Selling a Pet Services & Veterinarians Business

After hundreds of buyer-seller calls in pet care, the pattern is clear. Deals close when a buyer can picture a normal Monday—who covers the schedule, how you handle urgent cases, what “good care” looks like in your building, and what happens the first time a groomer calls out or an exam room goes down.

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What buyers ask and how to be ready

Each topic below comes from real buyer-seller conversations. Here's what they ask, what they're really evaluating, and how to prepare.

Financials

Can you walk me through the financials in a way that matches how the business actually runs, like capacity, pricing, and what staffing would cost without you?

Buyers want to know that your profit holds up after they pay market wages, staff to safe coverage, and stop deferring repairs. In pet care, they also tie revenue to operational drivers like doctor days, grooming slots, average invoice, and schedule utilization. Most of the time, they build a replacement-cost view of the owner’s clinical and admin work.

How to prepare

  • Produce monthly P&Ls and balance sheets for the last 24–36 months, and tie them to tax returns
  • Break revenue into modeling buckets: medical, services, retail/pharmacy/diets, and memberships
  • List owner duties and price a realistic replacement plan (market comp, headcount, hours)
  • Document memberships/prepaid packages and clearly show any unused-credit liability

Great Answer

We have 36 months of monthly P&Ls tied to the tax returns, and we can reconcile revenue changes to doctor and groomer coverage plus pricing updates. Revenue is 58% medical, 18% grooming, 16% pharmacy/retail, and 8% wellness plans, and we can show margins by bucket. I work 1.5 doctor days per week plus vendor and HR oversight. We priced a replacement as one associate day and a full-time practice manager at current market rates, and that’s reflected in SDE/EBITDA.

Okay

We have financial statements and can explain most of the swings, and I can walk through what I do day to day. Revenue is mostly medical with some grooming and retail, but we have not fully separated margins or modeled a clean replacement plan.

Gives Pause

The accountant has it; we’re busy, and revenue is up. We don’t track it by service line, and I don’t think replacing me matters because the team will figure it out.

How Rejigg helps: Rejigg pulls clean financials from QuickBooks and packages service-line detail and add-back support in a shareable data room. Learn more in the guide

Owner Dependence

If you disappeared for 2 weeks, what breaks first?

Buyers are testing whether the business runs on systems or on you. In pet services, the usual chokepoints are schedule triage, upset client callbacks, controlled-drug logs, and “only I know how” software and vendor steps. They also listen for signs that clients insist on one specific vet or groomer.

How to prepare

  • Map recurring owner tasks and assign a named owner of the process for each.
  • Write an escalation playbook for urgent cases, aggressive pets, refunds, complaints, and no-shows
  • Document who controls key systems (PIMS/booking, payroll, vendor portals) and how access is managed
  • Build a transition plan with your post-close role, schedule, and decision rights

Great Answer

Same-day triage and recovery calls would be the first pressure point, so the practice manager owns them now with a written escalation tree. Controlled-substance ordering and logs sit with the lead tech and get a weekly reconciliation, so it does not rely on me. Associate coverage is set six weeks out, and the manager has final authority on discounts and complaint resolutions. If I’m out, the schedule and client messaging stay consistent.

Okay

Scheduling and client calls would be the hardest, but my manager and lead tech can cover most of it. We have talked through it, but some of it still lives in my head.

Gives Pause

Nothing breaks because I just handle issues as they come up. It’s a small business, so you have to be involved.

How Rejigg helps: Rejigg’s Owner’s Guide helps you document how your clinic, grooming shop, or daycare actually runs so transferability is obvious. Learn more in the guide

Coverage & Bench

Doctor and groomer coverage: can the schedule survive a change in ownership?

Your labor team is the product. Buyers map revenue back to doctor days, groomer tables, and shift coverage, then stress-test what happens if one producer leaves or cuts hours. They also look at burnout, recruiting realism in your market, and whether capacity loss would trigger cancellations and review damage.

How to prepare

  • List producers by role with tenure, schedule, and production capacity (doctor days, grooms/day, ratios)
  • Summarize pay structures (salary/production/commission) and any retention or stay-on incentives
  • Document onboarding and time-to-productivity by role (techs, groomers, front desk, attendants)
  • Explain your recruiting pipeline and your plan if a key producer leaves

Great Answer

Production is spread out: no single vet is over 32% of medical revenue, and our top groomer is 22% of grooming sales. We track capacity by doctor day and groomer table time, and we’re booked 10–14 days out with written overflow rules. Onboarding is checklist-based, and our ramp assumptions are based on recent hires: front desk, 2–4 weeks; tech, 8–12 weeks; groomers, 3–6 months to reach target quality and speed. We can show the last two hires’ schedules and ramp metrics.

