Selling a FinTech Business

In FinTech deals, buyers push on the plumbing first: how money moves, what permissions you rely on, and which partners can pause the program. These are the week-one questions that decide whether your revenue is “real” and transferable.

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What buyers ask and how to be ready

Each topic below comes from real buyer-seller conversations. Here's what they ask, what they're really evaluating, and how to prepare.

Flow of Funds

“Show me the money flow.” Where do you sit in the flow of funds, and what do you actually touch?

Buyers are pinning down what you are in practice: pure software, program manager, merchant of record, or something closer to a regulated operator. Touching custody, authorizations, payouts, limits, or pricing changes the compliance perimeter, who carries losses, and which buyers can own you.

How to prepare

  • Draw a one-page money-flow diagram from user action through settlement, showing who holds funds at each step
  • Create a decision map for approvals/declines, pricing/limits, and adverse action notices
  • Tie each box to contract sections and to real reports (processor statements, sponsor reports, bank statements)

Great Answer

Here’s the one-page flow. The customer authorizes, the processor routes, and the sponsor bank settles. We never take custody; funds stay at the sponsor/FBO level. We initiate debits and set limits, and the sponsor is issuer/lender of record, with final approval in two exception paths. Our fee is netted at settlement, and it reconciles from processor reports to the rev-share schedule in the sponsor agreement.

Okay

We can explain the flow and where our fee comes out, but we still need to tie it to a diagram and contract references.

Gives Pause

We don’t touch funds. Partners handle that. Our revenue is volume times take rate.

How Rejigg helps: Rejigg helps you package a buyer-ready money-flow map so buyers can underwrite your role before the first diligence call. Learn more in the guide

Licensing Scope

Which licenses and registrations do you rely on today, and whose name are they in?

Buyers are checking whether your product is operating inside the right permissions and whether those permissions transfer after closing. If coverage sits with a sponsor bank or regulated partner, the buyer is pricing consent risk, re-approval timelines, and the chance the program gets re-papered or repriced.

How to prepare

  • List each license/registration in use, the legal entity it sits in, and what states/products it covers (and excludes)
  • Document who the regulated party is by product line (issuer/lender of record, money transmitter, BD (Broker-Dealer)/RIA (Registered Investment Adviser), etc.)
  • Note which compliance obligations are delegated by contract and which you retain

Great Answer

Our issuance and settlement run under our sponsor bank program; we do not hold MTLs. For the card program, the sponsor is the regulated party, and we own onboarding, monitoring operations, and support under the program agreement. We maintain a state-by-state coverage matrix, and excluded use cases are blocked in-product. We can show the control logic and the sponsor’s written approvals for the current program scope.

Okay

We rely on the sponsor and partners for coverage and can explain the basics, but we still need a clean coverage matrix and exclusions.

Gives Pause

We’re covered because our partner is regulated. I don’t know what happens on a change of ownership.

How Rejigg helps: Rejigg’s guided listing prompts force a clear permissions summary so licensing gaps don’t surface in legal review. Learn more in the guide

Partner Rails

Who is your sponsor, processor, or issuing bank, and what are the exit ramps?

Buyers are underwriting shutdown and single-rail risk. They look at termination rights, notice periods, volume minimums, pricing step-ups, change-of-control consent, and whether a migration plan is real given re-consents, re-underwriting, and integration work.

How to prepare

  • Map critical dependencies (sponsor, processor, issuer, KYC, bureau, aggregator, custody, core) and rank what breaks in 30 days
  • Summarize termination rights, notice periods, monitoring triggers, minimums, and change-of-control clauses for each key partner
  • Write a migration plan for each critical rail with timeline, cost, and re-onboarding requirements

Great Answer

Our sponsor is X, and our processor is Y. The agreements allow termination for cause with 90 days’ notice and convenience termination with 180 days’ notice, and monitoring triggers reference chargeback and return thresholds. We’ve scoped a processor migration before: 4–6 months and about $450k across engineering and compliance, with customer re-consent and reporting changes as the main lift. We also have two alternate processors under contract, and we can show current integration status and remaining gaps.

Okay

We know the key rails and general termination terms, and we think we can migrate in a few months, but we haven’t scoped cost and re-boarding steps.

Gives Pause

We’ve never had issues with our sponsor or processor. If needed, we’d just switch.

How Rejigg helps: Rejigg’s built-in data room lets you share partner contracts after an NDA and track rail risks buyers flag during diligence. Learn more in the guide

Compliance Ownership

Who owns compliance day-to-day: KYC/AML, monitoring, marketing approvals, exceptions, and reporting?

