Selling an Ecommerce business

Built from hundreds of real buyer-seller diligence conversations we’ve helped happen on Rejigg. These are the ecommerce questions that move price fast: true contribution margin, inventory cash traps, ad dependence, returns economics, and whether Amazon and Shopify assets transfer cleanly.

Get your valuation Back to industries

What's your ecommerce business worth?

What buyers evaluate, and how to prepare

Can you show contribution margin by channel and SKU, not just gross margin?

Deal-critical

Contribution Margin

What buyers determine

Buyers are trying to see what you keep after order-level costs that rise with volume: ad spend, marketplace fees, fulfillment, shipping subsidies, and refunds. They also want to see whether profit comes from a few hero SKUs while the rest of the catalog quietly loses money. A clean contribution margin view builds trust because it ties your dashboards back to payouts and the bank.

How to prepare

Build a bridge from gross sales to net sales to contribution margin by channel
Create an SKU view for your top 20 SKUs, including ads, fees, fulfillment, and returns costs
Reconcile the math to real payouts and accounting every month
Call out step-changes: pricing, new 3PL, promo shifts, policy changes, or big creative swings

Great answer

Yes. We track contribution margin by channel and by SKU, and we reconcile it to payouts each month. For Amazon and Shopify, we start with net sales, then subtract landed product cost, platform fees, fulfillment, shipping subsidies, refunds, and ad spend using the same allocation rules every month. Our top 3 SKUs are 62% of revenue and run 24–28% contribution margin after ads and returns, and we review the long tail quarterly and prune anything that stays negative.

Good answer

We can show gross margin by SKU and overall profit by channel, and we have a reasonable estimate for ads and returns. It’s not fully reconciled every month, but we can explain the method.

Red flag

Our gross margin is 70%, and the rest is just marketing. We don’t break it down by SKU, and Shopify and Amazon are close enough.

How Rejigg helps:Rejigg’s secure data room lets you share a channel and SKU margin pack with the supporting exports, and control buyer access by stage.

How ugly is the inventory calendar, and how much cash does it take to stay in stock?

Deal-critical

Inventory Cash

What buyers determine

Ecommerce can look profitable on paper and still need a cash injection because inventory deposits and ad spend hit weeks before the sales show up. Buyers are underwriting whether stockouts will crush momentum after close and whether slow movers will turn into dead stock. They also want your lead times, order minimums, and reorder rhythm so they can plan working capital and financing.

How to prepare

Create an SKU list with lead time, minimum order quantity, target weeks of cover, and current on-hand
Share 12–18 months of monthly inventory purchases, ad spend, and sales, with notes for spikes
Document stockouts and overbuys, plus what you changed in forecasting or reorder points
Prepare an inventory aging report separating core, seasonal, and slow-moving units

Great answer

We run a weekly inventory review and reorder off weeks of cover. Lead times are 55–70 days for our main factory, MOQ (Minimum Order Quantity) is 2,000 units for the hero SKU, and we target 10–12 weeks of cover going into Q4. You can see 18 months of POs versus sales and the two stockouts we had, including the impact on rank and what we changed. We also flag May and September as cash-heavy months because deposits stack with the ad ramp, and we’ve mapped those out so you can plan for them.

Good answer

We can share lead times and MOQs and give you a sense of how often we stock out. We don’t have a full calendar model, but we can walk through typical PO timing and cash needs.

Red flag

We reorder when we feel like we’re getting low. Stockouts don’t really happen, and inventory is included, so it should be fine.

How Rejigg helps:Rejigg’s data room keeps inventory aging, PO history, and SKU notes together so buyers can model cash needs without guessing.

What’s the real ad dependency, and can performance survive a handoff?

Deal-critical

Ads Dependence

What buyers determine

Buyers want to see whether performance comes from a repeatable ad system or from one person who knows the accounts by feel. They are also checking whether ad spend produces profit after fees, fulfillment, and returns, not just a good-looking dashboard. Most of the time, clean trends matter more than a few cherry-picked screenshots.

