Business
Marketing technology platform providing lead generation, appointment setting, CRM, and automation solutions to 380 recurring roofing and home-service contractors nationwide with near-zero churn.
Price$2.5M
Revenue$980.9K
SDE$158.2K
Automotive Lead Generation Business
Over twenty years of recurring revenue from auto dealership lead generation, powered by proprietary software and an 18-person team with labor costs structured for 60%+ margins.
Price-
Revenue$480K
SDE$300K
Large Format Printing and Vehicle Wrapping Business
Over twenty-five years of diversified client relationships and word-of-mouth reputation drive $1.2M in annual revenue for this large format printing and signage operation with a 12-person team.
Price-
Revenue$1.2M
SDE$265K
SaaS Company for B2B Marketing Data
B2B SaaS platform delivering advanced prospect discovery and segmentation tools, with annualized revenue reaching $1M in just five months of operation.
Price$10M
Revenue$1M
SDE$200K
Lead Generation Business
B2B outbound sales agency with a proprietary sales methodology, 40-person US-based team, and clients across 15+ verticals generating $3M in revenue.
Price$1.5M
Revenue$3M
SDE$300K
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Due diligence
What to Look For
Practical guidance from hundreds of real acquisition conversations.
CRM and Workflow Integration
- Look for products with documented integrations to major CRM platforms and ask how disruptive it would be for a customer to migrate away.
- Sales tools that plug into Salesforce, HubSpot, or other platforms reps use every day create real switching costs.
- When a team has built their reports, dashboards, and processes around your software, they're not eager to start over — and that loyalty shows up in renewal rates.
Renewal Rates and Contract Terms
- Ask for the renewal rate over the past two to three years and look at what percentage of customers are on auto-renewing contracts versus month-to-month.
- Annual or multi-year agreements that renew without the founder making calls are the foundation of a valuable sales tools business.
- High renewals with low owner involvement is the combination to look for.
Revenue Diversification
- Ask for a customer list with revenue contribution and tenure before you get deep into diligence.
- A healthy sales tools company doesn't have one or two accounts dominating revenue — the sweet spot is 20 or more clients with no single customer making up more than 15 to 20 percent of total income.
- Average customer tenures measured in years is a strong signal that the product earns its keep.
Team-Managed Customer Relationships
- Ask who manages each of the top 10 customer relationships today.
- If the founder handles every renewal, upsell conversation, and support escalation personally, the business is harder to transition.
- The most attractive acquisitions have support teams that own onboarding and renewals and sales processes that bring in new customers without the founder closing every deal.
Onboarding Speed and Scalability
- Ask how quickly a new customer gets from signed contract to active use — it tells you a lot about how the business will scale.
- A sales tools company that gets customers up and running in two to three weeks without custom development can grow efficiently.
- A company that needs three months of professional services per new client is a different kind of investment and worth factoring into your post-close plan.
Valuation
What Should You Expect to Pay?
3x-5x
SDE
Owner-operated with mixed subscription and service revenue
5x-8x
EBITDA
With management team and majority recurring revenue
The spread comes down to how much revenue is truly recurring, how integrated the product is in customers' daily workflows, and whether the team handles renewals and support without founder involvement.
What drives a premium
Annual or multi-year subscription agreements with documented 85%+ renewal rates
Deep integrations with major CRM platforms that create genuine switching costs
No single customer representing more than 15% of total revenue
Support team that handles onboarding and renewals without founder on every call
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Thinking About Selling?Read our owner's guide to selling a sales tools business, with valuation tips, buyer expectations, and step-by-step advice.
Read the Owner's GuideSales Tools Business Acquisition
Focus first on how sticky the product is. Ask what percentage of customers are on annual or multi-year agreements, what the renewal rate looks like, and how deeply the software integrates with the CRM platforms sales teams already use. The businesses that hold value over time are the ones where customers don't leave because switching would mean retraining their whole team. You can browse sales tools businesses for sale on Rejigg to see what's currently available.
Most sales tools businesses sell for 3 to 8 times annual profit. A business generating $400,000 in annual profit might sell anywhere from $1.2 million to $3 million depending on recurring revenue quality, customer tenure, and team independence. If you're planning to use SBA financing, the SBA loan calculator can give you a realistic picture of what payments would look like at different deal sizes.
Ask for a revenue breakdown separating subscriptions and recurring agreements from one-time implementation and consulting fees. Get a customer list with tenure, revenue contribution, and who on the seller's team manages each relationship. Look at renewal rates for the past two to three years and ask about any customers who left and why. Then assess whether the team can manage the business without the founder, because that's what determines how smooth your transition will be.
Ask what percentage of revenue is under contract and auto-renewing, and whether any large customers are up for renewal in the next 12 months. Find out what integrations the product relies on and whether those platforms have announced any changes that could affect compatibility. Ask who owns the code, how the product is hosted and maintained, and whether any customer contracts have exclusivity or special pricing provisions that don't survive a sale.
Rejigg connects buyers with vetted small and mid-sized businesses including software and sales technology companies. Browse sales tools businesses for sale on Rejigg and reach out directly to owners without going through a broker or intermediary.
CRM integrations are often the primary source of switching costs, which is the main thing that keeps customers renewing year after year. When a sales team has built their workflows, reports, and automations around your tool's connection to Salesforce or HubSpot, the pain of switching is real. During diligence, ask for a list of all integrations, whether they're native or built on third-party connectors, and what the maintenance burden looks like for each one.
Concentration isn't automatically a dealbreaker, but it shapes how you structure the acquisition and what protections you negotiate. If one customer represents 30% of revenue, a smart buyer looks at whether multiple people on the seller's team manage that relationship, how long the contract runs, and whether the customer has signaled any intent to change. Escrow arrangements tied to customer retention are one way buyers get comfortable with concentration in otherwise strong businesses.