Okay

Turnover has been low recently, and I can explain who produces what. If someone left, we would be tight for a bit, but we could recruit.

Gives Pause

We’re always hiring; that’s just normal. If a groomer or associate leaves, we’ll deal with it then.

How Rejigg helps: Rejigg helps you present coverage, producer concentration, and a bench plan so buyers don’t price you as one resignation away from chaos. Learn more in the guide

Compliance

Licenses, medical records, and controlled drugs: can you give me a straight overview of compliance here?

Buyers look for anything that could stop operations or create legal exposure, including record custody and retention, consent and estimate habits, and controlled-substance storage and logging. They also ask about board or DEA history because it can follow the business. For daycare, boarding, and grooming, they still want strong vaccination policies, incident reporting, sanitation routines, and clear animal handling standards.

How to prepare

  • Summarize licenses and renewal dates (clinic, kennel, local requirements) and name who owns renewals
  • Describe controlled-substance storage and logging; include inspection dates and outcomes, if applicable
  • Document record retention, release workflow, and who is custodian/admin in the system
  • Compile insurance coverages and a claims summary with what changed afterward

Great Answer

We run medical records in **PetPro Connect** with consistent SOAP notes, templates, and a defined record release workflow. The practice manager is the records custodian and does monthly audits. Controlled substances are double-locked, logged daily, reconciled weekly by the lead tech, and we have inspection notes plus remediation documentation. On the services side, we verify vaccines before intake, keep bite and incident logs, and use a standard client communication and refund template for injuries.

Okay

We have not had major issues, and we keep records in the system. Controlled substances and incidents are tracked, but we have not pulled everything into one clean summary yet.

Gives Pause

We’re compliant, nothing to worry about. I don’t have logs handy, and I’m not sure who is the custodian.

How Rejigg helps: Rejigg’s data room lets you share logs, inspections, insurance, and protocols securely and only as diligence progresses. Learn more in the guide

Scheduling

Show me your capacity: how booked are you, and what limits growth right now?

Buyers treat your schedule as the best proof of durable demand. They want to see utilization, wait times, turned-away demand, and how you manage no-shows, deposits, and peak season overflow. If scheduling breaks down, revenue drops, and reviews usually follow.

How to prepare

  • Report utilization by day of week and season (appointments, grooming slots, occupancy), plus average wait time
  • Quantify no-show and cancellation rates and document policies (deposits, late fees, holiday rules)
  • Explain overflow and triage rules, and name who makes real-time scheduling calls
  • List current constraints (staffing, rooms/kennels, hours, parking/noise rules) and the most likely unlock

Great Answer

We average 86% utilization on core capacity with clear weekday patterns. Next-available wellness is nine days, and urgent care has reserved same-day blocks. No-shows are 3.8% since we added procedure deposits and a 24-hour grooming cancellation rule, and we can show the before-and-after. The current constraint is tech coverage, not demand. We can add one more doctor day once we hire two techs, and our pipeline is through two local programs.

Okay

We’re usually booked out, and we turn away some new clients, and we have basic cancellation policies. Growth is mainly limited by hiring and sometimes space.

Gives Pause

We’re busy, and demand is strong. We don’t really track no-shows or turned-away calls.

How Rejigg helps: Rejigg helps you package utilization, constraints, and a credible plan to add capacity without compromising care or safety. Learn more in the guide

Pricing

How do you make money per visit, and what happens when you raise prices?

Buyers want pricing that survives a handoff, including clear discount rules and consistent estimates. They also test margin risks, like discount creep, inconsistent fee capture, and pharmacy pressure. Most of the time, they want proof you can raise prices without a spike in complaints, churn, or refund requests.

How to prepare

  • Provide a current price list or service menu, and define discount authority and limits
  • Summarize price changes over the last 24 months and what you saw (volume, complaints, reviews)
  • Share unit economics like average invoice, add-on capture, and utilization of fees and upcharges
  • Explain wellness plan or membership terms, cancellations, and deferred revenue or unused credits

Great Answer

We use written pricing with manager-only discount approval, and we can share the last two rate updates plus the client communication templates. Average invoice is $214, procedure deposits reduced last-minute cancellations by 19%, and grooming add-ons like deshed and matting are applied via a checklist so it’s consistent. Wellness plans are month-to-month, cancellation is self-serve, and unused credits are tracked as a liability with a clean report. We also track complaints and review sentiment around price changes.

