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Web Design Businesses for Sale

The combination of maintenance clients who stay for years and a delivery team that manages projects without the founder is what makes the best agencies stand out from a project shop that just happens to have a website.

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18

Active Listings

$1.8M

Median Asking Price

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Featured Web Design Businesses

Showing 18 of 18 listings

Full Service Marketing Agency

Operates as a full-service marketing agency offering web design, social media management, video production, email marketing, and SEO, catering to mid-sized companies such as nonprofits and legal firms with a mix of recurring and project-based revenue streams.
Price$600K
Revenue$653.8K
EBITDA$175.2K

Software Design and Development Firm

Creates innovative mobile solutions and custom software to solve complex business problems, with 30% of revenue from on-going support and 70% from project-based work, generating $3.2M in revenue and $752k in EBITDA in 2023.
Price$3.5M
Revenue$2.4M
EBITDA$427K

Web Development and Design Firm

Provides digital strategy, web design, and enterprise-level WordPress development with a portfolio including large enterprises and institutions, and generates 35% recurring monthly revenue.
Price$1.5M
Revenue$2.2M
EBITDA$226.9K

Web Design and Development for Ecommerce

Provides web development, design, SEO, and digital marketing services for ecommerce businesses, specializing in fashion, beauty, accessories, food and beverage, pharmaceuticals, and auto parts sectors.
Price$601K
Revenue$696.9K
EBITDA$121.5K

Digital Marketing Agency

Provides customizable digital marketing services such as SEO, website design, social media management, and online reputation management to small and midsize businesses across 30 states and three countries, with revenue from monthly contracts and a 90% two-year retention rate.
Price$2M
Revenue$494.2K
EBITDA$285.1K

Digital Agency for Ecommerce Companies

Offers web design, app/web development, UI design, branding, email marketing, and paid media services for e-commerce companies with substantial online and offline sales, including notable clients like SC Johnson, Netflix, Patagonia, and Zagg.
Price$3.6M
Revenue$5.1M
SDE$1.9M

Managed Service Provider

Offers web design, internet marketing, IP services, web teams, and IT management for local small businesses, with 68% of revenue from MRR and 32% from projects.
Price-
Revenue$2.8M
EBITDA$457.9K

Data Analytics & Marketing Platform

Provides proprietary research tools, websites, and marketing solutions for economic and community development organizations across the Southeastern United States.
Price$400K
Revenue$1.4M
EBITDA$24K

Funeral Home Digital Services Company

Offers an automated digital marketing platform for funeral homes with lead management, appointment booking, aftercare automation, AI bot development, and communication tools.
Price$2M
Revenue$861.8K
EBITDA$175.8K

Service Professional Marketplace Platform

Operates an online platform connecting customers with licensed local service professionals, offering tools such as payment processing and lead generation, with revenue from transaction fees, subscriptions, and marketing services.
Price-
Revenue$4M
SDE$1M

Agentic AI Solutions and Consulting Services

Specializes in developing secure AI agents, automation, and system migration services, while offering creative and digital solutions like UI/UX design, app development, branding, and games development for enterprise and SMB customers.
Price-
Revenue$500K
EBITDA$100K

Next-Generation Platform Designed to Build Applications

Provides an advanced no-code platform for building web and mobile applications for enterprises, serving SMBs in APAC and EMEA regions, and expanding into the US market, generating revenue through annual recurring licensing.
Price-
Revenue$1.2M
EBITDAN/A

IoT App Development Company

Specializes in the design and creation of mobile and web apps with a focus on IoT solutions, serving a wide range of businesses and generating revenue on a project and recurring basis.
Price-
Revenue$2.9M
EBITDA$310K

Software Development Business

Specializes in advanced software development including AI, blockchain, web and mobile apps, and offers end-to-end technology consulting and digital marketing solutions focusing on scalability, security, and user experience.
Price$2M
Revenue$950K
EBITDA$200K

Marketing Business

Offers comprehensive marketing services including strategy, web design, digital advertising, branding, graphic design, and printed promotional items for small to medium-sized businesses.
Price$600K
Revenue$831.1K
SDE$154.7K

Digital Services / Software Development Business

Offers comprehensive digital solutions specializing in web development, mobile applications, custom software, digital security, and e-commerce with a focus on creative, flexible, and affordable services primarily for one-time projects.
Price$1.5M
Revenue$300K
EBITDA$156K

Digital & Social Marketing Agency

Offers full-service digital and social marketing solutions including web design, marketing, and social media management.
Price-
Revenue$981.6K
EBITDA$200K

Web Design, Development, & Hosting Company

Specializes in custom web design, website development, e-commerce solutions, mobile application development, and offers B2B services with 30% recurring revenue from retainers and hosting, and 70% from project-based new builds.
Price$7M
Revenue$1.7M
EBITDA$850K
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Due diligence

What to Look For

Practical guidance from hundreds of real acquisition conversations.

