Travel & Tourism Businesses for Sale.

The customer is already excited before they show up — what keeps buyers coming back to this category is finding exclusive permits and repeat group clients that lock in revenue before the season even starts.

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A clay model of a tour and travel company's base at a scenic lake in Montana, with the owner looking over the operation.

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$2.2M

Median Asking Price

Rejigg lists 21 travel & tourism businesses for sale. The median asking price is $2.2M. 1 of them was listed in the last 30 days.

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Featured Travel & Tourism Businesses

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What to know

What to know about buying a travel & tourism business

How travel & tourism businesses are valued

Asking prices are set as a multiple of earnings: 2x–7x annual profit, depending on permits, team, and year-round revenue.

Where you land in that range depends on how transferable your operations are, whether revenue comes in year-round or just seasonally, and whether your permits or exclusive access give you a competitive edge.

Online booking that runs itself
Permits or exclusive access that limit competition
Groups that come back every year
Experienced managers who run the show

What buyers of travel & tourism businesses look for

Tour and experience operators in related activities looking to add destinations or services
Companies in travel, lodging, or events looking to add owned experiences
First-time buyers with hospitality or corporate backgrounds who love the experiential side
Investors building a group of regional tour companies

The first questions buyers ask:

Financials. Can you walk me through the numbers the way an operator would: what you make per trip, how deposits and refunds flow, and what margins look like after commissions?
Permits & Access. Do permits, quotas, concessions, and local permissions transfer the way you expect, and what’s the real timeline to keep operating after closing?
Safety & Insurance. Talk me through safety: how you train guides, handle incidents, and whether a new owner can get insured at a reasonable price.

Closed deals

Rejigg travel & tourism deals closed

Across 42 closed deals on Rejigg, the median time from first pitch to close is 177.5 days.

See all Rejigg deal data

Due diligence

What to Look For

Practical guidance from hundreds of real acquisition conversations.

Booking automation

Look for businesses where customers can book, pay, and sign waivers through the website without anyone on the team touching the transaction.
That level of automation is genuinely rare in experience businesses and means the company can handle more volume without adding headcount.
Ask how much of total revenue flows through the automated system versus phone or email bookings that require manual follow-up.
Automated booking also means forward revenue is visible early — you can see what's on the calendar before you close.

Permits and exclusive access

Ask for a full list of permits with renewal dates and the transfer rules for each one.
Permits for parks, waterways, or public land that few operators can obtain are one of the most valuable things you can buy in this category — they protect revenue and limit who can compete with you.
Some parks and local agencies require a new application rather than a straightforward transfer, so confirming timelines early matters.
Factor permit transfer timelines into your deal structure so nothing delays your ability to operate after closing.

Repeat group revenue

School groups, corporate clients, and organizations that rebook annually give you forward revenue you can plan around.
Ask how many of those groups came back last year and what the cancellation rate looked like.
Multi-year relationships with institutional clients are worth more than individual bookings because they don't require re-selling every season.
Ask whether any group clients have formal agreements in place, even informal ones, because that tells you how sticky the relationship really is.

Seasonal cash flow patterns

Ask for monthly financials across at least two full years so you can see the seasonal pattern clearly.
Look at how the business manages shoulder seasons — through corporate programs, deposits collected in advance, or diversified activities.
Understanding when cash comes in versus when the big operating expenses hit tells you what working capital you'd need going into your first slow season.
Businesses that have built off-season revenue streams into the mix are more predictable to run and more attractive to buyers.

Team and operations depth

Ask whether guides and operations managers run trips and handle dispatch without the owner making the calls.
A safety record built over many years tells you the procedures and training are real and documented, not just a binder on a shelf.
Find out whether any key guides are tied specifically to the current owner and what the plan is for keeping them through a transition.
A team that can crew up for peak season without the owner personally hiring every guide is a strong sign the business will transfer smoothly.

Valuation

What Should You Expect to Pay?

