Selling an HVAC Services Business

Based on hundreds of real buyer-seller diligence conversations we’ve helped happen on Rejigg. These are the HVAC-specific topics that move price and decide if a deal feels safe to a buyer.

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What buyers ask and how to be ready

Each topic below comes from real buyer-seller conversations. Here's what they ask, what they're really evaluating, and how to prepare.

License Coverage

Can the business legally operate and pull permits without you?

Buyers are underwriting day-one legality and downtime risk. If the contractor license and permit pulling sit with the owner, installs can stall while a new qualifier gets approved, permits get delayed, and inspections get missed. They also want to confirm your licensing matches the work you sell (service, changeouts, light commercial) in every city and county you operate in.

How to prepare

  • Map required licenses by trade and jurisdiction, and list who currently holds each one
  • Write down your permit workflow, including who pulls permits and who meets inspectors
  • Create a qualifier continuity plan with a named internal candidate or an external hire timeline
  • List subcontracted scopes (electrical, plumbing, crane) and the key terms you rely on

Great Answer

We operate in three counties. The contractor license is held by our service manager, and permits are pulled by our office admin under his license. If he left, our lead installer is eligible to qualify in about 90 days based on state requirements, and I’m willing to stay on as qualifier during that window so installs don’t pause.

Okay

I currently hold the license, but we’ve identified a lead tech who’s on track to qualify, and we know the state timeline. I’m open to staying on short-term so permitting stays uninterrupted.

Gives Pause

I’m the qualifier and I handle permits. We’ll figure out the licensing part after the sale.

How Rejigg helps: Rejigg’s built-in data room lets you share license documents, permit examples, and your qualifier plan in one place, with controlled access. Learn more in the guide

Clean Financials

Can you show clean financials and job-level margin that match how the shop actually runs?

Even in HVAC, where operations matter a lot, deals still fall apart when the numbers don’t tie out. Buyers want to see repeatable profit and whether replacement margins hold up after you include callbacks, warranty labor, and discounting. If an SBA lender is in the deal, messy books become a timeline problem because the bank will ask for backups until it reconciles.

How to prepare

  • Reconcile your profit and loss statements to tax returns, and note any differences
  • Split revenue and gross margin the way you actually manage the shop (service, replacement, commercial)
  • Track owner add-backs with receipts and a one-line reason for each
  • Code callback and warranty labor to job numbers so replacement margins are credible

Great Answer

Our books split revenue into residential service, residential replacement, and commercial service and maintenance. Replacement runs at 42% gross margin before callbacks and about 38% after warranty labor, which we code back to job numbers. Here are the last two years of profit and loss statements tied to the tax returns, plus a short add-back schedule with documentation.

Okay

We have accurate profit and loss statements and can break out service versus replacement revenue. We’re still tightening up job costing and callback coding, but we can show the trend and explain what’s included.

Gives Pause

Everything runs through one income line and I don’t really track margins by service line. My accountant can explain it if needed.

How Rejigg helps: Rejigg’s QuickBooks integration speeds up data collection, and the secure data room keeps lender-ready documents organized without email chains. Learn more in the guide

Membership Quality

Is your membership base real, active, and actually getting serviced on schedule?

Buyers treat memberships as proof you own the installed base and can smooth out shoulder seasons. A big count does not help if customers are lapsed, overdue, or signed up on a promo that never renews. They also want to see that you can deliver the visits without wrecking peak-season capacity or pushing members out six weeks.

How to prepare

  • Define ’active’ as paid and in-force today, then report active vs lapsed over the last 12 months
  • Show visit completion by customer: last service date, next scheduled date, and percent receiving both annual visits
  • Break down monthly pay vs annual pay, plus member average ticket vs non-member
  • Track how many replacements came from member households over the last 6–12 months

Great Answer

We have 1,420 active memberships today, and 86% received both visits in the last 12 months. Renewal runs at 79% annually, and the top cancellation reason is moving out of area. Member households average $612 per service visit versus $410 for non-members, and 48% of our replacements last year came from member homes.

Okay

We know our active count, and we can show renewals. We’re still improving visit completion tracking, but we can pull last service dates and see who is overdue.

Gives Pause

We have a big club list in the software. I’m not sure who’s actually active or current on visits.

How Rejigg helps: Rejigg lets you upload membership reports and service-completion snapshots so buyers can validate the base without endless follow-ups. Learn more in the guide

Install Quality

Are callbacks and warranty work quietly eating your install margins?

Callback rate is a quick HVAC truth test because it shows install quality, training, supervision, and documentation. Buyers want to understand whether today’s margins are stable or whether they are paying for problems that show up as free labor later. They also listen for whether you track root causes and fix them, instead of just absorbing the cost.