Buyers look for gaps between your team, the sponsor, and vendors because gaps turn into partner escalations, exam findings, and program pauses. They also want to see whether the work is repeatable with documented owners, volumes, and controls, or dependent on one person.

How to prepare

  • Assign owners to each workflow step: onboarding rules, screening, alerts, SAR/STR support, adverse action, complaints, partner reporting
  • Document exception handling and manual review triggers, including staffing levels and alert volumes
  • Collect oversight evidence: review cadence, audit logs, partner requests, and post-incident changes

Great Answer

Here’s the operating model. Our vendor runs screening, our ops team reviews all alerts above thresholds, and we escalate to the sponsor’s BSA officer for final disposition. Marketing goes through a weekly review with written approvals, plus sponsor sign-off on regulated pages. We average 1,200 alerts per month with a 6% manual-review rate, staffed by 2 FTE, with a documented playbook and QA checks.

Okay

We have policies and a compliance vendor, and we can describe the process, but exception handling and sign-offs aren’t documented cleanly.

Gives Pause

Our vendor handles compliance. I don’t know the day-to-day details.

How Rejigg helps: Rejigg helps you present compliance owners, workflows, and evidence in one place so buyers can diligence without endless follow-ups. Learn more in the guide

Unit Economics

Unit economics in FinTech live below the P&L. What’s your take rate, variable cost stack, and contribution margin by product and cohort?

Buyers want to know whether the business still works if pricing changes, volumes shift, or cohorts get riskier. They underwrite net economics after sponsor/processor rev-share, scheme fees, incentives, support, disputes, and, for lending, losses and cost of funds.

How to prepare

  • Split revenue into kept vs. pass-through and reconcile to partner reports and bank activity
  • Show take rate and variable costs (network fees, rev-share, data, rewards, support) by product line
  • Include weak months and explain what changed when margins moved

Great Answer

On payments, our blended take rate is 62 bps. Variable costs are 24 bps in network/scheme fees, 18 bps in processor plus sponsor rev-share, and 6 bps in fraud tooling and disputes, so contribution margin is about 14 bps before fixed compliance and G&A. We can show the math by cohort and channel, reconciled to processor reports and sponsor remits. Our worst month compressed by 5 bps after a chargeback spike; we tightened risk rules and merchant monitoring, and margins normalized within two cycles.

Okay

We know take rate and main cost drivers, but we haven’t rebuilt contribution margin by cohort with clean reconciliations.

Gives Pause

Margins are high because software is cheap. We don’t track contribution margin separately from the P&L.

How Rejigg helps: Rejigg helps you reconcile kept versus pass-through revenue and share unit economics with buyers without spreadsheet sprawl. Learn more in the guide

Loss Exposure

What are your loss drivers (fraud, chargebacks, disputes, ACH returns, credit losses), and who pays?

Buyers are figuring out whether they are buying a software business with limited exposure or an operation that carries loss and tail liability. They also look at monitoring thresholds, reserve mechanics, and whether controls prevent spikes rather than reacting after the fact.

How to prepare

  • Report monthly chargebacks, disputes, win rate, fraud loss rate, and ACH return rates as a percent of volume
  • Document liability allocation in partner contracts, including triggers and caps
  • Summarize reserves: balances, calculation method, control rights, and expected release timing

Great Answer

Our chargebacks average 0.38% of transactions, and ACH returns average 0.52% of debits, both below processor monitoring thresholds, and we can show monthly trends. Losses are primarily merchant-funded through rolling reserves plus our contractual indemnity cap; the sponsor covers network-level disputes only in defined scenarios. We currently have a $320k rolling reserve held by the processor, with a 180-day release schedule, documented in the reserve addendum.

Okay

We track disputes and losses and can share trends, but we haven’t tied them tightly to contract liability and reserve release mechanics.

Gives Pause

Losses aren’t an issue. The processor handles chargebacks and fraud.

How Rejigg helps: Rejigg keeps loss metrics, reserve schedules, and contract excerpts organized so you can answer buyer diligence quickly and consistently. Learn more in the guide

Data Rights

What data do you use, what rights do you have, and what breaks if terms change?

Buyers are testing whether your models and product outcomes depend on data you can keep using after the sale. If contracts restrict storage, derived use, or portability, the buyer may inherit a product that cannot legally operate the same way or cannot move providers without a rebuild.

