Selling a Nursing & Residential Care Business

In real buyer calls, care operators usually start with census movement, shift coverage, survey history, and payer cash timing. They also want to know the building can run safely on day one after a change of ownership.

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What buyers ask and how to be ready

Each topic below comes from real buyer-seller conversations. Here's what they ask, what they're really evaluating, and how to prepare.

Census

What does your census look like by day, not just “average occupancy”?

Buyers are underwriting how stable your beds are and how quickly you refill them after hospitalizations, discharges, outbreaks, or staffing limits. Day-by-day movement shows volatility an average hides, and it shows whether admissions are a managed process or random.

How to prepare

  • Build a 12-month daily or weekly census report with move-ins, move-outs, hospitalizations, and offline rooms vs. licensed capacity
  • Split census by unit and service line so buyers can see what drives stability
  • Note the top dip drivers and what you did to recover (staffing limits, outbreaks, referral changes, competition)
  • Track your waitlist with tours, paperwork status, funding status, and expected move-in date

Great Answer

We track census daily. Over the last 12 months, we averaged 86%, with a range of 82% to 89%, and the only real dip was a three-week admissions pause tied to night-shift coverage. We can show move-ins, move-outs, and hospitalizations by week, plus which rooms were intentionally offline and why. Our waitlist is tracked with tour date, payer or funding status, and expected move-in timing.

Okay

We have monthly occupancy and can explain a couple of dips, but we haven’t built a day-by-day view or split it by unit.

Gives Pause

Occupancy is steady. We’re usually in the mid-80s, but I don’t have daily detail or clear reasons for changes.

How Rejigg helps: Rejigg helps you show census the way operators underwrite it and keeps your 12-month census files organized in the data room. Learn more in the guide

Staffing

How are you staffed by shift, and where are you consistently thin?

In Nursing & Residential Care, staffing drives admissions capacity, outcomes, and survey exposure as much as it drives payroll. Buyers want to know you can cover nights and weekends without constant overtime, and they want to see whether agency use will jump right after close.

How to prepare

  • Summarize required shifts by role and show employee vs. agency coverage by shift
  • Compile overtime hours, call-out rates, and agency spend trends for the last 6 to 12 months
  • List hard-to-fill roles and the differentials or incentives you use for nights and weekends
  • Write your no-show plan with escalation steps and who has authority to pull backup coverage

Great Answer

We can show shift-level coverage for CNAs, med techs, and nursing, plus dietary and housekeeping. Over the last six months, 92% of shifts were filled by employees, and agency was mainly weekend nights on one unit, averaging $18k per month and trending down after we raised the differential. OT runs about 6% of total hours, and we track call-outs daily with an escalation tree the scheduler and charge nurse follow.

Okay

We’re mostly staffed and use agency sometimes, but I’d need to pull the shift coverage and overtime detail together.

Gives Pause

We have enough people on payroll. If someone calls out, we figure it out and sometimes grab agency.

How Rejigg helps: Rejigg makes it easy to share shift coverage, OT, and agency trend proof with vetted buyers under NDA. Learn more in the guide

Payer & Cash

How do you get paid, and where does money get stuck?

Two facilities with the same census can have very different cash stress because of payer mix, authorizations, denials, and documentation. Buyers are underwriting days to cash, reimbursement change risk, and how much working capital the business needs at closing.

How to prepare

  • Break payer mix down by resident days (private pay, Medicaid, Medicare, managed care, hospice, state programs)
  • Document your billing cycle, days to cash by payer, and where denials or rework show up
  • Call out the choke points and who owns each step (auths, MDS timing, documentation, coding, therapy notes)
  • Summarize recent reimbursement changes and the operational moves you made in response

Great Answer

Our payer mix by resident days is 58% Medicaid, 22% Medicare, 18% MA, 18% private pay, and 2% hospice. (Adjust percentages/categories as appropriate.) Cash timing is typically 18 to 25 days for private pay, 35 to 45 for Medicaid, and 45 to 60 for MA, depending on auth timing. We track denials monthly. Our recurring issue was MA auth documentation, so we tightened the intake checklist and MDS cadence, and rework dropped over the last two quarters.