How to prepare

  • Pull 6–12 months of callbacks and warranty tickets, and categorize them by cause
  • Tie callbacks to job numbers and, if possible, to crews or lead installers
  • Document process controls like startup sheets, install checklists, and supervisor inspections
  • Explain how manufacturer warranty reimbursements work and how often you actually collect them

Great Answer

Over the last 12 months, our callback rate within 30 days was 3.2% on replacements. The top causes were drain issues and airflow, so we added a startup checklist and a supervisor check on duct transitions for changeouts. Here’s the callback log by job number, plus the warranty labor we coded so you can see the margin impact.

Okay

We track callbacks, and we know the main causes. We don’t have perfect coding by crew yet, but we can show the log and the trend is improving.

Gives Pause

We don’t really track callbacks. It’s part of the business and our guys handle it when it comes up.

How Rejigg helps: Rejigg’s data room keeps your callback log, warranty summaries, and install quality process docs together for buyer diligence. Learn more in the guide

Owner Dependence

Who owns replacement sales and daily operations when you’re not the traffic cop?

Buyers are testing whether the business runs on roles or on you personally. They want to see who owns replacement quoting, financing setup, dispatch decisions, customer saves, and install quality control. If the owner is the only closer or the only person who can keep the schedule from blowing up, the buyer assumes the handoff will be shaky and prices that risk in.

How to prepare

  • Write down the day-to-day operating roles and assign each one to a named person
  • Document the service-to-replacement handoff, including who presents options and handles financing
  • Create a 90-day transition plan with specific responsibilities and a meeting cadence
  • Identify single points of failure (one dispatcher, one lead installer) and write a backup plan

Great Answer

I don’t run dispatch day-to-day. Our office manager runs the board and our lead CSR (Customer Service Representative) owns call handling scripts and booking. Replacement is handled by two comfort advisors who quote standardized options in the field and run financing through our portal. I’ll stay on for 60 days post-close for vendor introductions, license continuity if needed, and weekly install quality reviews.

Okay

I’m still involved in replacement on bigger jobs, but we have a comfort advisor taking more of that load and dispatch is handled by the office. I can commit to a structured transition period.

Gives Pause

I do the quoting, I manage dispatch, and I jump in wherever needed. The team will adjust once I’m gone.

How Rejigg helps: Rejigg’s direct messaging and scheduling make it easy to run transition discussions with buyers and document a 30/60/90-day handoff plan. Learn more in the guide

Demand Engine

Is your lead flow dependent on one channel you don’t control?

Buyers are looking for lead volatility and margin risk. If most booked calls come from one paid source, a home warranty program, or a single relationship, a buyer assumes the calendar can fall apart or margins can get squeezed fast. They also want proof your phones are answered and booked well, since that turns average leads into real revenue.

How to prepare

  • Pull 12–24 months of leads by source, including booked jobs and average ticket by source
  • Show peak season and shoulder season separately so the pattern is clear
  • Document call answering coverage and your booking process for nights and weekends
  • Explain partner channels (home warranty, builders, property managers) and typical margins

Great Answer

Over the last 12 months, booked calls were 34% memberships and existing customers, 28% Google Business Profile and referrals, 22% paid search, and 16% property managers. No single channel is over a third. Here’s call tracking by source with booked rate and average ticket, plus how we staff phones after-hours so we don’t leak calls during heat waves.

Okay

We know our biggest channels, and we can show call tracking for the last year. We haven’t fully broken out ticket size by source yet, but we can pull booked jobs and close rates.

Gives Pause

Most of our work comes from one partner, and we don't really track lead source. If that slows down, we’ll just spend more on ads.

How Rejigg helps: Rejigg’s buyer vetting and digital NDAs let you share lead-source and call-tracking proof with serious buyers while keeping sensitive channel details controlled. Learn more in the guide

Dispatch Capacity

Can dispatch handle peak season without overtime heroics and missed calls?

Buyers want to know how the shop performs during the first big heat wave after closing. They are listening for missed calls, slow response times, overtime creep, and whether install crews get pulled into emergencies all week. Dispatch is also a growth constraint, so strong processes and seasonal staffing plans usually raise confidence.

How to prepare

  • Summarize CSR and dispatcher staffing by season, including after-hours coverage
  • Track missed calls, time to first contact, and peak-month booking backlog for non-emergencies
  • Document zoning rules, maintenance blocks, and how you protect install crews
  • Show overtime as a share of payroll in peak months and explain the drivers

Great Answer

In peak months, we run two CSRs and one dispatcher until 8pm, plus an answering service that books emergencies into our software. Last July we missed about 6% of inbound calls and our average call-back time was under 10 minutes during business hours. We don't pull install crews into service except for true no-cool emergencies.