How to prepare

Show monthly spend and attributed sales by channel, plus the weekly metrics you actually manage
For Amazon, share TACoS trend and what moved it: price, stockouts, competition, creatives
For DTC, share blended CAC trend and your creative testing cadence
Document who runs ads day to day and where the playbook lives

Great answer

We manage ads against contribution margin and blended spend, and we can show the trends month by month. Over the last 12 months, ads averaged 18% of revenue blended, with a stable Amazon TACoS trend and a Shopify blended CAC trend that ties back to payouts. Creative is produced weekly, and we rotate concepts before fatigue shows up in CPMs (Cost Per Mille) and click-through rates. Execution is handled by a contractor, and our testing rules, naming conventions, and budgets are documented for a clean handoff.

Good answer

We can show spend and performance trends. A lot of optimization sits with me or an agency today, and we’d need to tighten documentation for the handoff.

Red flag

ROAS (Return on Ad Spend) is strong, so ads aren’t a risk. We don’t track trends, and our agency owns the ad account, so we’ll sort out access later.

How Rejigg helps:Rejigg gives you one place to share ad trend files and keep buyer questions organized in direct messaging instead of long email chains.

What’s the platform risk profile on Amazon or Shopify, and is it fixable?

Deal-critical

Platform Risk

What buyers determine

Buyers are pricing the risk that a platform issue turns revenue off overnight. On Amazon, that usually comes down to account health history, Brand Registry control, listing ownership, policy violations, and unauthorized sellers. On Shopify, it’s clean ownership of the store and ad accounts, realistic attribution, and whether traffic depends too heavily on one algorithm or one paid channel.

How to prepare

Create a one-page ownership map for Seller Central, Brand Registry, trademarks, Shopify, domains, email/SMS, and ad accounts
Summarize account health history with dates and outcomes for warnings, suspensions, and suppressions
Document how you handle hijackers, stranded inventory, and reimbursements
Be clear about tracking gaps and which metrics you treat as decision-grade

Great answer

Amazon is 58% of revenue, and the account is clean today. Brand Registry is tied to a trademark owned by the company, and we can show the admin path and who controls two-factor authentication. We had one listing suppression 14 months ago for wording; it was fixed in 48 hours, and we tightened our listing edit process afterward. On Shopify, we’re upfront that attribution is imperfect, so we manage to blended CAC and contribution margin trends through tracking changes.

Good answer

We can share account health and Brand Registry status, and we haven’t had major issues. Some items are still tied to personal emails, but we’re cleaning that up.

Red flag

Amazon has never been a problem, so we don’t track account health. Brand Registry is under someone’s login, and we’re not sure who controls two-factor authentication.

How Rejigg helps:Rejigg’s deal workspace keeps platform ownership proof and verification notes organized so diligence stays clean heading into closing.

Are returns, refunds, and chargebacks priced in, and what do they cost all-in?

Important

Returns Economics

What buyers determine

Buyers want to know whether returns are a managed part of the model or a margin leak hidden across refunds, shipping labels, 3PL handling, and write-offs. They also look for SKU-level drivers because one bad variant can distort the whole picture. In some categories, higher returns are normal. The concern is when the story is fuzzy or the trend is getting worse.

How to prepare

Break return rate down by channel and top SKUs, including top reasons
Estimate all-in cost per return, including label cost, handling, and write-offs
Show return rate trend and what changes actually moved it
Summarize chargeback and fraud rates, plus what you do to prevent them

Great answer

We track returns by SKU and channel, and we’ve modeled the all-in cost. Shopify returns run 6.8% and Amazon 4.1%. Most issues came from two variants that were getting damaged in transit. All-in cost per return averages $11.40, including the label, 3PL processing, and write-offs for unsellable units. We updated packaging and product page expectations, and you can see returns improving over the last two quarters. Chargebacks run 0.3%, mostly from a few countries we now block.