How to prepare

  • Inventory data sources (bureau, aggregator, payroll, processor feeds) and summarize usage rights in plain English
  • Document retention/deletion practices and customer consent flows, including versioning
  • Clarify model ownership and inputs, and flag where provider changes would force retraining or reduce performance

Great Answer

We use bureau X, aggregator Y, and sponsor reporting feeds. The contracts allow storage for servicing and risk, and derived analytics are allowed as long as we avoid re-identification and resale. Consent is captured in-product with a versioned terms log, and we can show screen flows and timestamps. Our fraud model is proprietary and can retrain on first-party event data if aggregator terms tighten, though we estimate an 8–10% performance drop until we switch providers.

Okay

We know the main data sources and assume we can use them, but we need a clearer summary of restrictions and portability risks.

Gives Pause

We own the data because it’s our customers. I’m not sure what the contracts allow for storage or derived use.

How Rejigg helps: Rejigg lets you share data-provider contracts and consent artifacts after an NDA and keep buyer questions tied to the exact documents. Learn more in the guide

Security Controls

How do you run security and incident response in a way a sponsor bank or enterprise partner will accept?

Buyers want proof you can pass bank and enterprise security reviews and handle an incident without confusion. In FinTech, access controls and money-movement guardrails matter as much as traditional cybersecurity because mistakes can trigger losses, partner action, or regulatory scrutiny.

How to prepare

  • Document access controls: least privilege, production keys, deploy rights, and logging for sensitive actions
  • Prepare a short incident history with timelines, impact, notifications, and what changed afterward
  • Compile security review evidence: completed questionnaires, pen test summaries, monitoring, and any approved exceptions

Great Answer

We run least-privilege access with audited production changes. Sensitive actions like payout edits, bank-account updates, and limit changes require dual approval and are centrally logged. We had one vendor-related incident 14 months ago with no fund loss, and we can share the timeline, partner notifications, and the controls added afterward, including secrets rotation and stronger webhook validation. We’ve completed two sponsor-bank security reviews and can share the latest questionnaire results and open exceptions.

Okay

We have standard security practices and can complete questionnaires, but we haven’t packaged incident response and control evidence for a buyer.

Gives Pause

We haven’t had issues, so we don’t have an incident response plan. Our cloud provider handles security.

How Rejigg helps: Rejigg centralizes policies, reviews, and incident summaries so security diligence doesn’t stall on document back-and-forth. Learn more in the guide

Owner Dependence

Who owns sponsor and processor relationships, and what happens if that person leaves?

Buyers care about continuity with sponsors, processors, and data providers because those relationships often control pricing, approvals, and escalations. They look for clear ownership, documented history, and access controls so renewals, audits, and monitoring events do not depend on the founder’s inbox.

How to prepare

  • Assign an owner and backup for each partner and set a cadence for QBRs (Quarterly Business Reviews), ops calls, and escalations
  • Document partner history: approvals, monitoring events, pricing resets, and key sensitivities
  • Move key credentials to company-managed accounts and document approval guardrails

Great Answer

Our Head of Risk owns the sponsor relationship, I’m the backup, and our Ops lead owns the processor relationship. We run monthly QBRs with a shared issue log, and we can show the last four QBR decks and action items. Access is on company-managed accounts with role-based permissions, and we have a written handoff plan for partner portals and escalation paths.

Okay

I’m still the main point of contact, but our ops lead is involved, and we can introduce them. We’re documenting renewals and escalation paths now.

Gives Pause

All partner relationships run through me. It’s faster that way.

How Rejigg helps: Rejigg’s process guidance helps you plan partner handoffs and document ownership so the program stays stable through transition. Learn more in the guide

Distribution Engine

Where do customers come from: direct sales, embedded distribution, marketplaces, or referrals?

Buyers want repeatable growth and predictable friction. In FinTech, channels can be gated by sponsor marketing approvals, app store rules, partner volume targets, and ad-platform policies, and each channel carries different security reviews, legal cycles, and compliance sign-offs.

How to prepare

  • Break down pipeline and revenue by channel and show CAC and payback where you can measure it
  • Document channel approvals and constraints, including sponsor marketing review and compliance checks
  • Explain partner-channel economics: rev-share, exclusivity, roadmap constraints, and churn reasons by channel

Great Answer

58% of ARR comes from direct outbound to controllers and heads of risk at mid-market platforms; the average sales cycle is 74 days, and we can share stage-by-stage conversion. 32% is embedded through two ISV partners on a 20% rev-share with no exclusivity, and both require quarterly compliance review of messaging and regulated product changes. We track churn by channel; partner churn is mostly program pauses, while direct churn is pricing pressure and internal build decisions.

Okay

We have a few channels that work, but channel-level metrics and approval steps aren’t documented cleanly.

Gives Pause

Growth is mostly word-of-mouth and a few partners. We expect it to keep working.