Okay

We have a price list, and we’ve raised rates once or twice recently. We do discount occasionally for longtime clients or rescues, and I can explain the general approach.

Gives Pause

Pricing is flexible, and we try to be fair. We don’t track discounts or what happens after price changes.

How Rejigg helps: Rejigg helps you show pricing, discounts, and membership liabilities clearly so buyers can underwrite margins with confidence. Learn more in the guide

Records & Systems

How do medical and service records work here, and what would change after a sale?

Buyers want consistent documentation so care, handling, and follow-ups do not depend on who is on shift. They also look for admin single points of failure, like one front-desk lead who knows the PIMS, reminders, and reports. If systems are fragile, training time goes up, and mistakes get expensive fast.

How to prepare

  • Describe your system stack (PIMS/booking, reminders/recalls, payments, marketing) and who administers each
  • Export proof of reminder and recall work (overdue lists, outreach volume, completion rates)
  • Write SOPs for record requests, vaccine verification, meds administration, and incident documentation
  • Define access control and handoff steps for logins, 2FA, and vendor portals

Great Answer

Documentation is consistent across providers because we use templates, audits, and a weekly chart review. Recalls are actively worked, and we can show our overdue wellness and dental lists plus 90 days of outreach and reactivation results. The practice manager is the system admin, and the workflows for reports, reminders, and fixes are documented. If a power user is out, the team still knows how to run the day and close the loop with clients.

Okay

Records are in our software, and the team uses it daily. One or two people are power users, but we can train others.

Gives Pause

It’s all in the computer somewhere. The front desk person handles it, and I don’t really know the details.

How Rejigg helps: Rejigg lets you share SOPs, screenshots, and recall proof under NDA so buyers trust your operation is documented and trainable. Learn more in the guide

Facility & Equipment

What equipment or facility issues are you managing around every day, and what can’t go down?

In pet care, downtime turns into cancellations, refunds, and bad reviews quickly. Buyers focus on end-of-life risk in HVAC, autoclaves, dental and anesthesia equipment, kennel drainage, dryers, and washers. They also look at lease limits and whether the layout supports safe flow for the services you sell.

How to prepare

  • List owned vs. leased equipment with age, service history, and expected replacement timing
  • Call out single points of failure (HVAC, drainage, autoclave, dental, dryers) and your backup plan
  • Summarize facility constraints (rooms/kennels, flow, parking, noise) and what changes are realistic
  • Collect lease terms and any build-out limits or landlord approval requirements

Great Answer

We have an equipment schedule with purchase dates and service logs. The dental unit was replaced last year, and the autoclave is on a vendor maintenance contract. HVAC is older, but we have three years of service history and a quoted replacement plan. The space fits the current model with four exam rooms, dedicated isolation, and safe dog flow, and the lease allows interior modifications with documented landlord approval steps.

Okay

Most equipment is working well, and we repair things as needed. I can provide a list and flag a couple items that may need replacement soon.

Gives Pause

Nothing major; equipment is fine. I don’t have service records or a clear view of what’s nearing end of life.

How Rejigg helps: Rejigg’s data room keeps equipment lists, service records, and lease documents organized so diligence does not stall on facility risk. Learn more in the guide

Reputation & Referrals

Where do your clients come from, and which sources could disappear overnight?

Buyers want client flow that comes from repeatable systems, like Google reviews, reminders, and intake scripts. They also check for partner concentration, like one rescue, one breeder network, or a single referring clinic. Complaint handling matters because a few poorly handled incidents can flip review momentum in a small local market.

How to prepare

  • Estimate new-client sources (Google, word of mouth, rescues/breeders, social, and partners) and show any supporting proof
  • Document key partner relationships and name the internal owner of each relationship
  • Write your review and complaint response process with timing, tone, and escalation steps
  • Show what transfers: intake scripts, reminder flows, service menus, and follow-up routines

Great Answer

New clients run about 45% Google/search, 25% word of mouth, 20% rescues and breeders, and 10% other partners, and we can show review velocity and intake conversion. The top rescue relationship is six years old; it’s managed by the practice manager, and pricing expectations are written. We respond to negative reviews within 24 hours using a consistent script and escalation path. We also track resolutions and reactivation so issues do not linger.

Okay

Most clients come from reviews and referrals, and we have a couple strong rescue relationships. We respond to complaints quickly, but we don’t formally track channel mix.

Gives Pause

We don’t market, and people just know us. Referrals are mostly my personal relationships.

How Rejigg helps: Rejigg helps you share proof of reviews, intake, and referral sources with serious buyers without exposing sensitive partner details publicly. Learn more in the guide

Transition Plan

What will clients notice is different after closing, and how will you announce the change?

