Ecommerce Businesses for Sale.

The financials are verifiable in ways most business types can't match, and the best brands come with a team already running ads, handling customer service, and managing reorders without the founder needing to be involved.

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A clay model of an ecommerce company's fulfillment warehouse in Ohio, with the owner looking over the operation.

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135

Active Listings

$1.0M

Median Asking Price

Rejigg lists 135 ecommerce businesses for sale. The median asking price is $1.0M. 9 of them were listed in the last 30 days. The states with the most ecommerce listings are California with 24 listings, Florida with 19, and New York with 12.

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Featured Ecommerce Businesses

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What to know

What to know about buying an ecommerce business

How ecommerce businesses are valued

Asking prices are set as a multiple of earnings: 3x–8x annual profit, depending on channels, brand strength, and how much runs without you.

Where you land in that range depends on whether you sell through multiple channels or just one, how strong your brand protection is, and whether the business runs without you managing ads and orders every day.

Selling through more than one channel
A registered brand with trademark protection
Clear costs and profits for each product
Advertising run by your team, not just you

What buyers of ecommerce businesses look for

Ecommerce brand operators looking to add complementary products to their portfolio
Experienced ecommerce operators who'd rather buy a proven brand than start from scratch
Companies in related product categories looking to expand into yours
Buyers with marketing or operations experience who want a business with clear, proven profitability

The first questions buyers ask:

Contribution Margin. Can you show contribution margin by channel and SKU, not just gross margin?
Inventory Cash. How ugly is the inventory calendar, and how much cash does it take to stay in stock?
Ads Dependence. What’s the real ad dependency, and can performance survive a handoff?

Closed deals

Rejigg ecommerce deals closed

Across 42 closed deals on Rejigg, the median time from first pitch to close is 177.5 days.

See all Rejigg deal data

Due diligence

What to Look For

Practical guidance from hundreds of real acquisition conversations.

Channel Diversification

Get excited about brands that sell through their own website and wholesale accounts alongside their primary marketplace.
When revenue comes from multiple channels, you're not betting your entire investment on any one platform's policy changes.
Even early-stage traction on a second channel shows that the brand can travel beyond where it started.

Brand Protection

Registered trademarks, brand registry on Amazon, and design patents on bestsellers took time and money to secure.
They give you real tools to protect your position that a competitor launching tomorrow simply doesn't have.
Ask whether the IP transfers with the sale and confirm that trademarks are in the company's name, not the founder's personal name.

Per-Product Economics

Ask for a breakdown of what it costs to land each major product at a customer's door, including manufacturing, freight, duties, and platform fees.
Clearly documented margins that hold up under scrutiny are what let you model the business with confidence before you close.
When those numbers are vague or inconsistent, take the time to fully understand why before moving forward.

Supplier Relationships

A supplier setup with documented lead times, multiple options for key products, and established payment terms is a meaningful asset.
Brands that depend on a single overseas factory with no backup are more fragile than brands with redundancy built in.
Ask how long the supplier relationships have been in place and whether key contacts will facilitate introductions to a new owner.

Systems and Team

Ask who handles advertising, customer service, and inventory reordering today.
When those functions are managed by a team with clear instructions and documented processes, you're buying a business that runs without you from day one.
When the founder manages the ad account personally and handles all customer service, factor in what it will cost to hire for those roles or absorb them yourself.

Valuation

What Should You Expect to Pay?

3x-5x

SDE

Single-channel, owner-managed operations

5x-8x

EBITDA

Multi-channel, strong brand, team-run operations

The spread comes down to how many channels the brand sells through, how strong the brand protection is, and whether the business runs without the founder managing ads and inventory daily.

What drives a premium

Selling on three or more channels including own website and wholesale

Registered trademarks and brand registry protection on primary marketplace

Documented per-product cost and margin for top 10 SKUs

Advertising and customer service managed by team with documented processes

SBA Loan Calculator

See what your monthly payments would look like at different deal sizes

For buyers

Make your next conversation count

A listing starts the conversation. These tools help you check the fit, understand the financials, and decide what to ask next.

Prepare for the first owner call

Clarify what is for sale, who runs the business, and what the owner wants from a transition.

Prepare your buyer introduction

Check the numbers behind the asking price

Explore financing scenarios, debt payments, and the cash a business needs to keep operating.

Try the SBA loan calculator

Turn interest into a clear next step

Use the diligence checklist and LOI templates to organize requests and prepare a proposal.

Explore the deal templates

Find a business worth a closer look

Keep your industry and location in focus. Explore matching businesses or get new listings as they arrive.

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Thinking About Selling?Read our owner's guide to selling an ecommerce business, with valuation tips, buyer expectations, and step-by-step advice.

Read the Owner's Guide

Ecommerce Business Acquisition

How do I contact the owner of a business I found on Rejigg?

Create a free Rejigg account; owners, and the brokers who run some sales, only hear from buyers through the platform. Open the listing to see the full profile: city, team size, financials, what is for sale, and the reason for selling. Sign Rejigg's standard Fee & Confidentiality Agreement for that business; it is the same form for every deal. Verify your phone, then send your pitch from the listing. Replies, meetings, and documents all run through Rejigg.

Can I email Rejigg to get introduced to an owner?

No. Rejigg does not forward emails to owners or brokers, so a note to support@ or hello@ with a listing link will not reach them. Create a free account, open the listing, sign the agreement for that business, verify your phone, and send your pitch; that reaches them in a few minutes.

Can you show contribution margin by channel and SKU, not just gross margin?

Buyers are trying to see what you keep after order-level costs that rise with volume: ad spend, marketplace fees, fulfillment, shipping subsidies, and refunds. They also want to see whether profit comes from a few hero SKUs while the rest of the catalog quietly loses money. A clean contribution margin view builds trust because it ties your dashboards back to payouts and the bank.

How ugly is the inventory calendar, and how much cash does it take to stay in stock?

Ecommerce can look profitable on paper and still need a cash injection because inventory deposits and ad spend hit weeks before the sales show up. Buyers are underwriting whether stockouts will crush momentum after close and whether slow movers will turn into dead stock. They also want your lead times, order minimums, and reorder rhythm so they can plan working capital and financing.

What’s the real ad dependency, and can performance survive a handoff?

Buyers want to see whether performance comes from a repeatable ad system or from one person who knows the accounts by feel. They are also checking whether ad spend produces profit after fees, fulfillment, and returns, not just a good-looking dashboard. Most of the time, clean trends matter more than a few cherry-picked screenshots.

What’s the platform risk profile on Amazon or Shopify, and is it fixable?

Buyers are pricing the risk that a platform issue turns revenue off overnight. On Amazon, that usually comes down to account health history, Brand Registry control, listing ownership, policy violations, and unauthorized sellers. On Shopify, it’s clean ownership of the store and ad accounts, realistic attribution, and whether traffic depends too heavily on one algorithm or one paid channel.

Are returns, refunds, and chargebacks priced in, and what do they cost all-in?

Buyers want to know whether returns are a managed part of the model or a margin leak hidden across refunds, shipping labels, 3PL handling, and write-offs. They also look for SKU-level drivers because one bad variant can distort the whole picture. In some categories, higher returns are normal. The concern is when the story is fuzzy or the trend is getting worse.

Are the ‘assets’ actually transferable: domains, ad accounts, Brand Registry, email, and creative?

In ecommerce, the assets are usually logins, permissions, and ownership records. Buyers want to avoid a late surprise where the ad account belongs to an agency, the domain sits in a personal registrar, or Brand Registry can’t be transferred. Clean transfer prep also signals the business is operator-ready, not a pile of passwords.

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