Monthly recurring revenue

  • Ask what percentage of revenue comes from maintenance plans, hosting contracts, and monthly retainers. That number tells you how predictable the business is before you look at anything else.
  • Find out the renewal rate and how long the average client has been on a maintenance plan. Four or more years is a sign of genuine loyalty, not just inertia.
  • Look at whether maintenance contracts include language about ownership transfer. Most are straightforward, but worth confirming early.

Delivery process and documentation

  • Ask how projects are managed from scoping to handoff and who owns the client relationship at each stage. A written process managed by project managers is what makes the agency acquirable.
  • Find out what happens when the owner is unavailable. If the team handles client check-ins, revisions, and quality reviews without the founder stepping in, that is a strong signal.
  • Agencies where the owner handles everything are a different kind of investment than ones with documented processes. Neither is wrong, but know what you are buying.

Client concentration and mix

  • Ask how many active maintenance clients there are and what each one contributes to revenue. No single client above 15 percent of total revenue is a healthy benchmark.
  • Look at what industries the clients come from. Concentrated in one sector means one industry downturn can hit hard; diversified is more resilient.
  • Ask which client relationships are tied to the current owner personally versus to the team. Relationships that belong to the agency are far easier to carry through a transition.

Proprietary tools or platforms

  • Find out if the agency built any internal tools or platforms it owns outright. Owned IP changes the value picture compared to agencies that rely entirely on third-party platforms.
  • Ask whether those tools generate licensing revenue today or could in the future. Even early-stage licensing creates an asset layer beyond the client work.
  • Understand what happens to any proprietary tools after the sale. Make sure ownership transfers cleanly with the business.

Margin quality and team structure

  • Ask for project margins by engagement type. Consistent margins above 30 to 35 percent with a lean team is a healthy signal.
  • Find out how the agency uses freelancers. A trusted roster for surge work keeps overhead low without sacrificing capacity.
  • Understand where margin tends to get lost. Scope creep on fixed-price projects is the most common culprit and worth asking about directly.

Valuation

What Should You Expect to Pay?

2x-4x

SDE

Project-heavy, owner-dependent delivery

4x-7x

EBITDA

Strong recurring revenue with team-managed delivery

The spread reflects how much revenue comes from recurring maintenance and hosting versus one-off builds, and whether the delivery team manages project work without the owner involved in day-to-day client decisions.

What drives a premium

Monthly maintenance and hosting revenue with documented multi-year client retention

Written delivery process covering scoping, revisions, and handoff managed by project managers

Proprietary tools or platforms generating licensing revenue beyond standard project fees

No single client exceeding 15 percent of total revenue

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FAQ

Web Design Business Acquisition

What should I look for when buying a web design business?

Focus on recurring revenue first: what percentage of the agency's income comes from monthly maintenance plans and hosting? Then look at how projects are delivered, specifically whether the team manages client work without the owner in every conversation. Client retention rates and how long the average maintenance client stays are two of the clearest signals of a healthy business. You can browse web design businesses for sale on Rejigg to see current listings.

How much does a web design business cost?

Most web design businesses sell for 2 to 7 times annual profit. Agencies with documented recurring maintenance revenue, team-managed delivery, and loyal clients tend to command higher multiples. Use the SBA loan calculator to think through financing, since many web design acquisitions work well with SBA loans given their recurring revenue profiles.

How do I evaluate a web design business before buying?

Ask for three years of financials broken out by revenue type: project builds, maintenance plans, hosting, and any licensing. Review the active client list with revenue per client and how long each has been with the agency. Ask how projects are scoped and managed, and who owns the quality review step. Spend time understanding which client relationships are connected to the team versus to the current owner personally.

What due diligence questions should I ask about a web design business?

What percentage of revenue comes from recurring maintenance and hosting? What is the average client tenure on a maintenance plan? Who manages project scoping, timelines, and quality review when the owner is out? Do maintenance contracts include language about ownership transfer? Are there any clients who account for more than 15 percent of revenue, and what does that relationship look like?

Where can I find web design businesses for sale?

Rejigg connects buyers directly with web design agency owners. You can browse web design businesses for sale on Rejigg, review verified financials, and reach out to sellers without a broker in the middle.

How much does recurring revenue affect the value of a web design agency?

It is one of the biggest valuation drivers. Agencies with documented maintenance plans, hosting contracts, and monthly retainers consistently sell at higher multiples because buyers can count on that income continuing after close. Show renewal rates, average client tenure on maintenance plans, and monthly recurring revenue as a share of total revenue, because those numbers tell buyers how stable the baseline is.

Can someone without technical web design experience run a web design agency?

Yes, if the development and design team handles the technical work without you. Many buyers come from project management, marketing, or business operations backgrounds. What matters is that your lead developer or project managers manage the quality, timelines, and client communication, while you focus on business development, client relationships, and growth. A documented delivery process and a stable technical team make this transition very manageable.