Good answer

We know our rough return rate and the main reasons, and we can pull SKU-level data. We haven’t fully modeled the all-in cost yet, but we can work through it.

Red flag

Returns aren’t a big deal. We don’t track it by SKU, and it all goes into other expenses.

How Rejigg helps:Rejigg’s data room lets you share returns exports, SKU notes, and policy changes without passing sensitive order files around by email.

Are the ‘assets’ actually transferable: domains, ad accounts, Brand Registry, email, and creative?

Important

Asset Transfer

What buyers determine

In ecommerce, the assets are usually logins, permissions, and ownership records. Buyers want to avoid a late surprise where the ad account belongs to an agency, the domain sits in a personal registrar, or Brand Registry can’t be transferred. Clean transfer prep also signals the business is operator-ready, not a pile of passwords.

How to prepare

Build an access list for Shopify admin, Seller Central, Brand Registry, domains, email/SMS, and ad accounts
Move critical accounts off personal emails and personal cards where you can
Confirm who controls two-factor authentication and write a transfer plan
Centralize creative, photography, and product files in a company-owned workspace with permissions

Great answer

We keep a one-page asset map showing owners and admins for Shopify, the domain registrar, email/SMS, Meta and Google ad accounts, and Amazon Seller Central plus Brand Registry. Two-factor authentication is tied to company-owned email and phone access, not a personal device. Creative is in a company drive, and freelancer usage rights are documented. We’ve already tested adding and removing admins, so we know the transfer path works.

Good answer

Most assets are under the business, and we can provide a list of logins and admins. A couple items are still tied to a personal email or a contractor, and we’ll clean that up during the process.

Red flag

We’ll send passwords after closing. The ad account is under our agency’s name, and we’re not sure if it can be transferred.

How Rejigg helps:Rejigg stores the transfer checklist and supporting proof in one secure place so both sides can verify access step by step.

Is supply dependable, or are you one supplier issue away from a margin reset?

Important

Supplier Stability

What buyers determine

Buyers are looking for predictable landed costs, real lead times, and quality control that prevents surprise defect spikes. Relying on one factory is common, but risk goes up if the relationship is informal or terms can change overnight. They also want to know whether you control anything sticky, like tooling or custom molds, that makes your supply chain harder to replace.

How to prepare

List suppliers by SKU with location, lead time, payment terms, and recent cost changes
Explain your landed cost method, including freight, duties, and prep, plus how you true up late bills
Document QC steps, defect rates, and who pays when issues happen
Write a real backup plan if your main supplier raises MOQs or slips lead times

Great answer

We can explain our landed cost method, and it includes freight, duties, and prep. Our main factory makes about 70% of units with 60-day lead times and 30/70 payment terms, and we track landed cost changes by SKU across the last eight POs. We run QC every production run with a defined defect threshold, and we have documentation on the two issues we’ve had and how costs were handled. We also have a second factory that has already completed two small runs, so backup supply is proven.

Good answer

We have stable suppliers and can share lead times and terms. QC and backup sourcing aren’t fully documented yet, but we can introduce the buyer and outline the relationship.

Red flag

Our supplier is great and will take care of us. We don’t calculate landed cost beyond the invoice, and we don’t have a backup.

How Rejigg helps:Rejigg’s data room keeps supplier lists, landed cost support, and QC evidence together so buyers and lenders can follow the story.

What would break if you stopped working tomorrow, and who are the ‘can’t lose’ people?

Important

Owner Dependence

What buyers determine

Buyers want to price in what it costs to run the brand without you and where the single points of failure sit. In ecommerce, that’s often ad decisions, reorder approvals, Amazon case work, and customer support escalation. If earnings look high because you or a family member quietly works 20–30 hours a week for free or cheap, most buyers will adjust price or ask for a longer transition.