Buyers are trying to avoid a churn spike in the first 30–90 days. Pet owners care about who is on the floor, appointment availability, handling standards, and whether records stay accessible. A rushed announcement can create anxiety, canceled appointments, and a slow leak of clients to competitors.

How to prepare

  • Sequence communication: staff first, then key clients, then a public announcement with clear talking points
  • Define the promises you can keep on day one (hours, standards, handling, records continuity)
  • Assign owners for inbound questions and give the front desk scripts and escalation rules
  • Agree on your post-close involvement and how long you will be client-facing, if at all

Great Answer

We tell staff first, paired with a retention plan and clear points on what stays the same. Clients get a simple message about team continuity, record access, and no sudden policy surprises. We only announce upgrades like expanded hours after staffing is in place. For the first 60 days, the practice manager and I handle questions using a front-desk script and escalation path so the message stays steady.

Okay

We’ll tell staff, then email clients and post online. I’m open to staying for a short period to help the transition.

Gives Pause

We’ll deal with it after closing. I don’t want to say anything until the deal is done, and clients will figure it out.

How Rejigg helps: Rejigg helps you plan a transition that protects staff retention and client trust, which directly affects value in pet care. Learn more in the guide

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Questions Pet Services & Veterinarians Owners Ask Us

Most veterinary practices sell on a multiple of cash flow, usually EBITDA for larger clinics and SDE for owner-operators. Value moves with doctor and tech coverage, how much revenue depends on one veterinarian, and the cleanliness of medical records and compliance history. Buyers also price in the cost to replace the selling vet’s production and admin time. To get a baseline, use Rejigg’s free valuation calculator, then sanity-check it against appointment capacity, utilization, and market wages for associate vets and a practice manager.

Grooming, daycare, and boarding tend to be underwritten like capacity businesses: groomer throughput, kennel or playgroup utilization by day and season, cancellation rules, and supervisor coverage matter a lot. Vet clinics lean more on provider economics, like doctor days, average invoice, procedure mix, and compliance and medical record defensibility. In both cases, the multiple drops when the business is concentrated in one producer or one shift lead. It’s worth showing buyers your capacity metrics and staffing bench early so they don’t assume fragility.

Yes. SBA 7(a) loans are common for profitable clinics, grooming shops, daycare, and boarding businesses when the financials are clean and cash flow supports debt service after replacing the owner’s labor. Lenders usually focus on add-backs, lease terms, working capital needs, and producer concentration, like an owner-vet or lead groomer driving most revenue. If the buyer must hire coverage right away, that payroll needs to be in the model. You can test the numbers with Rejigg’s SBA loan calculator.

Many pet business sales close in 3–9 months from “ready to list” to closing, but it depends on readiness and financing. SBA deals can add time, and diligence drags when leases, equipment lists, incident logs, and controlled-substance procedures are scattered. Buyers also slow down when they can’t get comfortable with staffing coverage or a realistic owner-replacement plan. Rejigg helps you move faster by organizing documents in a data room and tracking requests so you don’t lose momentum between calls and diligence.

No. A broker can be helpful, but many owners run a good process themselves if they have buyer access and a clean diligence workflow. Brokers often charge 5–10% for sourcing, filtering, and deal coordination. Rejigg is free for sellers and provides pre-vetted buyers, digital NDAs, a secure data room, messaging, scheduling, and offer comparison. Most owners still use an attorney and CPA for structure, contracts, and taxes, even when they skip a broker.

Asset sales are common because they make it clearer what transfers, like equipment, phone numbers, the lease, and the brand, and they usually limit assumed liabilities. Vet clinics can add wrinkles around medical record custody, controlled substances, and vendor accounts, so it’s worth planning the transfer steps early. Stock sales can make sense in some tax or licensing situations, but buyers typically dig deeper into historical liabilities. Rejigg’s deal negotiation guide walks through tradeoffs and common terms.

Buyers usually request financial statements and tax returns, payroll summaries, the lease, an equipment list with service history, insurance policies and claims history, and key vendor agreements (labs, distributors, cremation, waste). For vet clinics, expect controlled-substance logs and policies, inspection history (if any), and a clear overview of your medical record system and retention practices. Getting this together early prevents weeks of follow-up emails. Rejigg’s due diligence checklist pairs with a permissioned data room.

Buyers want enough working capital to run payroll, pay vendors, and keep inventory on hand, like meds, diets, vaccines, and grooming supplies. Buyers look at inventory levels, prepaid packages and memberships, payables timing, and whether repairs have been deferred. When offers differ on “cash-free, debt-free” and working capital, Rejigg’s offer comparison view helps you translate terms into real net proceeds.