2x-4x

SDE

Owner-operated, seasonal revenue

4x-7x

EBITDA

With management team and year-round bookings

The spread is wide because permits, team depth, and booking automation can dramatically change how transferable the business is and how confident a buyer can be in the revenue continuing.

What drives a premium

Exclusive permits that limit competition from new entrants

Fully automated online booking, payment, and waiver system

Annual corporate and school group contracts with documented renewals

Operations managers who handle scheduling and trips independently

SBA Loan Calculator

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For buyers

Make your next conversation count

A listing starts the conversation. These tools help you check the fit, understand the financials, and decide what to ask next.

Prepare for the first owner call

Clarify what is for sale, who runs the business, and what the owner wants from a transition.

Prepare your buyer introduction

Check the numbers behind the asking price

Explore financing scenarios, debt payments, and the cash a business needs to keep operating.

Try the SBA loan calculator

Turn interest into a clear next step

Use the diligence checklist and LOI templates to organize requests and prepare a proposal.

Explore the deal templates

Find a business worth a closer look

Keep your industry and location in focus. Explore matching businesses or get new listings as they arrive.

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Thinking About Selling?Read our owner's guide to selling a travel & tourism business, with valuation tips, buyer expectations, and step-by-step advice.

Read the Owner's Guide

Travel & Tourism Business Acquisition

How do I contact the owner of a business I found on Rejigg?

Create a free Rejigg account; owners, and the brokers who run some sales, only hear from buyers through the platform. Open the listing to see the full profile: city, team size, financials, what is for sale, and the reason for selling. Sign Rejigg's standard Fee & Confidentiality Agreement for that business; it is the same form for every deal. Verify your phone, then send your pitch from the listing. Replies, meetings, and documents all run through Rejigg.

Can I email Rejigg to get introduced to an owner?

No. Rejigg does not forward emails to owners or brokers, so a note to support@ or hello@ with a listing link will not reach them. Create a free account, open the listing, sign the agreement for that business, verify your phone, and send your pitch; that reaches them in a few minutes.

Can you walk me through the numbers the way an operator would: what you make per trip, how deposits and refunds flow, and what margins look like after commissions?

Buyers are checking whether earnings are real, repeatable, and lender-friendly. In Travel & Tourism, deposits, supplier prepayments, OTA payout timing, and refunds can make a profitable P&L feel tight on cash.

Do permits, quotas, concessions, and local permissions transfer the way you expect, and what’s the real timeline to keep operating after closing?

Buyers are pricing the risk that you cannot legally run the tours under new ownership. Gray areas around transfer rules, renewal timing, caps, or local politics usually translate into a lower price or a structure that protects the buyer if access is delayed.

Talk me through safety: how you train guides, handle incidents, and whether a new owner can get insured at a reasonable price.

Buyers are evaluating insurability, claims risk, and whether the operation runs consistently without the founder’s judgment calls. For water activities, backcountry trips, passenger transport, and alcohol service, insurance renewal and safety discipline can change valuation and even deal viability.

Are your future bookings solid, and what can unwind them: cancellations, weather rules, refunds, credits, or chargebacks?

Buyers are figuring out whether the forward calendar is predictable revenue or a refund risk. They want to see patterns by channel and reason because disruptions can hit tourism businesses fast.

Where do bookings actually come from, and who controls the faucet: direct, OTAs like Viator or GetYourGuide, concierges, affiliates, or one big partner?

Buyers are measuring demand control, margin pressure, and platform or partner concentration. Heavy reliance on one OTA, one hotel desk, or one planner can change overnight, so buyers often price in that risk or ask for protections in the deal.

If you disappear for a month in peak season, what breaks: dispatch, guest messaging, partner coordination, or exception handling?

Buyers are assessing how transferable the business is and where the owner is still the safety net. When the owner holds the relationships and makes all the judgment calls, buyers expect a longer transition and often push price, structure, or both.

Travel & Tourism Businesses for Sale.

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