How Rejigg helps: Rejigg connects you with buyers who understand sponsor and channel constraints, and it helps you compare offers when buyers value channels differently. Learn more in the guide

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Questions FinTech Owners Ask Us

FinTech valuations usually start with EBITDA (or SDE for smaller owner-run businesses), and, for SaaS-like models, ARR. What moves the multiple is “rails and permissions” risk: sponsor and processor dependence, change-of-control consent, who holds loss exposure (chargebacks, ACH returns, credit losses), and whether your data rights and consents survive a sale. Clean unit economics plus transferable permissions usually mean a higher price and fewer holdbacks. Use Rejigg’s free valuation calculator to get a range, then pressure-test it against your partner contracts and loss profile.

No. A broker can help run outreach, but FinTech deals often hinge on diligence packaging: partner contracts, flow of funds, compliance ownership, reserves, and loss history. You also want buyers who already understand sponsor-bank programs and processor monitoring since mismatched buyers burn time and trigger unnecessary risk questions. Rejigg helps you run a direct process with pre-vetted buyers, digital NDAs, a built-in data room, and a deal dashboard to track offers. Start with the preparation guide and list once your rails story is clear.

Many FinTech sales close in about 3–6 months, but partner approvals can add weeks or months. Sponsor banks, processors, and some data providers often require change-of-control consent, buyer re-underwriting, and new control-person checks, and those timelines rarely match your lawyer’s timeline. Sellers move fastest when they start with a contract inventory, a flow-of-funds diagram tied to the contracts, and a list of who must approve what. Rejigg keeps diligence in a secure data room and tracks questions and milestones so the process stays on schedule. See the due diligence checklist.

Sometimes, but many FinTechs are hard for SBA lenders to underwrite because revenue can depend on sponsor permissions, non-assignable partner contracts, and loss volatility. Most SBA lenders want stable cash flow, clean books, and a business that can keep operating even if a third party changes pricing or requires re-approval. If your FinTech looks more like software plus services with contracted revenue and limited flow-of-funds exposure, SBA can be workable. Use Rejigg’s SBA loan calculator to model payments, then confirm your sponsor and processor will accept an SBA-backed change of control.

Buyers usually start with sponsor, processor, issuer, and key vendor agreements, including termination and change-of-control clauses. They also ask for a flow-of-funds diagram tied to those contracts, KYC/AML and complaint-handling ownership, dispute/chargeback and fraud metrics, reserve schedules, data-provider contracts and usage rights, plus security evidence like questionnaires and incident summaries. The point is to see what can pause the program, reprice you, or create tail liability after closing. Rejigg’s built-in data room is designed for this structure, and you can grant access only after an NDA, with granular permissions.

Change-of-control clauses often drive the deal, even when the financials look great. Sponsors and processors may require prior written consent, buyer re-underwriting, or even full re-onboarding; data providers may force re-contracting; enterprise customers may require vendor re-onboarding. Counterparties can also use the moment to renegotiate pricing, reserves, or monitoring thresholds. Map these clauses early and build them into the LOI and closing timeline, including who owns outreach and what “approval” means in writing. Rejigg helps you track required consents and keep approvals and documents organized in one workspace. More detail: deal negotiation guide.

Working capital can be harder in FinTech because cash timing is shaped by settlement delays, rolling reserves, chargeback windows, and partner-held balances. Buyers often set a working-capital peg so the business has enough day-to-day liquidity at close, then they verify which cash is truly unrestricted versus reserved or prefunded. If you have rolling reserves or prefunding requirements, model them explicitly and tie them to the purchase agreement so there are no surprises at closing. Rejigg helps you compare offers on working-capital terms side-by-side and store reserve statements for quick reconciliation.

Earnouts are common when results depend on partner approvals, volume volatility, or a growth story that is still proving out. In FinTech, the main risk is control: a sponsor reprices, a processor tightens thresholds, or the buyer changes risk settings, and performance drops. If you take an earnout, align metrics to how you actually earn money, such as net revenue after chargebacks and returns, or contribution margin. It’s also worth defining control rights, reporting cadence, and auditability. Rejigg’s offer comparison dashboard helps you compare earnout definitions and control provisions across buyers.

Buyers usually accept that compliance is imperfect, but they need a clear operating model. They want to know who the regulated party is, where you sit in the flow of funds, and who makes daily decisions on onboarding, monitoring, marketing approvals, complaints, and reporting. When that ownership is unclear across you, a sponsor, and vendors, buyers assume worst-case risk and discount the deal. Strong sellers show workflow ownership, oversight evidence, and what changed after any incidents or partner findings. Rejigg gives you a structured place to present this narrative with supporting artifacts.