How to prepare

Map weekly responsibilities by role and name the owner for each task
Write down the cadence: ad checks, inventory review, support reporting, and reorder triggers
List contractors, agencies, and family help with hours and pay
Create simple handoff notes for the top 3 founder-only processes

Great answer

If I stopped tomorrow, three areas would slow down first: reorder approvals, ad budget shifts when ad creative fatigues, and Amazon case management. Each has a named owner today. Our ops lead runs forecasting and POs on a weekly cadence, and our ads contractor executes against documented testing rules and budgets. Support is covered by two part-time reps with clear escalation rules, and we can show peak-week ticket volume so staffing stays realistic.

Good answer

I’m still involved in a few key areas like ads and inventory decisions, but contractors handle much of the execution. We’ll need to formalize the handoff and plan a transition period.

Red flag

Nothing would break. I only work a couple hours a week, and it’s all in my head anyway.

How Rejigg helps:Rejigg’s deal workspace helps you define transition duties and keep SOPs and training docs organized for the buyer.

What growth lever has already worked at a small scale, and what did it cost?

Good to have

Growth Proof

What buyers determine

Buyers pay more for growth when you can show one or two levers that already worked and didn’t blow up margin, returns, or stock levels. They also want to understand the real constraint because scaling an ecommerce brand usually requires more inventory cash, more creative volume, or both. A tight test with real numbers beats a long list of ideas.

How to prepare

List 3–5 growth plays and tag the constraint: cash, lead time, creative bandwidth, or compliance
Show one test that worked and the before/after impact on margin, CAC, or conversion
Separate promo-driven spikes from baseline demand
Tie the plan to inventory capacity and lead times

Great answer

We have two growth plays that are already validated. A bundle lifted contribution margin by 4 points and now shows up in 22% of Shopify orders without pushing returns up. A new Meta creative angle scaled for six weeks before fatigue, and we’ve documented the cadence and production cost to keep new ads coming. The constraint is inventory cash because lead times run 60+ days, and we’ve mapped the PO dollars required to scale.

Good answer

We have a few ideas we think will work, and we’ve tested some lightly. We haven’t tied them to inventory and cash needs in a detailed way yet.

Red flag

We have tons of growth opportunities. We just haven’t had time, but a buyer can definitely 10x it.

How Rejigg helps:Rejigg helps you talk directly with vetted buyers and track which growth thesis they underwrite in offers and follow-up questions.

Straight from buyer evaluations

“The brand was selling through Amazon, their own website, and starting to get into wholesale. Having revenue from multiple channels like that is hard to find, and it makes me feel much safer about the business long-term.”

Multiple Sales ChannelsBuyer impressed by a brand selling through multiple channels

“The main product listings were converting at 15 percent, returns were under 5 percent, and the ad spend was paying for itself three times over. Those are real numbers I can work with. Give me more inventory and more budget and this thing grows.”

Strong PerformanceBuyer analyzing a well-performing ecommerce brand

“What impressed me was the supplier setup. Two factories that can each make the product, costs documented for every item, and orders arriving in under 60 days. That kind of supply chain discipline is what separates a real brand from a side project.”

Reliable SuppliersBuyer reviewing a well-organized private label ecommerce operation

“They had trademarks registered, brand protection set up on Amazon, and design patents on their best sellers. When I see that level of protection, I know the brand is real and I can defend it long term.”

Brand ProtectionBuyer impressed by the brand protection at an ecommerce company

“The owner had already handed off advertising and customer service to a two-person team with clear instructions for everything. I'm not buying someone's daily grind here. I'm buying a business that runs on systems.”

Systems That RunBuyer seeing a self-running ecommerce operation

How buyers value this type of business

Where you land in that range depends on whether you sell through multiple channels or just one, how strong your brand protection is, and whether the business runs without you managing ads and orders every day.