Okay

We know our payer mix and that managed care is slower, but we haven’t quantified days to cash or denial patterns cleanly.

Gives Pause

We bill everything and it gets paid eventually. Denials aren’t really an issue.

How Rejigg helps: Rejigg helps you package payer mix, billing workflow, and collections proof so buyers and SBA lenders can model cash timing and working capital. Learn more in the guide

Surveys

What does your survey history look like, and what did you change afterward?

Survey and enforcement history is often the first place buyers look for operational truth. They are gauging the risk of admissions restrictions, penalties, complaint investigations, and whether compliance is built into daily routines.

How to prepare

  • Create a 2 to 3-year survey timeline with deficiencies, follow-ups, and complaint investigations in plain language
  • Document the fixes you made and how you monitor them today (audits, rounding, training, QA logs)
  • Clarify who owns day-to-day compliance and what happens between consultant visits
  • Explain any serious events with what happened, what changed, and how you prevent a repeat

Great Answer

Here are our last three surveys and the follow-ups. The main tags were documentation and one incident-response gap, so we added weekly chart audits, retrained charge nurses on escalation, and put it on the standing QA agenda, with logs to show it’s still happening. We have had no admissions bans or IJ. We did have a complaint investigation last year, and it closed after process changes we still run today.

Okay

We can provide survey reports and explain what we fixed, but we don’t have a clean timeline or monitoring proof organized.

Gives Pause

Surveys were fine. We got a few tags like everyone does, so there’s nothing to dig into.

How Rejigg helps: Rejigg’s secure data room lets you share survey packets, plans of correction, and monitoring evidence in stages after NDAs. Learn more in the guide

Leadership

Who are your Administrator and Director of Nursing, and what happens if either one leaves?

In Nursing & Residential Care, leadership turnover can quickly ripple into staffing gaps, survey risk, and family complaints. Buyers and lenders are looking for depth, clear decision rights, and coverage plans that work in real life.

How to prepare

  • Assign your key routines to named roles (stand-up, staffing escalation, admissions, complaints, survey readiness, billing follow-through)
  • Document leadership tenure, credentials, and any interim coverage history
  • Identify backups and show what they already handle today
  • Introduce referral partners and involved families to the Administrator and DON ahead of the sale

Great Answer

Our Administrator has been here four years and our DON three years, and both are credentialed with clean files. Admissions decisions are run by the Administrator and DON using defined accept-and-decline standards, and staffing escalation sits with the scheduler with a documented backup. If the DON is out, the ADON and two unit managers cover rounds and incident review. We have tested that during vacations without performance slipping.

Okay

Leadership is stable and we have someone who could step up, but we haven’t documented coverage or pressure-tested it.

Gives Pause

The DON is the reason this place works. If she left, we’d be in trouble.

How Rejigg helps: Rejigg’s Owner’s Guide walks you through a leadership continuity plan buyers can underwrite before closing. Learn more in the guide

Admissions

Where do your admissions come from, and which relationships actually drive move-ins?

Buyers want to see a repeatable referral engine with fast response times and consistent clinical review. They also look for concentration risk, since one hospital shift or a single discharge planner change can swing census in some markets.

How to prepare

  • Map referral sources and the resident types each sends (hospitals, SNFs, hospice, physicians, placement agencies)
  • Write your intake workflow with owners, response-time targets, and follow-up cadence
  • Show referral concentration and why it holds up (process, outcomes, responsiveness, reputation)
  • Document acceptance and decline standards tied to acuity and staffing

Great Answer

About 70% of admissions come from two hospitals and a hospice partner, and we manage it with process. We respond to packets within 60 minutes during business hours and have on-call coverage after hours. The DON or designee completes clinical review using a checklist, and we track referral-to-move-in conversion weekly. The relationships hold up because our response time and documentation stay consistent across staff changes.

Okay

We know the main sources and can describe our intake process, but we don’t track response time or conversion consistently.

