Selling a Consulting Services Business

Based on hundreds of real buyer–seller due diligence conversations we’ve supported on Rejigg, these are the consulting topics that move price and terms: ... These are the consulting topics that move price and terms: whether client relationships transfer, whether projects are priced and managed tightly, how risky your MSAs and SOWs are, and whether delivery works without the founder.

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What buyers ask and how to be ready

Each topic below comes from real buyer-seller conversations. Here's what they ask, what they're really evaluating, and how to prepare.

Project Economics

Do your projects make money by design—or by luck?

Buyers want to see profit at the engagement level, not just a healthy-looking year-end P&L. They’re looking for evidence that margins are protected with pricing, staffing, and scope control, not by quietly eating hours or discounting after the fact. In consulting, a couple of fixed-fee overruns can wipe out a quarter’s profit and usually point to delivery problems that will repeat.

How to prepare

  • Break out gross margin by engagement type using billed amounts after discounts and write-offs
  • Track planned hours vs. actual hours for recent projects and note the reasons for overruns
  • List your top overrun drivers and the rule you use to catch each one early
  • Pull 2–3 examples of a strong project and a weak project, plus what you changed afterward

Great Answer

We track economics per engagement, including discounts and write-offs. Over the last 12 months, time-and-materials stays in a consistent margin range because we do weekly burn reviews and escalate quickly when hours creep. Fixed-fee is priced from a template estimate, and we issue a change order when we hit defined scope triggers, so write-offs are rare and explained.

Okay

We generally know which project types are more profitable and we can point to a few that went long. We haven’t consistently tracked planned vs. actual hours across all projects.

Gives Pause

We don’t really track project profitability. If we need to eat time to keep a client happy, we do it and hope it balances out.

How Rejigg helps: Rejigg’s secure data room lets you share project-level margin views, sample SOWs, and write-off explanations without emailing spreadsheets. Learn more in the guide

Relationship Depth

Are your top accounts loyal to the firm—or to one partner?

In consulting, revenue concentration often means relationship concentration. Buyers want to know who owns the executive relationship, who actually runs delivery day-to-day, and who can renew and expand the account. A common diligence test is simple: if the founder disappears for 90 days, does the client keep buying and stay happy?

How to prepare

  • Create a relationship map for top accounts: exec sponsor, day-to-day lead, internal account lead, delivery lead
  • Document renewals, expansions, and difficult client conversations led by non-founder leaders
  • Identify SOWs that require named individuals and your coverage plan if they’re unavailable
  • Write a transition plan for introductions and executive check-ins after closing

Great Answer

For our top 8 accounts, the delivery lead owns the day-to-day relationship, and I join quarterly executive check-ins. Two of our biggest renewals last year were led by our practice lead without me involved. If I stepped away for 90 days, three accounts would feel it at the exec-sponsor level, but delivery and expansions would continue because the team already runs them.

Okay

Clients know the team, but I’m still the main face for most executive stakeholders. Relationship ownership beyond that hasn’t been formalized.

Gives Pause

All the key clients work with me. They trust me, so they’ll stay after the sale.

How Rejigg helps: Rejigg lets you decide when buyers see client details, then coordinate intro calls using built-in scheduling and video meetings. Learn more in the guide

Utilization & Capacity

What are your utilization expectations by role—and are they realistic?

Buyers use utilization to see whether delivery is sustainable or running on constant overtime and heroics. They also check whether staffing can absorb normal project swings because consulting firms can go from overbooked to carrying too much payroll quickly. Role-by-role utilization matters because partner time, manager time, and junior time behave differently in a healthy firm.

How to prepare

  • Report billable utilization by role level and show the last 12 months of actuals
  • Define what counts as billable and how you enforce consistent time entry
  • Show how you manage bench time and redeploy staff when projects end
  • Flag work that depends on founder or senior-lead delivery and your plan to replace it

Great Answer

We track utilization weekly by role. Managers stay in a steady range, partners are lower because they’re selling and managing accounts, and we can show 12 months of billable and non-billable time. When a project ends, we run a pipeline and staffing review and target redeployment within a defined window. We use contractors for specific spikes, not to cover chronic capacity gaps.

