How to Sell Your Business Without a Broker

Lead your own sale with vetted buyers and the tools to run it. Rejigg is free for owners, and brokers list here too, so you choose the route.

Schedule a Free ConsultationSee How It Works

Why Owners Choose to Sell Directly

You talk with buyers yourself, set the pace, and keep every decision. Rejigg carries the mechanics. Here is what that means in practice:

You choose the buyer

Vetted buyers send a request with their background and how they would fund the deal. You decide who gets a conversation, and weigh fit alongside price.

You hear it firsthand

You talk with buyers directly, by message, phone, or video. Ask what they plan for your team and your customers before you share anything sensitive.

No exclusivity on Rejigg

We regularly see broker agreements with 3–5 year commission tails. That can mean owing a commission years after the relationship ends if you sell to a buyer covered by the agreement. Rejigg requires no exclusivity and charges owners no success fee.

Nothing up front

Rejigg is free for owners: no listing fee, no retainer, and no owner success fee. Legal, accounting, and financing costs are separate in any sale.

Prefer a broker? Brokers list businesses on Rejigg too, and your business reaches the same vetted buyers either way.

Andy Symonds sold a 25% stake in Ballast Books to an investor he met through Rejigg. The investor first asked for control. Andy said no, and kept it. Read Andy's story

What's your business worth?

Sign up to learn more about selling your business. Free valuation included.

How Selling Without a Broker Works

Five steps, free for owners.

3.7 days
median, buyer pitch to first meeting
41.3 days
median, pitch to first offer letter
177.5 days
median, pitch to closed deal (42 closed deals)

Data from Rejigg over the past 3 years.

1

Get a Valuation

Free · 15 minutes

A free, data-backed estimate from real transaction multiples, so you start from a realistic number.

2

Build Your Profile

Anonymous by default

Buyers see industry, region, and financials. Your name stays hidden until you say otherwise.

3

Meet Vetted Buyers

3.7 days to a first meeting

Every buyer is vetted and pays to be here. You see who they are and how they’d fund the deal before you meet.

4

Compare Offers

41.3 days to a first offer

Offers land in one dashboard, side by side, so you can compare terms and pick your buyer.

5

Close the Deal

177.5 days, pitch to close (42 closed deals)

Share documents on your terms in the data room, with our team behind you through closing day.

Broker Commission, in Dollars

Brokers typically charge 5–10% of the sale price. Here is that range in dollars, so you can compare routes on the same numbers.

$2M
Sale Price
$100K–$200K
Hypothetical broker fee at 5–10%
$5M
Sale Price
$250K–$500K
Hypothetical broker fee at 5–10%
$10M
Sale Price
$500K–$1M
Hypothetical broker fee at 5–10%

Two Ways Owners Sell, and How Brokers List on Rejigg

 Lead it yourself on RejiggWork with a broker who lists on Rejigg
What you pay Rejigg$0$0
What you pay a brokerNothingThe commission you agree with your broker, typically 5–10%
Who talks to buyersYou, directlyYour broker, with you
Who sees the businessVetted Rejigg buyersThe same vetted Rejigg buyers
ExclusivityNone from RejiggNone from Rejigg; your broker agreement sets its own terms
Help when you want itRejigg's team, and Rejigg Assist as an optional paid serviceYour broker, with Rejigg's tools for both of you

Your Work and Rejigg's

Selling directly means you lead the work and Rejigg carries the mechanics. Your attorney and accountant handle the legal and tax work, as they would with a broker. Rejigg Assist is an optional paid service. We quote the scope and pricing individually.

 YouRejigg
Preparation and valuationYou gather your financials, tax returns, and key contractsRejigg gives you a free valuation and builds your anonymous profile
Finding and qualifying buyersYou review each request and choose whom to acceptRejigg vets buyers and matches them to your business
NDAs and confidentialityYou decide when to share your name and which documents to openRejigg keeps your profile anonymous and has buyers sign an NDA through the platform
ConversationsYou talk with buyers directly, by message, phone, or videoRejigg handles messaging, scheduling, and video calls
NegotiationYou set your terms and choose the offerRejigg lines up offers side by side, and our team can talk them through with you
Diligence coordinationYou answer buyer questions and upload documentsRejigg gives you a data room with access you control and tracks the deal
Closing coordinationYour attorney drafts or reviews the purchase agreement, and your accountant plans for taxesRejigg tracks the steps to closing, and our team stays with you through closing day

Hear It From Owners Who've Done It

Real owners, their own words. No scripts, no actors.