Gives Pause

It’s mostly word of mouth. People know us, but I don’t really track where move-ins come from.

How Rejigg helps: Rejigg helps you explain your admissions pipeline in the listing and handle buyer questions directly through messaging and scheduled calls. Learn more in the guide

Risk & Claims

What insurance claims and incidents have you had, and what does your carrier say?

Buyers are pricing severity risk and whether your team catches issues early, like falls, skin breakdown, med errors, infections, and complaints. Claim patterns, open matters, and premium swings can change escrows, indemnities, and financing terms.

How to prepare

  • Summarize incident trends and your review cadence, including notification and retraining steps
  • List claims (open and closed), premium changes, and any carrier risk-control requirements
  • Document QA meeting cadence and a few root-cause fixes you implemented
  • Be ready to explain one tough stretch and what changed afterward

Great Answer

We track incidents by category monthly and review them in QA with the Administrator, DON, and unit leads. Falls were rising on one wing last year, so we increased rounding and refreshed transfer-assist training, and the trend settled down. Our claims history and open items are documented. The carrier hasn’t imposed restrictions, and recent premium increases were market-driven rather than tied to a spike in severity.

Okay

We can pull incident logs and claims history, but we haven’t summarized trends or linked them to specific fixes.

Gives Pause

We don’t really have incidents. I’m not sure about claims since my insurance agent handles it.

How Rejigg helps: Rejigg helps you share claims and incident summaries in a clear package so buyers can price risk without guessing. Learn more in the guide

Change of Ownership & License (or "CHOW & License")

What needs to happen for a clean change of ownership with the state and payers?

Timelines in this industry often hinge on state licensing, payer enrollment, and who has signing authority during the handoff. Buyers are looking for a plan that avoids delayed closing, interrupted billing, and a transition that rattles staff, families, or regulators.

How to prepare

  • Map entities, licenses, and enrollments on one page, including any conditions or restrictions
  • Outline state and payer steps with typical timing in your state and known bottlenecks
  • Disclose pending investigations, complaint trends, or admissions limits early with context
  • Plan coverage for required leadership roles so there is no gap in oversight at close

Great Answer

We have a one-page map of the operating entity, license holder, and payer enrollments. In our state, a typical change of ownership runs 60 to 90 days, and the slow parts are administrator paperwork and managed care credentialing. There are no pending investigations or admissions restrictions. We can also share what slowed the last transition we handled and what we now start earlier to keep the calendar tight.

Okay

We know there are state and payer steps and roughly how long they take, but we haven’t written down the dependencies.

Gives Pause

It should be straightforward. We’ll file whatever paperwork is needed after closing.

How Rejigg helps: Rejigg keeps licensing and change-of-ownership documents in one secure place and helps you track closing dependencies. Learn more in the guide

Facility & Plant

What is the building’s condition from a life-safety and maintenance standpoint?

The physical plant affects staffing efficiency, infection control, and compliance costs, and deferred maintenance usually shows up fast. Buyers are looking for life-safety exposure, near-term capex, and layouts that make coverage harder, like split floors or long halls.

How to prepare

  • List major systems with age and condition, plus recent replacements (HVAC, roof, elevator, generator, kitchen, fire systems, call system)
  • Document deferred maintenance and expected projects with rough timing and cost ranges
  • Explain layout constraints that impact staffing and what you do to mitigate them
  • Clarify the real estate structure and who is responsible for repairs under the lease

Great Answer

We have a capex and deferred-maintenance list with dates and vendor invoices. The call system and kitchen equipment were replaced in the last 24 months. HVAC is serviceable, but we expect a major unit replacement within about two years. Life-safety inspections are current with no open items, and we can show what is landlord scope versus operator scope under the lease.

Okay

The building is in decent shape, and we’ve made upgrades, but we haven’t organized a full systems list or capex forecast.

Gives Pause

It’s fine. Older buildings always have issues, and I’m not sure what’s coming up.