Okay

We have utilization targets and a sense of who’s overloaded, but the data is inconsistent and not cleanly split by role.

Gives Pause

We don’t track utilization. Everyone’s busy, and we staff on the fly.

How Rejigg helps: Rejigg helps you package utilization reports and staffing notes in one buyer-ready place so these questions don’t drag on for weeks. Learn more in the guide

Contracts & Transfer

Are your MSAs and SOWs friendly to a change in ownership?

Buyers scan MSAs and SOWs for terms that can break revenue after closing, like a clause that requires client consent to assign the contract, a short termination notice, or liability terms that are out of line with your fees. They also look closely at who owns the deliverables and underlying work product, especially if you reuse frameworks across clients. This tends to matter most with enterprise, regulated, and public-sector clients, where vendor onboarding can stall work.

How to prepare

  • Summarize your standard MSA/SOW terms: termination notice, liability cap, indemnities, payment terms, deliverable ownership
  • Flag non-standard contracts and quantify the revenue tied to them
  • Collect signed copies of top MSAs/SOWs with a plain-English note on unusual terms
  • Confirm subcontractor agreements cover confidentiality and IP assignment

Great Answer

Most clients use our standard MSA that allows assignment and includes a clear liability cap. A few enterprise clients have tougher terms and short termination windows, and we can show exactly which ones and what percentage of revenue they represent. Our SOWs spell out deliverables, change order triggers, and ownership so there’s no surprise later.

Okay

We have MSAs and SOWs, but we haven’t reviewed them for change-of-ownership consent, termination risk, or deliverable ownership patterns.

Gives Pause

Contracts are just paperwork. We’ll sort it out if a buyer has concerns.

How Rejigg helps: Rejigg’s data room lets you share MSAs and SOWs securely, buyer-by-buyer, after NDAs are signed digitally on the platform. Learn more in the guide

Scope Control

How do you prevent scope creep and write-offs on fixed-fee work?

Fixed-fee is where margins slip quietly in consulting. Buyers want to see a repeatable way to catch scope creep early, document it, and get paid for it through a change order or a re-scope. They’ll also look for proof that your team actually uses the process when a client asks for “just one more thing.”

How to prepare

  • Write down your change order process: triggers, approval authority, and client scripts
  • Track write-offs with a reason for each (scope, client delays, estimate error)
  • Share 1–2 recent SOWs with clear deliverables and milestones
  • Run weekly burn reviews on fixed-fee work and save the notes

Great Answer

Every fixed-fee project has a deliverable list, a weekly burn review, and a written trigger that forces a re-scope conversation. We issue change orders when the client adds work or delays inputs past an agreed window. Write-offs are tracked with reasons, and we can show what we changed in our estimating template to prevent repeats.

Okay

We try to stay disciplined on scope, but change orders depend on the project lead, and we don’t have consistent triggers.

Gives Pause

We don’t really do change orders. We just take care of the client and deal with it internally.

How Rejigg helps: On Rejigg, you can share real scoping, governance, and billing examples so margin discussions stay grounded in evidence. Learn more in the guide

Sales Repeatability

Where does new work come from when you’re not in the room?

Buyers want to know whether growth is driven by one person’s relationships or by a sales process the next owner can run. They’ll also try to pinpoint where deals slow down, like scoping, procurement, security reviews, or budget timing. A clear answer here reduces earnout pressure because the buyer can underwrite future revenue with more confidence.

How to prepare

  • Break down new work sources: expansions, referrals, partners, inbound, outbound, RFPs (Request for Proposals)
  • Walk through the last 10 wins from first call to signed SOW and who owned each step
  • List the top 3 reasons deals stall or die and what you changed to reduce it
  • Name who besides the founder can scope, price, and close work today

Great Answer

About half our work is expansions from existing accounts, and we can show the typical path from discovery to a phase-two SOW. New logos come through two partner channels plus targeted outbound, and pipeline reviews are run by our head of growth, not me. Enterprise deals slow down in vendor onboarding and security reviews, so we keep a standard vendor packet and set timelines and pricing with that reality in mind.

