rejigg

Sales Tools Businesses for Sale

The combination of software embedded into daily sales workflows and annual contracts that renew without anyone making a call is what keeps pulling buyers back to this category.

Browse Listings

3

New This Month

17

Active Listings

$1.8M

Median Asking Price

Browse listings

Featured Sales Tools Businesses

Showing 17 of 17 listings

Fundraising Event Platform

Provides a platform for managing attendees, donor engagement, ticket sales, and donation capture for fundraising events with a revenue model primarily driven by recurring services.
Price$1M
Revenue$1.6M
EBITDA$320K

Full Service Marketing Agency

Operates as a full-service marketing agency offering web design, social media management, video production, email marketing, and SEO, catering to mid-sized companies such as nonprofits and legal firms with a mix of recurring and project-based revenue streams.
Price$600K
Revenue$653.8K
EBITDA$175.2K

Real Estate Tech Company

Provides high quality photography and videography services for the real estate industry, serving both real estate media companies and brokerages with 85% recurring revenue.
Price-
Revenue$2.5M
EBITDAN/A

Digital Marketing Agency

Provides customizable digital marketing services such as SEO, website design, social media management, and online reputation management to small and midsize businesses across 30 states and three countries, with revenue from monthly contracts and a 90% two-year retention rate.
Price$2M
Revenue$494.2K
EBITDA$285.1K

Printing and Sign Shop for B2B Graphic Solutions

Offers full-service printing and sign solutions for B2B graphics, catering to local businesses and national corporations.
Price-
Revenue$32M
EBITDA$4.5M

Commercial Printing and Mailing Business

Provides a comprehensive range of printing, bindery, specialty finishing, and in-house mailing solutions to commercial clients and organizations across the United States, operating from a large facility in the Chicago area equipped with advanced offset and digital printing technology.
Price$3M
Revenue$3.5M
EBITDA$700K

Funeral Home Digital Services Company

Offers an automated digital marketing platform for funeral homes with lead management, appointment booking, aftercare automation, AI bot development, and communication tools.
Price$2M
Revenue$861.8K
EBITDA$175.8K

Service Professional Marketplace Platform

Operates an online platform connecting customers with licensed local service professionals, offering tools such as payment processing and lead generation, with revenue from transaction fees, subscriptions, and marketing services.
Price-
Revenue$4M
SDE$1M

Promotional Product Business

Offers custom-branded clothing, headwear, drinkware, office goods, and other merchandise to businesses, industries, hospitals, schools, and government agencies, leveraging a highly recurring customer base for transactional revenue.
Price$800K
Revenue$1.6M
SDE$249.7K

Video Marketing SaaS Business

Helps advertisers and agencies increase leads, lower ad costs, and boost conversions through a platform with features like a smart video player, in-video lead capture, CRM integrations, flexible call-to-action placement, analytics, and digital rights management.
Price$1.3M
Revenue$650K
SDE$325K

E-Commerce Marketplace Management Agency

Specializes in Amazon and Walmart marketplace management with services including account management, advertising, SEO, brand protection, and inventory management for various business sizes, with a focus on the US market and primarily recurring retainer-based revenue.
Price$2M
Revenue$400K
EBITDA$320K

Marketing Business

Offers comprehensive marketing services including strategy, web design, digital advertising, branding, graphic design, and printed promotional items for small to medium-sized businesses.
Price$600K
Revenue$831.1K
SDE$154.7K

Lead Generation Business

Specializes in driving qualified, targeted leads to established large corporations and well-funded SMBs through data-driven processes with a subscription-based revenue model.
Price$5M
Revenue$450K
EBITDA$160K

Advertising Agency

Provides creative advertising and marketing strategies, with in-house design and campaign services and a platform for customizable promotional products across diverse industries.
Price-
Revenue$745K
EBITDA-$2K

Scheduling and Teleconference SaaS Platform

Provides an operational platform for coaches, trainers, consultants, and therapists with features like session scheduling, secure chat, and video conferencing, while generating recurring B2B revenue through annual licensing, focusing on general services, health and wellness, coaching, and consulting.
Price-
Revenue$500K
EBITDA$0

SaaS Company for B2B Marketing Data

Provides advanced search capabilities for identifying ideal company profiles and high-fit prospects, serving go-to-market teams at B2B companies with lookalike domain and natural language search for discovering, enriching, and segmenting potential sales leads.
Price$10M
Revenue$1M
SDE$200K

Lead Generation Business

Specializes in B2B cold calling and outbound sales to generate qualified leads and appointments for sectors like technology, manufacturing, education, healthcare, and more, with revenue from recurring service contracts and customizable packages.
Price$1.5M
Revenue$0
SDEN/A
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Due diligence

What to Look For

Practical guidance from hundreds of real acquisition conversations.