Okay

We staff up in summer, and we have basic after-hours coverage. We don’t track every metric perfectly, but we can show overtime levels and booking backlog during peak season.

Gives Pause

Peak season is always chaos. Everyone works late, and we do whatever it takes. We don’t really track missed calls or response time.

How Rejigg helps: Rejigg helps you organize dispatch staffing, schedules, and basic performance proof in the data room so buyers can diligence operations quickly. Learn more in the guide

Labor Depth

Can you hire and retain techs without the owner’s personal network?

Buyers are underwriting whether labor will cap growth and whether key people will stick around after closing. They look at technician tenure, on-call load, training ramp time, and whether recruiting comes from repeatable channels or just the owner’s contacts. If one lead installer or dispatcher holds everything together, buyers usually ask for a tighter transition plan.

How to prepare

  • List headcount by role and experience level, and summarize tenure
  • Document recruiting channels and the last five hires, including where they came from and how they worked out
  • Write down onboarding and training steps for the first 30–60 days
  • Explain on-call rotation, pay structure, and guardrails around spiffs and commissions

Great Answer

We have 8 service techs, 2 install crews, and 3 helpers. Five techs have been here over three years, and our on-call rotation is one week every eight with comp time and a minimum pay guarantee. Most hires come from referrals plus one trade school relationship, and we use a 30-day ride-along checklist before someone runs solo calls.

Okay

We can show the roster and turnover history. Recruiting is working, but it’s still dependent on a couple relationships and we’re building a more repeatable pipeline.

Gives Pause

I hire techs through people I know. If we need more, I’ll just ask around.

How Rejigg helps: Rejigg lets you share an org chart, onboarding checklists, and retention history in the data room so buyers can evaluate team stability with proof. Learn more in the guide

Fleet & Parts

What equipment, vehicles, and inventory realities will surprise a buyer in the first 12 months?

Buyers are estimating near-term cash needs after closing. A couple dead vans in July, a parts room full of old equipment lines, or uncontrolled truck stock can quietly chew up profit even if revenue holds. They want a straight answer on replacement timing, who owns what, and whether parts control prevents shrink and wasted drive time.

How to prepare

  • List each truck with age, mileage, ownership status, and expected replacement timing
  • Summarize fleet downtime and how you handle repairs during peak season
  • Document inventory controls, including who counts, how often, and how truck stock gets replenished
  • Identify dead stock and any emergency inventory that rarely turns

Great Answer

We run 14 vehicles. Average mileage is 92k, and two vans likely need replacement within 12–18 months based on maintenance history. Trucks are company-owned except for one installer van that's financed. We do monthly cycle counts, restock trucks weekly against a standard list, and we already wrote off about $18k of dead stock from an old brand change.

Okay

We have a fleet list and a good sense of what needs replacement soon. Inventory is generally controlled, but we’re still tightening up truck stock and dead parts.

Gives Pause

I'm not sure how old the trucks are, and we don't really track inventory. We just grab parts when we need them.

How Rejigg helps: Rejigg’s data room makes it simple to share a fleet schedule, inventory summary, and financed vehicle documents while controlling buyer access. Learn more in the guide

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Questions HVAC Services Owners Ask Us

Most HVAC businesses are priced based on the cash the owner can reliably pull out each year, then adjusted for how easy the business is to hand over. Membership retention, replacement gross margin after callbacks, and whether sales run without the owner can move the number quickly. You can get a fast estimate with Rejigg’s free valuation calculator, then sanity-check it against your mix of service, replacement, and commercial work.

No. Brokers charge 5–10% of the sale price for work an informed HVAC owner can do themselves with the right tools. Rejigg gives you buyer access, pre-vetted buyers, digital NDAs, a secure data room, and deal tracking so you can run a broker-free process without losing control. Start with the prepare-to-sell guide and build your buyer-ready package first.

Most HVAC sales land in the 3–6 month range from ’I’m ready’ to closing, but it varies by how clean the books are and whether licensing can transfer cleanly. The slow parts are usually buyer diligence, lender requests, and getting specific about the transition plan. Rejigg speeds this up by keeping everything in one secure data room and tracking offers, tasks, and timelines in one place.

Many HVAC acquisitions use an SBA 7(a) loan, where a bank funds most of the purchase price and the buyer brings a down payment. The bank will look hard at clean financial statements, proof that the profit is real, and whether the business can operate without the seller long-term. You can model monthly payments and down payment options with the SBA loan calculator before you negotiate.

Plan to share three years of profit and loss statements, balance sheets, tax returns, plus a current year-to-date report. HVAC buyers usually also want margins broken out by service, replacement, and commercial, and they will ask how you treat callback and warranty labor if you track it. Rejigg’s QuickBooks integration can pull a lot of this faster and help you build a buyer-ready data room without emailing spreadsheets.