Okay

We grow through referrals and repeat clients, and we have some partners. The process lives in people’s heads, and I still close most deals.

Gives Pause

We don’t really do sales. Work shows up because we’re good.

How Rejigg helps: Rejigg connects you with pre-vetted buyers and keeps every buyer conversation, meeting, and offer organized in one deal dashboard. Learn more in the guide

Backlog & Pipeline

What’s in your backlog, and how much of it is actually schedulable?

Backlog matters when it’s under a signed SOW and you can staff it without burning out the people clients trust. Buyers separate contracted work from “likely” work, then check whether the plan depends on named resources like the founder or one key lead. They also want to see how backlog turns into cash because milestone billing timing can create surprises.

How to prepare

  • List active engagements with remaining value, expected end dates, and the delivery lead
  • Separate signed backlog from pipeline and note the stage and next step for each deal
  • Flag work that depends on named individuals and your coverage plan
  • Create a simple cash-flow view tied to billing milestones in the backlog

Great Answer

We keep a live list of active work with remaining contract value, delivery leads, and expected completion dates. Most of it is under signed SOWs, and we can point out which items are at risk due to staffing or client dependencies. Pipeline is staged by buying step, with a clear owner for scoping and closing.

Okay

We can describe what’s coming, but we haven’t consistently separated signed backlog from optimistic pipeline.

Gives Pause

Backlog and pipeline are basically the same. We assume most of it will close, and we’ll staff it when it hits.

How Rejigg helps: Rejigg’s deal tracking gives you one source of truth for the backlog and pipeline materials you decide to share with buyers. Learn more in the guide

Talent Retention

What happens when a top consultant quits or gets poached?

Buyers are trying to find where client trust and delivery knowledge sit in your team. In consulting, one key person leaving can trigger churn, missed deadlines, and ugly handoffs if the account is single-threaded. They want to see coverage, training, and a realistic plan to keep key people through the transition.

How to prepare

  • Identify client-anchored and delivery-anchored roles and document coverage for each
  • Show turnover history and what happened to accounts when it occurred
  • Build a retention plan tied to the deal timeline for key people
  • Document onboarding and quality review practices for consistent delivery

Great Answer

We know which people anchor client trust and which people anchor delivery, and we’ve built overlap so accounts aren’t dependent on one person. When turnover has happened, we can show how we transitioned work without losing the client. For the sale, we have a retention plan for key leads and a coverage map buyers can review.

Okay

We have strong people and expect them to stay, but we haven’t mapped coverage or planned retention around a sale.

Gives Pause

If someone leaves, we’ll replace them. Clients buy from the firm, not individuals.

How Rejigg helps: Rejigg lets you share org charts, coverage plans, and transition documents in a controlled way so buyers can underwrite team risk without spooking staff. Learn more in the guide

Methodology & IP

If you have a proprietary methodology or IP, is it actually captured and reusable?

Buyers may pay more when delivery is repeatable because it shortens ramp time for new hires and reduces project risk. They’ll also pressure-test whether your “IP” is used in real engagements or lives as a few slide decks and tribal knowledge. If it depends on a couple of senior people, buyers will price it as fragile.

How to prepare

  • List the templates, frameworks, diagnostics, and training materials you actually use on projects
  • Show where the methodology appears in real deliverables, project plans, and onboarding
  • Confirm ownership for materials created by employees, subcontractors, and client-funded work
  • Write a simple playbook for your top 2–3 engagement types

Great Answer

Our top offerings have a documented approach, and you can see it in discovery, deliverables, and weekly client check-ins. New hires get trained on it, and we can show examples pulled from real projects. We’ve also reviewed our contracts and subcontractor agreements so we can reuse the materials where appropriate.

Okay

We have templates and a general way we deliver, but it isn’t organized well or used consistently across teams.