3x–8x

annual profit

Depending on channels, brand strength, and how much runs without you

What drives a premium

Selling through more than one channel
Brands that sell on Amazon, their own website, and through wholesale are worth more because they're not dependent on any single platform.
A registered brand with trademark protection
Trademarks, design patents, and brand protection on Amazon show buyers the brand is protected and competitors can't just copy you.
Clear costs and profits for each product
When you can show exactly what it costs to get each product to the customer and what you make on it, buyers feel confident the profits are real.
Advertising run by your team, not just you
When someone else manages your ad campaigns with a clear process, buyers see a growth engine that works without the founder.

Common add-backs

Your salary above what you'd pay someone to run thingsProduct samples and prototypes for items you haven't launched yetPersonal software subscriptions bundled into the business accountOne-time inventory write-offs from products you discontinued

What the process looks like

5–8 months from listing to closemedian 201 days across closed deals

1
Listing
The day your business goes live on Rejigg.
2
First messageMedian: 4 days later
A buyer requests a conversation by sending a first pitch.
3
First callMedian: 7 days later
Your first completed call with a buyer to answer questions about your business.
4
Letter of intentMedian: 59 days later
A buyer submits an LOI and you choose to accept, decline, or negotiate.
5
Deal closeMedian: 89 days later
Assuming all is well in due diligence, you close the deal.

See the data behind this timeline in the 2026 Insight Report

Typical buyer types

Ecommerce brand operators looking to add complementary products to their portfolioExperienced ecommerce operators who'd rather buy a proven brand than start from scratchCompanies in related product categories looking to expand into yoursBuyers with marketing or operations experience who want a business with clear, proven profitability

Common questions about selling an Ecommerce business

What is an ecommerce business typically worth?

Most ecommerce businesses sell for a multiple of annual owner earnings, but the multiple moves a lot based on ad dependence, how concentrated revenue is in a few SKUs, and how much cash inventory soaks up. Brands with clean contribution margins, steady in-stock performance, and transferable accounts usually earn higher multiples. You can get a quick baseline estimate with Rejigg’s <a href="/valuation" style="color: #1d4d05; font-weight: 600;">free valuation calculator</a>.

Do I need a broker to sell my ecommerce brand?

No. You don’t need a broker to sell an ecommerce business, and paying 5–10% of your sale price rarely pencils out when the real work is packaging clean proof and running a disciplined process. Rejigg gives you vetted buyers, digital NDAs, direct messaging, a secure data room, and offer tracking. Sellers list free and stay in control. Start with the <a href="/owners/owners-guide/prepare-to-sell-your-business" style="color: #1d4d05; font-weight: 600;">preparation guide</a>.

How do buyers value inventory in an ecommerce acquisition?

Inventory is usually priced separately from the main purchase price and based on usable units you can actually sell. Buyers look at aging by SKU, sell-through, seasonality, and whether any stock is stranded, damaged, or obsolete. Core replenishment SKUs often price close to landed cost, while slow movers get discounted. A clean aging report, organized like a <a href="/owners/owners-guide/due-diligence-and-closing" style="color: #1d4d05; font-weight: 600;">due diligence checklist</a>, speeds up negotiations.

How long does it take to sell an ecommerce business?

A clean ecommerce sale often takes 2–4 months from “ready to list” to closing. It can run longer if inventory is messy or if ad accounts, trademarks, and domains are still tied to personal logins. Diligence takes time because buyers need to verify contribution margin, returns economics, and transfer steps. Rejigg keeps NDAs, document sharing, buyer Q&A, and offers in one place so you lose fewer weeks to back-and-forth. See the <a href="/owners/owners-guide/due-diligence-and-closing" style="color: #1d4d05; font-weight: 600;">due diligence and closing guide</a>.

Can a buyer use an SBA loan to buy an ecommerce business?

Sometimes. Ecommerce can be tougher for SBA lenders than service businesses because cash flow can swing with ads and inventory, and there usually isn’t much hard collateral. Buyers who do get SBA financing typically show clean books, stable earnings, and a clear plan for funding inventory and managing channel concentration. You can model payments early with the <a href="/sba-calculator" style="color: #1d4d05; font-weight: 600;">SBA loan calculator</a>.

