Ecommerce Businesses for Sale
The financials are verifiable in ways most business types can't match, and the best brands come with a team already running ads, handling customer service, and managing reorders without the founder needing to be involved.
17
New This Month
74
Active Listings
$1.5M
Median Asking Price
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Featured Ecommerce Businesses
Showing 25 of 74 listings
Outdoor Clothing Ecommerce Business
Ecommerce Tech Product Reseller
Vineyard & Olive Mill
E-commerce Medical Supplies Business
Mobile Phone Distributor
Web Design and Development for Ecommerce
Wholesale Supplier and Distributor of Welding Equipment
Coffee Roasting Business
E-Commerce Loungewear Brand
Specialty Bed Retailer
Food provider
Vitamins / Supplements Business
Bathroom Supply E-Commerce Business
Performance Motorcycle Components Company
Jewelry and Accessories Brand
Online Tattoo Supply Business
Full-Service Vending Company
Footwear-Focused Lifestyle Brand
Midwest Urban Event Collective
Hair Products Brand
Rescue Equipment / Safety Services Company
Beverage Producer / Distributor
Ecommerce SaaS Platform / Amazon-Shopify Integrator
B2B Cleaning Supply E-Commerce Business
Coffee Company
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Due diligence
What to Look For
Practical guidance from hundreds of real acquisition conversations.
Channel Diversification
- Get excited about brands that sell through their own website and wholesale accounts alongside their primary marketplace.
- When revenue comes from multiple channels, you're not betting your entire investment on any one platform's policy changes.
- Even early-stage traction on a second channel shows that the brand can travel beyond where it started.
Brand Protection
- Registered trademarks, brand registry on Amazon, and design patents on bestsellers took time and money to secure.
- They give you real tools to protect your position that a competitor launching tomorrow simply doesn't have.
- Ask whether the IP transfers with the sale and confirm that trademarks are in the company's name, not the founder's personal name.
Per-Product Economics
- Ask for a breakdown of what it costs to land each major product at a customer's door, including manufacturing, freight, duties, and platform fees.
- Clearly documented margins that hold up under scrutiny are what let you model the business with confidence before you close.
- When those numbers are vague or inconsistent, take the time to fully understand why before moving forward.
Supplier Relationships
- A supplier setup with documented lead times, multiple options for key products, and established payment terms is a meaningful asset.
- Brands that depend on a single overseas factory with no backup are more fragile than brands with redundancy built in.
- Ask how long the supplier relationships have been in place and whether key contacts will facilitate introductions to a new owner.
Systems and Team
- Ask who handles advertising, customer service, and inventory reordering today.
- When those functions are managed by a team with clear instructions and documented processes, you're buying a business that runs without you from day one.
- When the founder manages the ad account personally and handles all customer service, factor in what it will cost to hire for those roles or absorb them yourself.
Valuation
What Should You Expect to Pay?
3x-5x
SDE
Single-channel, owner-managed operations
5x-8x
EBITDA
Multi-channel, strong brand, team-run operations
The spread comes down to how many channels the brand sells through, how strong the brand protection is, and whether the business runs without the founder managing ads and inventory daily.
What drives a premium
Selling on three or more channels including own website and wholesale
Registered trademarks and brand registry protection on primary marketplace
Documented per-product cost and margin for top 10 SKUs
Advertising and customer service managed by team with documented processes
SBA Loan Calculator
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FAQ
Ecommerce Business Acquisition
What should I look for when buying an ecommerce business?
Focus on the profit verification first: do the financial records match the platform dashboards? After that, look at channel mix, brand protection, supplier documentation, and who runs the day-to-day operations. The best ecommerce acquisitions come with a team already managing ads and customer service. You can browse ecommerce businesses for sale on Rejigg to see what's available.
How much does an ecommerce business cost?
Most ecommerce businesses sell for 3 to 8 times annual profit. Owner-managed single-channel brands tend to land in the 3x to 5x range. Multi-channel brands with registered trademarks, team-run operations, and reliable suppliers can reach 6x to 8x. Use the SBA loan calculator to model what financing might look like at different asking prices.
How do I evaluate an ecommerce business before buying?
Start by reconciling the seller's profit and loss statements against their platform reports from Amazon, Shopify, or wherever they sell. Ask for a product-level margin breakdown showing manufacturing, shipping, duties, and platform fees. Review advertising account history, conversion rates, and return rates. Ask who manages each major function and what documentation exists for each operational process.
What due diligence questions should I ask about an ecommerce business?
Ask whether the financial records have been reconciled with platform payouts and whether there are any unexplained discrepancies. Ask which trademarks are registered and in whose name. Find out who the primary supplier is, what the backup options are, and what the lead time is for a full reorder. Ask what percentage of revenue is attributable to the top-selling product and what happens if that SKU runs into a supply issue.
Where can I find ecommerce businesses for sale?
Rejigg connects buyers directly with ecommerce brand owners without brokers. You can browse ecommerce businesses for sale on Rejigg and message sellers directly. Listings include financial metrics and channel details upfront so you can assess fit before requesting more information.
How does the Amazon account transfer process work when buying an ecommerce business?
You and the seller coordinate a direct account transfer through Amazon, which includes the seller account, brand registry, and advertising accounts. Having trademarks properly registered in the company's name makes this process straightforward. Budget two to four weeks for the handover process with overlap access. The SBA loan calculator can help you plan around any revenue gap during the transition.
How should I handle inventory when buying an ecommerce business?
Most ecommerce deals include inventory at the seller's cost, with slow-moving or aging stock negotiated separately or excluded. Before closing, ask for a current inventory count with location, age by SKU, and days-of-supply at current sales rates. Knowing your reorder lead times from the outset lets you plan your first purchase order before you run out of stock.