How Rejigg helps: Rejigg’s data room gives buyers a clean place to review capex lists, inspection reports, and lease or real estate documents. Learn more in the guide

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Questions Nursing & Residential Care Owners Ask Us

Most Nursing & Residential Care deals price off cash flow, often EBITDA or SDE, but the multiple moves with operational risk. Buyers pay more for stable census, low agency dependence, clean survey history, predictable collections, and a leadership team that can survive turnover. Real estate also matters. A strong building plus the real estate can trade very differently than operations-only under a lease. For a starting point, try Rejigg’s free valuation calculator, then pressure-test the number against staffing coverage, survey posture, and payer timing.

Often, yes, especially for smaller assisted living or residential care homes that qualify as an operating business with supportable cash flow and transferable licensing. SBA lenders still dig deep into survey history, staffing coverage, and collections predictability, since a billing delay can create a payroll problem fast. Expect requests for add-back support, payroll detail that shows normalized agency and overtime, and a practical transition plan for Administrator and DON coverage. Rejigg’s SBA loan calculator helps you model payments using realistic rates and down payments.

Most sales take months, not weeks, because buyers run clinical, regulatory, and payer diligence, and change-of-ownership approvals can stretch the timeline. You can usually speed it up by having survey packets, census history, staffing by shift, agency and OT trends, payer mix, and an entity and license map ready before you go to market. Deals move fastest when a buyer can underwrite risk in the first few calls, rather than discovering issues mid-diligence. Rejigg keeps the process organized with a guided workflow and a built-in data room.

No. Many owners sell directly, and some buyers prefer it because they can ask operator-to-operator questions about staffing, surveys, and admissions without a filter. Broker fees are often 5% to 10%, and a glossy pitch can backfire if it papers over agency use, survey risk, or payer delays that experienced operators will uncover anyway. Rejigg gives you buyer access, digital NDAs, a secure data room, messaging, and offer tracking, with sellers staying in control. Start with the preparation guide.

Buyers usually ask for three years of P&Ls (or what you have), a current year-to-date P&L, and balance sheets, plus enough detail to support add-backs. In Nursing & Residential Care, they also want tie-outs between operations and dollars. Expect questions like how census translates to revenue, how payroll matches shift coverage, and what agency and overtime did during low-census or survey periods. If Medicaid or managed care is meaningful, AR aging and collections notes often come up to size working capital. Rejigg’s QuickBooks integration can pull financials into a structured data room.

Common add-backs include owner pay above market, personal expenses, one-time legal and consulting fees, non-recurring repairs, and temporary recruiting or agency spikes you can document. In this industry, buyers tend to discount staffing add-backs unless you can show the schedule is actually covered and agency use fell for a sustained period. The cleanest add-backs come with invoices, payroll reports, and a short written note that ties the expense to a specific event, like an outbreak or a DON vacancy. Rejigg’s data room lets you attach proof next to each add-back line.

Either can work, and the best choice depends on your buyer pool and how much deferred maintenance sits in the building. Selling the real estate can raise total proceeds and appeals to buyers who want full control over life-safety upgrades and capex timing. Leasing can lower the purchase price for the operating business and sometimes makes financing easier, but buyers will push hard on rent, renewal options, and who pays for big-ticket systems like roofs, HVAC, and fire safety. Rejigg helps you share leases, inspections, and capex history cleanly during diligence.

Because Medicaid and managed care cash can lag, buyers often set a working-capital target or require a minimum cash buffer so payroll and vendors are covered after close. If accounts receivable are material, you also need a clear plan for AR. Some deals have the seller keep it, others have the buyer purchase it, and many use a true-up. What matters is matching days to cash against payroll cadence and vendor terms so the new operator does not start in a hole. Rejigg’s deal tracking helps you compare offers on working capital and AR terms, not just price.

In an asset sale, the buyer typically picks which assets and liabilities transfer, which can reduce exposure to unknown claims. Licensing and payer enrollments still need a plan, since the state and payers may treat the handoff differently than a typical business sale. In a stock sale, the entity stays intact, which can simplify certain contracts, but buyers often demand stronger reps, warranties, and escrow because they inherit the company’s history. The best structure depends on state rules, payer requirements, and any open claims or survey issues. Rejigg’s deal negotiation guide breaks down the tradeoffs before you sign an LOI.