“I thought it gave myself an opportunity to be a little more in the driver's seat. What you had to offer made me realize I was in control.”

Business owner, sold through Rejigg

“I was really surprised. Immediately I think three interested parties, and we totaled eight. Three ended up being very serious and we ended up with one that bought.”

Business owner, sold through Rejigg

“Completely free for me. It was a no brainer.”

Business owner, sold through Rejigg

“Those leads would have never happened without your platform.”

Business owner, sold through Rejigg

“I liked how easy it was to get those leads at the beginning and then find out if we were going to continue talking or not.”

Business owner, sold through Rejigg

“I could vet them out and we'd have some conversation right away. You can answer their questions right away and you're not wasting a lot of time before you get down into the brass tacks.”

Business owner, sold through Rejigg

“I like that you're dealing directly with the people that you're going to be selling to, as opposed to attorneys. You get them involved a little bit later on.”

Business owner, sold through Rejigg

“It was nice to have a platform for this style of company. Most M&A firms won't even want to deal with someone like us.”

Business owner, sold through Rejigg
Essential reading

Go deeper on selling without a broker

Short guides on each part of the process, from what brokers charge to how deals actually close.

A cream study model of a line of seven flat stepping stones leading to a small door in a short piece of wall, with the last stepping stone in green.
Steps to sell a business without a brokerThe process end to end: numbers, financials, confidentiality, offers, diligence, close.Read the guide
A cream study model of a plain loaf on a board with one slice cut and lying beside it, a bread knife resting on the board, with the cut slice in green.
Business broker commission ratesWhat brokers actually charge at every deal size, with the fee math spelled out.Read the guide
A cream study model of two separate stone blocks joined by a small arched footbridge between them, with the bridge deck in green.
What does a business broker do?The five things a broker does, and which ones you can run yourself.Read the guide
A cream study model of a single door standing open in its own freestanding frame, a short path running through it, with the doorknob in green.
Do you need a broker to sell your business?When a broker earns their fee, and when you can run the process yourself.Read the guide
A cream study model of a low stone wall with a single wooden gate standing open in it, a path of small flat stepping stones leading through the gate, with the gate latch and its hinge straps in green.
How to find buyers for your businessWhere serious buyers actually come from, and how to qualify them.Read the guide
A cream study model of an hourglass standing upright with sand in both bulbs, with the sand in green.
How long it takes to sell a businessWhat our deal data says about the real timeline, from first pitch to close.Read the guide