FinTech diligence tends to revolve around permissions and rails, while SaaS diligence leans on retention, CAC, and product velocity. Buyers will dig into flow of funds, sponsor and processor dependence, loss allocation for disputes, fraud, returns, and credit, plus data rights and security controls that a bank partner will sign off on. Two products can look identical in a demo but carry very different shutdown and liability risk behind the scenes, and pricing follows that. Rejigg is built for this style of diligence with vetted buyers, NDA-gated access, and a data room that fits rails, risk metrics, and contracts alongside financials.

Confidentiality is harder in FinTech because naming a sponsor, processor, or data provider can create partner risk, and sharing fraud or dispute metrics without context can trigger the wrong conclusions. Most sellers use staged disclosure: a high-level rails stack first, then counterparties and contracts only after an NDA and only with serious buyers. It also helps to control who can download and how long documents stay available. Rejigg supports staged disclosure with pre-vetted buyers, digital NDAs, and document-level permissions in the built-in data room.

Taxes depend on your entity type (C-corp vs. LLC), deal structure (asset vs. stock sale), and how the purchase price is allocated across IP, customer contracts, goodwill, non-compete, and earnouts. Many FinTech founders prefer stock sales for capital gains treatment and to reduce re-contracting friction, while buyers often push for asset deals to limit unknown liabilities tied to compliance, disputes, and partner claims. You’ll want tax counsel early, and it’s worth modeling net proceeds across a few structures before signing an LOI. Rejigg’s offer tracking helps you compare not only price, but structure and contingencies that change after-tax outcomes.

Transition often runs 3–12 months and can be longer when sponsor and processor relationships or compliance routines are founder-led. Buyers usually want overlap for partner introductions, monitoring cadence, and operational knowledge around reconciliation, disputes, returns, and exception handling. Transition goes more smoothly when owners are named for each partner, approval guardrails are documented, and required reporting is calendared. Rejigg’s process guidance helps you plan the handoff and keep a record of what transferred and when. See transition planning guide.

It depends on what creates durable value in your setup. Some FinTechs have a regulated entity with licenses, exams, and a compliance history that a buyer wants to own. Many others rely mainly on sponsor approvals, partner contracts, integrations, and operating playbooks, so the “value” sits outside the entity. Buyers will weigh which perimeter reduces consent friction and preserves permissions, and they may discount a regulated entity that carries legacy liabilities. Rejigg helps you define the deal perimeter clearly so buyers can evaluate fit early and avoid surprises after the LOI.

Late-stage failures usually come from rails and permission surprises: non-assignable partner contracts, change-of-control consent that was assumed, a gap in compliance ownership, data rights that don’t transfer, or undisclosed reserve and dispute exposure. Prevent this by sharing the hard facts early: flow-of-funds diagram, partner dependency map, key clauses, loss metrics, reserve schedules, and security evidence. Buyers can still negotiate, but they negotiate faster when the risk picture is clear. Rejigg keeps diligence materials centralized and supports staged disclosure with vetted buyers. Use the due diligence checklist as your baseline.

Buyers want books they can reconcile to the rails. That means clearly separating pass-through versus kept revenue, showing where reserves sit, and explaining settlement timing so cash patterns make sense. Clean up owner add-backs, separate one-time legal and compliance costs, and reconcile processor remits and sponsor reports to the P&L. Most diligence delays happen when you cannot trace a single transaction from customer action to settlement to revenue recognition. Rejigg can import financials via QuickBooks and store reconciliations in the data room so you don’t rebuild the same analysis for every buyer.

You typically have three paths: choose a buyer your partners will approve, restructure the deal to reduce control-person risk (for example, a phased change of control or longer transition), or plan a rail migration before or after closing. Each option affects price, timeline, and certainty, and the right answer varies by sponsor policy and your program’s performance metrics. Before you sign an LOI, confirm approval requirements and expected timelines, and make partner consent an explicit closing condition. Rejigg helps you run parallel buyer conversations and compare certainty, including partner-approval risk, alongside headline valuation.

Fit comes down to whether the buyer’s permissions and operating model match your rails reality. A strategic with existing sponsorship and compliance operations may pay more for integrations and program know-how. A financial buyer often prefers SaaS-like revenue with minimal custody and loss exposure. Another FinTech may value distribution, data rights, or your sponsor relationship. You’ll narrow the list faster by being explicit about flow of funds, partner dependencies, and loss allocation early in the process. Rejigg connects you with pre-vetted buyers and keeps the listing narrative consistent so mismatched buyers drop out sooner. See finding buyers guide.