Grand Meadows
A Reformer's Exit, Seller-Financed

The Business
Grand Meadows has made equine supplements in Orange, California since the mid-1980s, founded by a dressage rider and built around research-backed flagship products, including one supported by eight published trials. It sells direct to trainers and through Chewy and Amazon, with a six-person team known for bleeding company colors, profit sharing, and free Wednesday lunches.
Nick Hartog arrived in America on a 1979 road trip and never left. He joined Grand Meadows on a sweat-equity deal in the late 1990s, eventually bought out the founder, and along the way became the industry's conscience: after his testing found only 2 of 32 supplements meeting their label claims, he helped found the National Animal Supplement Council to fix it. At 67 he sold to spend his time restoring a 1915 Dutch hotel barge in Antwerp.
Transaction Timeline
How the Deal Happened
Nick connected with Christopher Starr on Rejigg in July 2025, and the deal moved as fast as trust allows: closed by the end of September 2025, with Nick financing the entire purchase himself. No bank, no third-party debt, just a seller confident enough in his buyer to hold the note.
Deal Highlights
Research-Backed Products
Flagship supplement supported by eight published research trials.
Industry Reformer
The owner's testing exposed label failures and sparked a national standards council.
Seller-Financed Close
The owner held the note for the full purchase price, no bank involved.
One Quarter, Start to Finish
From first call to closed deal inside three months.
The Buyer
Christopher Starr acquired Grand Meadows as an individual investor who moved decisively and earned the seller's confidence, closing on a fully seller-financed structure. The deal kept a loyal team and a research-driven product line intact under new ownership.
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