What financial statements do I need to sell a Shopify or Amazon business?

Most buyers want a monthly profit and loss statement for at least 24 months, plus a balance sheet and a reconciliation that explains why dashboards don’t match cash. They will also ask for exports that support your story, like channel sales, ad spend, refunds, fees, and inventory purchases. If you use QuickBooks, Rejigg’s QuickBooks integration can pull financials and help build a clean data room without spreadsheet chaos.

What are common add-backs for an ecommerce seller?

Common add-backs include one-time expenses that won’t repeat after the sale and owner-specific costs that aren’t required to run the brand. In ecommerce, that often includes personal travel, one-off photography, a single site rebuild, non-recurring legal work, and owner pay above a reasonable replacement cost. Add-backs usually hold up when you can show the invoice and explain why it won’t happen again. Store the backup in your Rejigg data room so diligence stays factual.

How do earnouts work for ecommerce deals?

An earnout means part of the price gets paid later if the business hits specific targets. In ecommerce, buyers propose earnouts when they worry about ad volatility, platform risk, or a hero SKU cooling off. If you consider one, keep the metric simple and tied to how you run the business, like contribution margin dollars with a clear calculation. Rejigg’s offer comparison dashboard lets you review earnouts side by side with cash at close and timing.

What is working capital in an ecommerce acquisition?

Working capital is the money the business needs to operate day to day, like inventory on hand, bills you owe suppliers, and pending refunds. In ecommerce, buyers think about whether the business has enough cash to place POs, keep ads running, and handle returns without stalling. This gets negotiated because “normal” inventory levels vary a lot by category and season. The <a href="/owners/owners-guide/negotiate-a-deal" style="color: #1d4d05; font-weight: 600;">negotiation guide</a> walks through how to set a clear position.

Should I sell my ecommerce business with inventory included?

Most deals separate inventory from the purchase price and pay for it based on counts near closing. That’s usually fair because inventory swings by season and by how aggressive you are on ads. A buyer doesn’t want to overpay for slow movers, and a seller doesn’t want to give away healthy stock. The clean approach is agreeing on the valuation rules, doing a count, and then trueing up. Rejigg keeps the methodology and reports in one diligence workspace.

How do I transfer a Shopify store when I sell my brand?

A Shopify transfer is usually smooth when the store, domain, and key apps are owned by the business and billed to a business card. The snags are often theme licenses, app contracts, and admin permissions that were set up under a personal email years ago. Buyers will also ask about email and SMS tools if they drive meaningful revenue. A written asset map and a transfer checklist reduce last-minute surprises. Rejigg can host that checklist in a secure data room and release access in stages after NDAs.

What Amazon assets need to transfer in an acquisition?

At a minimum, the buyer needs control of the selling account, admin access to advertising, and Brand Registry tied to the correct trademark owner. Two-factor authentication control matters more than people expect, since it can block a transfer even when logins look fine. Buyers also ask for account health history and any past warnings or suppressions because those issues can repeat. Rejigg’s data room is a good place to store the ownership map, screenshots, and a step-by-step transfer plan.

How do buyers check if ecommerce revenue is real?

Most buyers reconcile platform dashboards to payouts and bank deposits, then rebuild net sales after refunds, discounts, and platform fees. They also look for timing quirks, like refunds posting in a different month than the original sale or reimbursements arriving irregularly. From the diligence calls we see on Rejigg, sellers who share a simple monthly reconciliation early move faster and avoid late price cuts. Rejigg lets you share exports securely and track questions in one place.

What legal documents matter when selling an ecommerce brand?