Common questions about selling without a broker

Can I really sell my business without a broker?
Yes. Rejigg gives you the two things a sale needs: access to vetted buyers and a way to run the process. The platform handles buyer vetting, NDAs, scheduling, document sharing, and deal tracking, and you keep every decision. It is free for owners. If you prefer a broker, brokers list businesses on Rejigg too.
Is it safe to sell a business without a broker?
It can be, and a few habits keep it that way. On Rejigg, our team vets every buyer before they can contact you, buyers sign an NDA through the platform, and your profile stays anonymous until you decide to share your name. You choose when to share documents and with whom. Bring in your own M&A attorney and accountant, as you would with a broker.
For the full list, see is it safe to sell a business without a broker
How much do business brokers charge?
Brokers typically charge 5–10% of the final sale price, and the owner generally pays it. Hypothetical: on a $2M sale, that's $100K to $200K; on a $5M sale, $250K to $500K. Some charge an upfront fee that is credited against the commission at closing, and agreements often include an exclusive period of 6 to 12 months. Read the terms before you sign.
What does Rejigg cost owners?
Rejigg is free for owners. There is no listing fee, no retainer, and no owner success fee. Buyers can start on a free plan or pay for a subscription, and pay a success fee when their deal closes. Legal, accounting, and financing costs are separate in any sale. Budget for an M&A attorney and accountant ($10K–$50K depending on deal complexity), costs you'd have with a broker too.
How do I know the buyers are serious?
Every buyer on Rejigg is vetted by our team before they can contact sellers. Buyers also pay a subscription fee, which filters out anyone who isn't actively looking to acquire. When a buyer reaches out, they submit a pitch explaining their background, acquisition criteria, and how they plan to fund the deal. Owners sometimes assume a buyer who found them online can't be serious. In practice, qualified, funded buyers increasingly search directly, and the screening happens before they ever reach you.
How do I screen buyers when I sell on my own?
Rejigg does the first screen. Every buyer is vetted by our team before they can reach you, and each one sends a pitch with their background, what they're looking for, and how they plan to pay. You read each request and choose who gets a conversation, and you can say no to anyone. For your own checks, ask how they'll fund the deal and ask for proof of funds before you share detailed financials.
Our guide on how to screen buyers walks through it step by step
Is the highest offer always the best offer?
No. Whether a deal actually closes usually comes down to financing certainty and buyer fit. A slightly lower offer from a buyer with committed funding and a credible plan for your team often beats a bigger number that rests on shaky financing or aggressive earnout targets. Sellers regularly take the surer offer, and they tend to be glad they did.
Are most business sales all-cash?
No, all-cash deals are the exception. Most acquisitions of businesses this size combine an SBA loan, a seller note (you finance part of the price and get paid over time, with interest), and the buyer's own cash. A buyer proposing that kind of mix is normal, and often better prepared than one promising all cash up front.
Can I keep talking to other buyers after signing a letter of intent?
Usually not. Most letters of intent include an exclusivity window, typically 60 to 120 days, where you agree to stop negotiating with other buyers while due diligence runs. Signing takes your business off the market for that window, so compare your offers carefully and pick your buyer before you commit to exclusivity.
Will I have to stay on after the sale?
Plan on a transition period. Most deals include one, ranging from a month or two to a year or more, and buyers often want the owner to stay to de-risk the handoff. A same-day, clean-break walk-away is rare. If the buyer uses an SBA loan, program rules generally cap paid seller involvement at around 12 months.
How long does it take to sell without a broker?
Across the 42 deals on Rejigg we can measure from a buyer's first pitch all the way to closing, the median is 177.5 days. First meetings come fast, with a median of 3.7 days across 9,357 deals. A first offer letter arrives at a median of 41.3 days after the pitch, across 385 deals. Clean financials and quick responses are the biggest levers you control.
What if I don't like any of the buyers?
You're in control. You can decline any introduction, pause your profile, or take it down entirely at any time. There's no exclusivity contract and no obligation. Many owners join Rejigg while they're still exploring whether selling is the right move. There's no pressure to accept an offer you don't feel good about.
Do I need a lawyer if I don't use a broker?
Yes. Whether you use a broker or not, you should work with an M&A attorney to review the Letter of Intent (LOI), draft or review the purchase agreement, and guide you through closing. An experienced M&A attorney typically costs $10K–$30K for a transaction. A good accountant is also essential for tax planning. You need both whether or not a broker is involved.
What size businesses does Rejigg work with?
Rejigg works with profitable businesses typically in the $1M to $30M+ revenue range, with $500K to $5M+ in EBITDA. Our buyer network includes private equity funds, search funds, family offices, and individual acquirers looking for businesses in this range.
How is Rejigg different from BizBuySell?
BizBuySell is an advertising marketplace. Owners buy a package, from $74.95 a month on a 6-month term, and buyers browse for free. BizBuySell's FAQ says it is not a brokerage and charges no commission on the sale. Rejigg is free for owners and carries the sale past the first inquiry: vetted buyers, NDAs signed through the platform, and conversations, documents, and offers in one place.
Where can I list my business for sale without a broker?
You can list it on Rejigg for free: no listing fee, no retainer, and no owner success fee. Your listing is anonymous, and only vetted buyers can contact you. Advertising marketplaces typically charge owners for a listing package and let buyers browse for free. For a side-by-side look, see the BizBuySell question above.
Can I work with a broker and still use Rejigg?
Yes. You do not need a broker to sell on Rejigg, and many owners lead their own sale here. If you would rather have a broker run the process, brokers list businesses on Rejigg, and your business reaches the same vetted buyers. If you want help without a broker, ask about Assist. Rejigg Assist is an optional paid service. We quote the scope and pricing individually.

Ready to sell on your terms?

Free for owners. Vetted buyers. You keep what you built.

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