Rules vary by state, but buyers need clear answers on custody, retention, and client access after closing. In practice, you want a simple packet that explains which PIMS holds the records, who the custodian is, how record releases work, and how records will remain accessible and defensible post-close. Buyers also care about continuity so reminders, rechecks, and callbacks do not fall through during transition. Rejigg helps you share a records handoff summary under NDA so buyers can get comfortable without broad disclosure.

Often yes, at least for a short period, especially when clients book with the selling veterinarian or the seller is a meaningful part of doctor-day capacity. The details matter: agree on schedule, pay, clinical autonomy, and who decides pricing, vendors, and staff issues. You also want an end date so the buyer can truly take over. A vague arrangement can confuse staff and clients. Rejigg’s transition planning guide helps you structure a clean handoff.

It depends on state law and the person’s role. Buyers commonly ask the seller for a non-compete and non-solicit, particularly when the seller is the face of the clinic or has deep relationships with local clients and rescues. For key staff like associate vets, lead groomers, and managers, buyers often rely more on retention tools since employment non-competes can be limited or unenforceable. Have your attorney draft terms that are reasonable in geography and duration. Rejigg helps you track these terms across offers so nothing slips in unnoticed.

They come up when the buyer sees retention risk, like a clinic built around the seller’s personal caseload, a grooming shop anchored by one star groomer, or thin staffing coverage. Earnouts can bridge a valuation gap, but they can also create disputes if the metric is messy. Definitions should be simple: what counts as revenue, how refunds and discounts are treated, and what happens if hours or staffing change. If you consider an earnout, ask for clear reporting rights. Rejigg’s deal tracker makes it easier to compare earnouts against cash-at-close and seller notes.

Most deals are priced on cash flow, but equipment condition can change price and terms quickly. In vet clinics, aging dental, anesthesia, imaging, or autoclave equipment can trigger credits or repair escrows. In boarding and daycare, HVAC, drainage, washers, and dryers are the usual deal friction because downtime leads to cancellations and reviews. The best path is an honest equipment list with service history and near-term replacement needs, supported by quotes when you have them. Rejigg’s data room makes sharing logs and quotes straightforward.

Taxes depend on structure, allocation, and entity type. Asset vs. stock, how you allocate the purchase price across goodwill, equipment, and any non-compete, and whether you are an S-corp, LLC, or C-corp all change the result. Vet clinics often have more equipment allocation, while grooming, daycare, and boarding may skew toward goodwill and leasehold improvements. Since allocation affects ordinary income versus capital gains, bring your CPA in before signing an LOI. Rejigg helps you keep structure and allocation terms tied to each offer so you can model after-tax proceeds.

Confidentiality helps prevent staff departures and client anxiety. Limit early sharing to high-level metrics, require an NDA before identifying details, and keep onsite visits discreet. You can also stagger disclosure so only serious buyers see schedules, client lists, and staff rosters. Rejigg supports this by pre-vetting buyers, using digital NDAs, and letting you control document permissions in the data room. When it’s time to tell staff, come with a clear message about continuity, scheduling, and what changes, if any, are immediate.

The common deal-killers are messy financials, brittle staffing coverage, compliance gaps, and facility risks that can cause downtime. In clinics, controlled-substance procedures and record quality can become major diligence issues fast. In grooming, daycare, and boarding, weak incident documentation and thin supervisor coverage spook buyers because one bad day can become a review spiral. A shaky transition plan also hurts because buyers fear client and staff churn. Rejigg helps you surface these early by organizing operations and documents the way buyers actually diligence.

Yes, but buyers focus heavily on what transfers. They will look at route density, scheduling rules, rebooking cadence, vehicle condition and maintenance records, and how much demand is tied to the seller’s personal brand. If one provider or groomer drives most revenue, buyers price the risk that they leave or cut hours. It’s worth documenting service areas, cancellation and deposit policies, and your plan for vehicle and equipment uptime. Rejigg’s buyer vetting and NDAs are especially helpful for mobile operators who need to protect routes and client lists.

Seller financing can widen the buyer pool and sometimes lift price, but it adds repayment risk, especially in businesses sensitive to staffing turnover or seasonal boarding swings. Most sellers push for a meaningful down payment, clear default remedies, and regular reporting so problems show up early. It’s also worth pressing the buyer on their coverage plan for associate vets, groomers, and shift leads because payroll mistakes hit pet businesses quickly. Rejigg’s offer comparison tools help you weigh seller notes against SBA or cash offers based on certainty, not just headline price.