Buyers typically ask for trademark filings, supplier contracts, contractor agreements, and any agency contracts that affect ad account ownership or creative rights. If you sell regulated products, they will also want product liability coverage and any required testing or certifications. Domain ownership and rights to design files, molds, or packaging artwork can matter, too. A secure data room speeds this up because you avoid email attachments and version confusion. Use the <a href="/owners/owners-guide/due-diligence-and-closing" style="color: #1d4d05; font-weight: 600;">due diligence and closing guide</a> as your checklist.

How long should the seller stay on after selling an ecommerce business?

Many ecommerce transitions land in the 4–12 week range, but it depends on what you personally do today. If you handle reorder calls, manage ad swings, or run Amazon case work, buyers may ask for more time or structured training. A good plan spells out weekly routines, key contacts, and the metrics you watch to catch problems early. Rejigg keeps the transition plan and training docs organized in one deal workspace. See <a href="/owners/owners-guide/transitioning-after-the-sale" style="color: #1d4d05; font-weight: 600;">transitioning after the sale</a>.

What happens to my email and SMS list when I sell my ecommerce brand?

Email and SMS lists typically transfer with the business, but buyers will confirm consent, sender reputation, and that the accounts are owned by the company. They also look at how much revenue email and SMS produce without nonstop discounts, since that shows true repeat demand. Ownership and access matter as much as list size, especially when tools were set up under a founder’s login. Rejigg lets you share high-level metrics first, then grant deeper access after NDAs.

How do non-competes work when selling an ecommerce business?

A non-compete is an agreement that you won’t launch a directly competing brand for a period after the sale. Buyers ask for this in ecommerce because customer data, suppliers, and ad learnings can be reused quickly. The right scope and length depend on the category and how broad your product line is, so it’s worth pushing for language that matches what you actually sell. Track non-compete terms alongside price and earnouts using Rejigg’s offer tools in <a href="/owners/owners-guide/negotiate-a-deal" style="color: #1d4d05; font-weight: 600;">negotiate a deal</a>.

Should I accept seller financing when selling an ecommerce brand?

Seller financing means you get part of the price over time, usually with interest, instead of all at closing. In ecommerce, it often comes up when buyers want to preserve cash for inventory buys or they want protection from ad volatility. It can expand your buyer pool, but you take on credit risk, and the brand can change quickly if the buyer runs it poorly. Rejigg’s deal tracking helps you compare offers with and without a seller note, including schedule, interest, and default terms.

What’s the safest way to share Amazon and Shopify data during due diligence?

Staged disclosure is usually the safest approach. Share summaries first, then deeper exports only after the buyer is vetted and has signed an NDA. Avoid emailing raw files, and avoid granting full admin access early, since that can create real risk on Amazon and Shopify. Rejigg supports this by pre-vetting buyers, collecting NDAs digitally, and giving you a secure data room with permission controls. Start from <a href="/owners/owners-guide/find-your-dream-buyer" style="color: #1d4d05; font-weight: 600;">finding buyers</a> and keep sensitive materials gated.

How do I sell my ecommerce business?

What is my ecommerce business worth?

Most ecommerce businesses sell for 3 to 8 times their annual profit. Where you land depends on how many channels you sell through, how strong your brand protection is, how reliable your suppliers are, and whether the business runs without you. Try <a href="/" style="color: #1d4d05; font-weight: 600;">Rejigg</a>'s <a href="/valuation" style="color: #1d4d05; font-weight: 600;">free valuation calculator</a> for a starting estimate.

How long does it take to sell an ecommerce business?

Do I need a broker to sell my ecommerce business?

What do buyers look for in an ecommerce business?

How do Amazon account transfers work when selling an ecommerce business?

You and the buyer coordinate a direct transfer through Amazon's process, including your seller account, brand registry, and ad accounts. Having your trademarks properly registered makes this smoother. Plan for two to four weeks of overlap where both of you have access. <a href="/owners/schedule-consultation-call" style="color: #1d4d05; font-weight: 600;">Talk to Rejigg</a> about transfer logistics.

Does it hurt my valuation if most of my sales come from Amazon?

How should I handle inventory when selling my ecommerce business?

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