Selling your life's work on your own terms is possible. This guide walks you through Rejigg's step-by-step process of selling a business successfully.
If you've ever considered selling your business, you know that it's a complicated process. There's just no obvious way to do it. Your choices seem limited: hire aggressive brokers who take 5-10% of your sale, or wait for cold calls and sell to the most persistent buyer rather than the right one. It's painful and unnecessarily complicated and often can feel like chewing glass.
Yet selling your life's work on your own terms is possible. This guide walks you through Rejigg's step-by-step process of selling a business successfully.
We'll cover when to sell, how to find buyers, valuation basics, negotiations, due diligence, and closing the deal. Our goal is to provide you a framework to confidently approach this process for a smooth selling experience while avoiding common pitfalls.
Explore the questions buyers are asking in your industry. Each page surfaces the topics, FAQs, and trends that matter most to potential acquirers.
Hear directly from owners who have successfully exited their businesses using Rejigg. We'd love to make you our next success story.
Whether you're just exploring or ready to list, we can help.
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Read the Full Guide
Our 6-step owner's guide covers everything from deciding to sell through post-sale transition.
How long does it take to sell a business?
For businesses doing $1M+ in revenue, expect at least 6 months from start to close. The process includes preparation, finding buyers, negotiations, due diligence, and closing. It's a lot to manage — which is why Rejigg's platform keeps everything in one place. Your 6-step guide maps the full timeline, and our built-in deal tracker lets you manage every buyer conversation, document, meeting, and offer from a single dashboard so nothing falls through the cracks over those months.
How much does it cost to sell a business?
Traditional brokers charge 5-10% of the sale price — on a $3M deal that's $150K-$300K. Rejigg is not a broker. We're a platform with the tools you'd normally pay a broker for — buyer vetting, NDA signing, scheduling, document sharing, deal tracking — built right in. You connect directly with pre-vetted buyers and keep more of what you've built. You'll still want an M&A attorney and accountant ($10,000-$50,000 depending on deal complexity), but the platform itself replaces the broker. See our pricing page for details.
Do I need a broker to sell my business?
No. For most businesses under $10M, many owners get better results connecting directly with qualified buyers. The reason people hire brokers is for access to buyers and help managing the process. Rejigg gives you both without the 5-10% fee. Our platform handles the entire workflow: pre-vetted buyers reach out to you, they sign NDAs digitally before seeing sensitive information, you schedule calls with built-in Zoom integration, share documents through your secure data room, and track every deal from a single dashboard. You stay in the driver's seat. Talk to our team to see if direct selling is right for you.
What is my business worth?
Most businesses are valued using multiples of EBITDA, typically ranging from 3-7x depending on size, industry, growth rate, and other factors. Rejigg's free valuation calculator uses real transaction data to give you a starting estimate. If you use QuickBooks, you can connect your account and automatically import your financial data — no manual entry required. For SBA-financed deals, our SBA loan calculator helps you understand how buyers think about financing and what deal terms look like from their side.
What happens after I sell my business?
Most deals include a transition period (30 days to 2 years) where you help the new owner learn the business. Post-sale involvement ranges from complete departure to ongoing consulting, employment, or board roles. Setting clear expectations early prevents conflict later. On Rejigg, transition terms are part of the deal conversation from the start — our offer tracking captures these details alongside price and structure so nothing gets left to a handshake. Read our transition guide for a step-by-step calendar.
What financials do buyers expect to see?
At minimum: 3 years of tax returns, monthly P&Ls, and a balance sheet. Buyers and their lenders want numbers that reconcile to your tax returns and bank deposits. Prepare a normalized EBITDA or SDE bridge with documented add-backs. Messy financials are the number one reason deals slow down or fall apart. Rejigg makes this easier in two ways: our QuickBooks integration automatically imports your financial data so you don't have to build spreadsheets from scratch, and our built-in data room lets you upload and organize all your documents in one place. When a buyer asks for something, you share it in a click — no digging through email chains. Our preparation checklist covers exactly what to have ready.