Add-backs are owner expenses that shouldn’t reduce the buyer’s view of profit because they won’t continue after the sale, like personal vehicle costs, one-time legal fees, or a family cell phone plan. In HVAC, buyers also ask about unusual marketing spikes, big one-time tool purchases, and owner wages that will change if you replace yourself with a manager. Keep them simple and documented. Rejigg’s data room is a clean place to share the schedule and receipts.

Seller financing means you get part of the purchase price over time, usually as a monthly payment after closing. It shows up a lot in HVAC deals when a buyer wants to reduce cash down, when a seller wants a higher headline price, or when there are a few known risks the buyer wants time to prove out. On Rejigg, you can compare offers side-by-side, including cash at close, seller note amount, and repayment timelines.

An earnout is when part of the purchase price is paid later if the business hits agreed results, often revenue or profit targets. In HVAC, earnouts tend to come up when lead flow is hard to prove or when the owner is a major closer and the buyer wants a safety net. If you accept one, make sure the targets come from numbers you can see monthly in your real systems. Rejigg’s deal tracking helps keep those terms clear across buyers.

Working capital is the cash tied up in running the business day-to-day, like receivables, inventory, and payables. Buyers often expect the business to be delivered with a normal level of working capital so they’re not funding a shortfall that existed before the sale. HVAC seasonality can swing receivables and inventory, so the ’normal’ level depends on the month you close. Rejigg’s due diligence and closing guide walks through how to prep for that conversation.

Usually yes, because trucks and tools are part of delivering revenue. The buyer will still want a clear fleet list, who owns each vehicle, and what replacements are due soon, since that affects post-close cash needs. If you’re keeping any personally owned vehicles or pulling specific tools out, flag it early so there’s no surprise later. Rejigg’s data room makes it easy to share fleet schedules and title or loan documents securely.

It depends on your manufacturer and distributor agreements. Buyers will ask if dealer status carries over, whether rebate tiers reset with a change of ownership, and how warranty registration is handled today. They’ll also ask what changes if the license holder changes. Put your key vendor agreements and program requirements in one place so a serious buyer can review them early. Rejigg’s digital NDAs let you share these only after the buyer is vetted.

Yes, but plan the handoff early. Buyers will want to confirm who controls the phone numbers, tracking numbers, domain, Google Business Profile access, and who responds to reviews. If your last name is the brand, rebranding can work, but it usually needs a staged plan so call volume doesn’t drop during peak season. Rejigg helps by keeping what’s included in the sale documented and buyer questions handled in one organized thread.

Many HVAC deals include a 30–90 day transition where the seller introduces key vendors, confirms permitting workflows, and helps keep the team steady. If the seller is also the license qualifier, the transition can be longer to match state rules and inspection needs. Buyers respond well to a transition plan with a real calendar and responsibilities, not a vague ’call me if you need me.’ Use the transitioning guide to map it.

Most sales include a letter of intent, a purchase agreement, and closing documents that transfer assets or ownership. In HVAC, buyers often focus on assignment of phone numbers, websites, tracking numbers, software logins, maintenance agreement lists, and any lease or real estate paperwork. You’ll also typically see non-compete and non-solicitation terms so the buyer is protected. Rejigg keeps documents and deal steps organized so your attorney spends less time chasing missing items.

Non-competes are meant to stop the seller from opening a new HVAC company nearby and taking customers and technicians. They usually spell out the geography, the time period, and which services are restricted. What’s reasonable depends on how dense your market is and what your post-close role looks like. Get the basics agreed early so it doesn’t turn into a closing-week fight. Rejigg’s offer comparison view helps you weigh non-compete terms across buyers, not just price.

Confidentiality matters in HVAC because employees, vendor reps, and competitors often overlap. A clean process vets buyers before they contact you, gets an NDA signed before sensitive details are shared, and releases documents in stages. Rejigg handles this with pre-vetted buyers, digital NDAs, and a secure data room so you aren’t emailing financials, pricing, or customer information around.

Start by putting your proof in one place: revenue and margin by service line, an active membership report, callback and warranty logs, a fleet list, and licensing coverage by jurisdiction. Then decide what you want your role to be for the first 30–90 days after closing, especially if you’re tied to permitting or big relationships. Rejigg’s prepare-to-sell guide lays out the sequence, and you can book time at schedule a consultation to pressure-test your plan.

Look past headline price. Compare cash at close, seller financing amount and terms, any earnout, how working capital is handled, and the buyer’s timeline and transition expectations. HVAC offers also differ on licensing continuity and how the buyer plans to keep key techs and comfort advisors. Rejigg’s deal dashboard shows offers side-by-side so you can compare terms cleanly without building your own spreadsheet.