Earnouts show up when census is choppy, payer mix is shifting, or the buyer expects a referral or staffing transition after close. Seller financing can also bridge a valuation gap, and it is common in SBA-backed deals where the buyer wants to reduce cash down. The terms matter a lot. Most sellers want strong collateral, clear default language, and reporting covenants tied to compliance and financial statements. If there is an earnout, define the metric carefully, like average census, payer mix thresholds, or EBITDA, since documentation or authorization changes can skew results. Rejigg’s offer tools help you compare price versus terms across buyers.

Most operators keep a sale confidential until the deal is far enough along to avoid staff turnover and family anxiety. As closing gets closer, communication becomes more structured. Buyers usually want a plan for who talks to staff, what families are told, and how you will maintain routines like incident escalation, call coverage, and care conferences. Administrator and DON continuity matters, and some buyers ask for overlap or interim coverage commitments. Rejigg supports confidentiality with digital NDAs and lets you control which buyers see sensitive documents, and when.

Buyers focus on what can break the building fast. Survey and enforcement risk, thin staffing on key shifts, agency dependence, leadership turnover, and payer friction like auth delays and denials are at the top of most diligence lists. They also look for admissions concentration, since losing a hospital relationship can drop census quickly in some markets. Finally, they ask about life-safety capex and deferred maintenance that can create compliance pressure. Sellers who can show timelines, trends, and documented fixes usually keep momentum. Rejigg’s diligence checklists help you stay organized and avoid surprises.

A typical data room includes financials and tax returns, payroll summaries, agency invoices, census reports, payer mix by resident days, AR aging, and notes on collections. Buyers also expect survey reports, plans of correction, complaint investigations, incident summaries, and claims history. Add key contracts, like pharmacy, therapy, hospice, managed care, and staffing vendors, plus licenses, org charts, and any real estate or lease documents and inspections. The goal is to let a buyer connect census to staffing to compliance to cash. Rejigg provides a secure data room with permission controls. See the due diligence checklist.

Confidentiality usually comes down to tight process control. Keep the internal circle small, avoid forwarding drafts, and do not allow buyer visits that look like a survey. In Nursing & Residential Care, rumors can trigger call-outs, resignations, and cautious discharge planners, which can hit census fast. Use NDAs, stage disclosures from high-level to detailed, and share sensitive staffing and compliance files only when a buyer is serious. Rejigg helps by pre-vetting buyers, requiring digital NDAs, and letting you control document access by buyer and stage.

It depends on the buyer and the change-of-ownership timeline, but many buyers want a defined support period to hand off referral relationships, help with key families, and keep billing and compliance routines steady. The most useful support is usually practical, like how staffing escalation works on weekends, which hospital case managers call after hours, and what documentation habits keep managed care auths moving. In regulated settings, overlap can also help ensure required roles and signatures are covered without gaps. Rejigg’s transition planning guide helps you set a clear, time-bounded handoff.

In care deals, certainty of close often matters as much as price. Compare financing strength, the buyer’s realistic change-of-ownership plan, working capital requirements, escrow and indemnity scope, and whether the assumptions rely on a risky census or staffing ramp. Also look at what the buyer needs from you after close, like transition hours, consulting, or a non-compete, plus how any earnout is measured and audited. Small wording differences can change your risk meaningfully. Rejigg’s deal dashboard lets you compare offers side-by-side, including timelines, contingencies, seller notes, and earnouts.

Taxes depend on the deal structure, your entity type, and how the purchase price is allocated across goodwill, equipment, and real estate. In Nursing & Residential Care, allocations can be a big deal because buildings often have meaningful FF&E and real estate value, and that can change depreciation recapture and capital gains treatment. It is worth bringing in a healthcare-experienced CPA before an LOI, since a “great” price can net out poorly if the allocation is unfavorable. Rejigg helps you keep deal terms and draft allocations organized so your CPA can review quickly during negotiation.