What are add-backs and why do they matter?
Add-backs are personal or one-time expenses run through the business that a new owner wouldn't incur. Things like above-market owner salary, personal vehicles, or one-time legal fees. A clear add-back schedule with supporting documentation is essential — if you can't defend an add-back in one sentence with evidence, don't include it. Rejigg's valuation calculator factors in common add-backs to give you a clearer picture of your adjusted earnings, and when it's time to share your add-back schedule with buyers, your data room keeps everything organized and access-controlled.
Will buyers worry that the business depends too much on me?
Owner dependence is the number one concern buyers raise across every industry. They want to know the business can run without you. The fix: document your processes, delegate key responsibilities, and show evidence the business operated while you were away. Even a two-week vacation with no fires is powerful proof. On Rejigg, buyer conversations happen through the platform — so you can share process documentation, org charts, and operational evidence directly through your data room as you build trust. Read more in our preparation guide.
How does customer concentration affect my sale?
If one or two customers represent 30%+ of revenue, buyers see fragility. They'll either discount the price, push for an earnout, or walk away. Before listing, prepare a top-10 customer breakdown showing revenue share, contract terms, renewal history, and who owns each relationship. Diversification over time is the best fix, but even documenting the risk clearly helps. Our valuation tool can help you see how concentration affects your multiple, and when buyers ask the tough questions, having this analysis ready in your Rejigg data room shows you've done the work.
What is a data room and do I need one?
A data room is a secure, organized collection of the documents buyers need during diligence: financials, tax returns, contracts, org charts, equipment lists, and legal agreements. Sellers with a well-organized data room close faster and at better terms because they can respond to buyer requests within 24-48 hours instead of scrambling. Rejigg's built-in document management is a core part of the platform, not an afterthought. When you list on Rejigg, you get a secure data room where you can upload, organize, and share documents directly with buyers — but only after they've signed an NDA through the platform. You control exactly who sees what and when, all from one place. No third-party file-sharing tools, no back-and-forth email attachments, no guesswork.
What is an earnout and should I accept one?
An earnout ties a portion of the purchase price to post-sale performance, like hitting a revenue target or retaining key customers. They're common when the buyer sees transfer risk: high owner dependence, concentrated revenue, or unproven systems. You can reduce earnout exposure by addressing these risks before going to market. On Rejigg, every offer — whether it's an IOI or a formal LOI — is tracked in your deal dashboard with full terms, so you can compare structures side by side and see exactly what you're agreeing to. Our negotiation guide covers strategies for structuring terms that protect you.
What does "deal structure" mean and why does it matter?
Deal structure is how the purchase price gets paid: cash at close, seller financing (a note you carry), earnouts tied to performance, or rollover equity where you keep a stake. Structure often matters more than headline price — a $5M offer with 80% cash at close can be worth more than a $6M offer with half tied to an earnout. Rejigg's offer management captures the full picture: enterprise value, total consideration, ownership percentages, and key terms are all tracked for every offer you receive. Our deal negotiation guide helps you define your non-negotiables before conversations start, and our SBA calculator shows how lender financing affects deal terms.
How do I know if a buyer is serious?
Serious buyers ask specific financial questions early, have a clear acquisition thesis, and can explain how they'll fund the deal. They'll sign an NDA promptly, engage with your data room, and move on a reasonable timeline. Rejigg is built to surface these signals. Every buyer is pre-vetted before they can contact you, with profiles showing their financing capability and acquisition history. When a buyer reaches out, they submit a pitch explaining their interest and background. NDAs are signed digitally through the platform before they see any sensitive information. From there, you schedule calls with built-in Zoom integration, share documents through your data room, and track their engagement from your deal dashboard — so you always know who's serious and who's just browsing. Learn how Rejigg qualifies buyers.