CRM and Workflow Integration

  • Look for products with documented integrations to major CRM platforms and ask how disruptive it would be for a customer to migrate away.
  • Sales tools that plug into Salesforce, HubSpot, or other platforms reps use every day create real switching costs.
  • When a team has built their reports, dashboards, and processes around your software, they're not eager to start over — and that loyalty shows up in renewal rates.

Renewal Rates and Contract Terms

  • Ask for the renewal rate over the past two to three years and look at what percentage of customers are on auto-renewing contracts versus month-to-month.
  • Annual or multi-year agreements that renew without the founder making calls are the foundation of a valuable sales tools business.
  • High renewals with low owner involvement is the combination to look for.

Revenue Diversification

  • Ask for a customer list with revenue contribution and tenure before you get deep into diligence.
  • A healthy sales tools company doesn't have one or two accounts dominating revenue — the sweet spot is 20 or more clients with no single customer making up more than 15 to 20 percent of total income.
  • Average customer tenures measured in years is a strong signal that the product earns its keep.

Team-Managed Customer Relationships

  • Ask who manages each of the top 10 customer relationships today.
  • If the founder handles every renewal, upsell conversation, and support escalation personally, the business is harder to transition.
  • The most attractive acquisitions have support teams that own onboarding and renewals and sales processes that bring in new customers without the founder closing every deal.

Onboarding Speed and Scalability

  • Ask how quickly a new customer gets from signed contract to active use — it tells you a lot about how the business will scale.
  • A sales tools company that gets customers up and running in two to three weeks without custom development can grow efficiently.
  • A company that needs three months of professional services per new client is a different kind of investment and worth factoring into your post-close plan.

Valuation

What Should You Expect to Pay?

3x-5x

SDE

Owner-operated with mixed subscription and service revenue

5x-8x

EBITDA

With management team and majority recurring revenue

The spread comes down to how much revenue is truly recurring, how integrated the product is in customers' daily workflows, and whether the team handles renewals and support without founder involvement.

What drives a premium

Annual or multi-year subscription agreements with documented 85%+ renewal rates

Deep integrations with major CRM platforms that create genuine switching costs

No single customer representing more than 15% of total revenue

Support team that handles onboarding and renewals without founder on every call

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FAQ

Sales Tools Business Acquisition

What should I look for when buying a sales tools business?

Focus first on how sticky the product is. Ask what percentage of customers are on annual or multi-year agreements, what the renewal rate looks like, and how deeply the software integrates with the CRM platforms sales teams already use. The businesses that hold value over time are the ones where customers don't leave because switching would mean retraining their whole team. You can browse sales tools businesses for sale on Rejigg to see what's currently available.

How much does a sales tools business cost?

Most sales tools businesses sell for 3 to 8 times annual profit. A business generating $400,000 in annual profit might sell anywhere from $1.2 million to $3 million depending on recurring revenue quality, customer tenure, and team independence. If you're planning to use SBA financing, the SBA loan calculator can give you a realistic picture of what payments would look like at different deal sizes.

How do I evaluate a sales tools business before buying?

Ask for a revenue breakdown separating subscriptions and recurring agreements from one-time implementation and consulting fees. Get a customer list with tenure, revenue contribution, and who on the seller's team manages each relationship. Look at renewal rates for the past two to three years and ask about any customers who left and why. Then assess whether the team can manage the business without the founder, because that's what determines how smooth your transition will be.

What due diligence questions should I ask about a sales tools business?

Ask what percentage of revenue is under contract and auto-renewing, and whether any large customers are up for renewal in the next 12 months. Find out what integrations the product relies on and whether those platforms have announced any changes that could affect compatibility. Ask who owns the code, how the product is hosted and maintained, and whether any customer contracts have exclusivity or special pricing provisions that don't survive a sale.

Where can I find sales tools businesses for sale?

Rejigg connects buyers with vetted small and mid-sized businesses including software and sales technology companies. Browse sales tools businesses for sale on Rejigg and reach out directly to owners without going through a broker or intermediary.

How do CRM integrations affect the value of a sales tools acquisition?

CRM integrations are often the primary source of switching costs, which is the main thing that keeps customers renewing year after year. When a sales team has built their workflows, reports, and automations around your tool's connection to Salesforce or HubSpot, the pain of switching is real. During diligence, ask for a list of all integrations, whether they're native or built on third-party connectors, and what the maintenance burden looks like for each one.

How does customer concentration risk affect a sales tools deal?

Concentration isn't automatically a dealbreaker, but it shapes how you structure the acquisition and what protections you negotiate. If one customer represents 30% of revenue, a smart buyer looks at whether multiple people on the seller's team manage that relationship, how long the contract runs, and whether the customer has signaled any intent to change. Escrow arrangements tied to customer retention are one way buyers get comfortable with concentration in otherwise strong businesses.