Gives Pause

The methodology is mostly in people’s heads. Everyone has their own style, and we don’t document much.

How Rejigg helps: Rejigg’s data room gives you a clean way to share methodology samples and proof of reuse after a buyer is vetted and under NDA. Learn more in the guide

Tools & AI

If you built tools, accelerators, or “AI,” who owns them and who maintains them?

Tools can raise value when they consistently cut delivery hours or help win work. They can also create diligence headaches if ownership is unclear, maintenance depends on one person, or the tool touches client data in risky ways. Buyers will ask where the code lives, who can ship fixes, and what happens if a key maintainer leaves.

How to prepare

  • Separate client-facing tools from internal accelerators and document the terms for each
  • Confirm ownership based on employee agreements, subcontractor terms, and client contracts
  • List maintainers, hosting setup, and what breaks if a key person leaves
  • Document client data handling: what is used, stored, processed, and how it’s protected

Great Answer

Our tools are mostly internal accelerators that cut delivery hours, and we can point to engagements where they’re used. Ownership is clean because employees built them under our agreements, and subcontractors assign IP to the firm. Two people can maintain and deploy them using documented steps, and client data access is limited with clear permissions and segregation.

Okay

We have internal tools that help, and we believe we own them, but maintenance and data handling aren’t fully documented.

Gives Pause

One person built it on the side. We’re not sure who owns it, and it uses client data in whatever way was easiest.

How Rejigg helps: Rejigg lets you share tool docs, IP assignments, and security notes in a controlled diligence flow after buyers sign NDAs digitally. Learn more in the guide

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Questions Consulting Services Owners Ask Us

A consulting firm is usually priced as a multiple of the cash the owner can take out each year, and that multiple moves with what a buyer can rely on. Buyers pay more when revenue repeats without the founder and when project margins hold up engagement by engagement. If utilization is stable, contracts are transferable, and fixed-fee work is controlled, terms usually improve. Rejigg’s free valuation calculator gives a quick estimate using real transaction multiples and owner add-backs.

Add-backs are costs shown in your books that a buyer likely won’t keep paying, like one-time legal bills, owner personal travel, or non-recurring software. Consulting has a common trap: owners call unpaid founder delivery time an “add-back,” but buyers often treat that as a real labor cost they’ll need to replace. Keep an add-back schedule with receipts and clear notes in your data room. Rejigg’s QuickBooks integration helps pull financials into a buyer-ready format.

No. Brokers usually charge 5–10% of the sale price for a process you can run yourself with the right buyer access and tools. Rejigg gives you pre-vetted buyers, digital NDAs, a secure data room, direct messaging, and side-by-side offer comparison, so you can sell broker-free and stay in control. Sellers pay nothing on Rejigg. Buyers pay.

Most consulting firm sales take a few months to a year. The timeline depends on how quickly you can produce clean financials, how many client contracts need consent for a change in ownership, and how tied revenue is to the founder’s relationships. Deals often slow down when buyers can’t verify pipeline or when retention packages for key consultants are still being negotiated. Rejigg keeps buyer conversations, diligence steps, and document sharing in one place.

Often yes, if the firm shows steady cash flow, clean financial reporting, and a handoff plan a lender believes will protect revenue. It can get harder when revenue is mostly one-off projects or when the founder personally owns the client relationships because lenders worry about churn after closing. Before you agree to price and terms, run the numbers with Rejigg’s SBA loan calculator so both sides understand realistic payments.

Buyers usually ask for three years of financials, a client and project summary, your key MSAs and SOWs, subcontractor agreements, an employee list with roles and compensation, and a simple backlog and pipeline view. If you claim proprietary methodology or tools, expect requests for proof of ownership and examples of use in client work. A permissioned data room helps you share details in stages. Rejigg includes a built-in secure data room as part of the selling workflow.

A letter of intent is the buyer’s written outline of the deal before they invest heavily in due diligence. In consulting, it usually covers price, how much cash is paid at closing, any seller financing, any earnout tied to future performance, and what transition support the seller will provide to keep clients stable. Treat it like a roadmap for the next 60–90 days of work. Rejigg’s offer comparison dashboard lets you review letters of intent side-by-side.

An earnout is money you receive later if the firm hits agreed targets, often over 6–24 months. In consulting, earnouts are common when the buyer worries revenue drops after the founder steps back or when pipeline depends on relationships that are hard to prove. Earnouts can be reasonable, but only when the targets are clear and the buyer can’t change staffing, pricing, or scope in ways that make the target unreachable. Track earnout terms carefully in your deal tools.

Buyers usually ask for a non-compete so the seller doesn’t start a similar firm and pull clients back, and a non-solicit to reduce the risk of employee and client poaching. In consulting, the practical issue is writing terms that match how work is actually sold since relationships are personal and clients may try to follow people. Aim for clear definitions, reasonable geography, and a time period you can live with. Keep signed agreements and key employment docs in a controlled data room during diligence.

A working capital adjustment is a closing true-up based on whether the business is handed over with a normal level of short-term operating items like unpaid invoices you’re owed and bills you still need to pay. Consulting firms can swing a lot because enterprise clients pay slowly and subcontractor invoices hit in chunks. Buyers want to avoid paying the price and then funding last month’s payroll. Clear billing cadence and collections history help prevent late surprises.

Buyers want to understand what work has been delivered but not billed yet and what has been billed but not collected. Unbilled time can be real value when it is clearly billable under the SOW, and you have a history of collecting it without disputes. It can also signal scope creep or weak governance when it’s a vague “we’ll bill it later” bucket. A schedule of unbilled items by client, tied to milestones and contract terms, keeps diligence calmer.

Many consulting deals are asset sales because the buyer can choose what they take on and limit certain liabilities. Stock sales show up when contract continuity matters, especially if your MSAs, vendor registrations, or government client approvals are hard to re-paper. The right answer depends on your contracts, taxes, and risk tolerance, so bring in a qualified advisor early. Rejigg can support either structure because the platform focuses on buyer access, diligence organization, and offer tracking.

Confidentiality usually comes down to staging: share a high-level overview first, then share client names, contracts, and employee details only when a buyer is serious. Most sellers wait until a buyer is vetted and has signed an NDA before they reveal anything that could travel through the market. Rejigg supports this directly with pre-vetted buyers, digital NDAs, and a data room where you can control access by buyer and by stage. That reduces the risk of forwarded files and rumors.

Most buyers expect a defined transition focused on transferring client trust and keeping delivery stable. That often means joint client calls, executive sponsor introductions, and a period where you stay available for escalation. The length depends on how founder-led relationships are and how much delivery depends on senior partners. Put the transition scope in writing early so it does not turn into an open-ended commitment. Rejigg’s transition planning guide helps you structure it.

Tax outcomes depend on your entity type, whether the deal is an asset sale or stock sale, and how the purchase price gets allocated. Consulting firms often have most of their value in goodwill, but the allocation still matters, and buyers may push for allocations that help them while raising your tax bill. Get a tax professional involved before the letter of intent is finalized since that is where structure often gets locked in. Keep draft allocations and support in your diligence folder for clean review.

Buyers usually verify SOW-based revenue by tying signed MSAs and SOWs to invoices, collections, and evidence the work was delivered. They also look for patterns that predict repeatability, like phase-two follow-ons, retainer renewals, and documented change orders instead of surprise write-offs. From real diligence calls, the fastest deals are the ones with a clean package of contracts plus billing history, not verbal explanations. Rejigg’s QuickBooks integration and data room help you assemble that package without email chaos.

Before you list, clean up financials and add-backs, then organize the proof buyers will ask for: project profitability, utilization, backlog, and your top MSAs and SOWs. Most of the value work in consulting is reducing founder dependence, so document who owns each account relationship and who can run delivery without you. Put key team and subcontractor paperwork in order so diligence does not stall. Rejigg’s prepare-to-sell guide walks through the steps, and the platform gives you a secure place to host materials.