How to Sell Your Business
Without a Broker
Keep control of your sale, connect directly with vetted buyers, and save tens (or hundreds) of thousands of dollars in broker commissions.
Owners on Rejigg have saved more than $10M in broker fees.
Why Owners Are Skipping Brokers
Business brokers charge 5-10% of your sale price. On a $2M business, that's $100K-$200K. On a $5M business, $250K-$500K. On a $10M business, up to $1M. That money comes directly out of the proceeds you've spent years building.
But the fee is only part of the problem. Brokers have structural incentive issues that work against you as a seller:
Speed over fit
Brokers earn their commission when the deal closes. The faster they close, the less work they do per dollar earned. That means they’re incentivized to push you toward the first decent offer, not necessarily the right buyer for your business, your employees, or your legacy.
Controlled conversations
Most brokers insist on gating all buyer communication through them. You don’t get to talk directly with the people who want to buy your life’s work until the broker decides you’re ready. That means you can’t assess cultural fit, ask your own questions, or build the kind of trust that leads to a good transition.
Exclusivity lock-in
Standard broker agreements require a minimum of 12 months of exclusivity, often 2-3 years. During that window, you can’t sell to anyone the broker didn’t introduce, even if you find a buyer on your own. If the relationship isn’t working, you’re stuck waiting for the contract to expire.
Retainers on top of commissions
Many brokers charge upfront retainers of $5K-$25K before they’ve done any work. You’re paying before you know if they can deliver.
None of this means brokers are bad people. Many work hard and care about their clients. But the model itself creates misaligned incentives, and more business owners are recognizing that they can sell directly and keep more of what they've built.
How Rejigg Works
Rejigg gives you the tools and buyer access you'd normally pay a broker for. Three steps, no commissions.
1
List Your Business
Free. Takes about 15 minutes.
Create your listing on Rejigg at no cost. You decide what information to share and when. There are no exclusivity contracts, no retainers, and no upfront fees. Your listing is shared only with qualified, vetted buyers.
2
Get Matched with Vetted Buyers
Quality over quantity.
Every buyer on Rejigg pays a subscription to access listings. That subscription filters out tire-kickers and ensures you only hear from people who are actively looking to acquire. Our team vets each buyer before they can reach out to you.
3
Connect Directly
No middleman. No gatekeeping.
When a buyer is interested, you talk directly. Peer-to-peer conversations let you assess fit, ask the questions that matter to you, and move at your own pace. You choose who to engage with and who to pass on.
What You Save
Owners who've sold on Rejigg have kept more than $10 million that would have gone to broker commissions. Here's what the numbers look like at different price points:
$2M
Sale Price
$100K-$200K
Saved in broker fees
$5M
Sale Price
$250K-$500K
Saved in broker fees
$10M
Sale Price
$500K-$1M
Saved in broker fees
Broker Route vs. Rejigg
Traditional Broker
Rejigg
Cost to seller
5-10% commission + retainer
Broker
5-10% commission + retainer
$0 for sellers
Rejigg
$0 for sellers
Exclusivity
12+ month exclusive contract
Broker
12+ month exclusive contract
No exclusivity, ever
Rejigg
No exclusivity, ever
Timeline control
Broker sets the pace
Broker
Broker sets the pace
You set the pace
Rejigg
You set the pace
Buyer conversations
Broker controls access
Broker
Broker controls access
Direct, peer-to-peer
Rejigg
Direct, peer-to-peer
Buyer vetting
Varies by broker
Broker
Varies by broker
Every buyer is vetted and subscribed
Rejigg
Every buyer is vetted and subscribed
Support
Depends on the broker
Broker
Depends on the broker
Rejigg team available throughout
Rejigg
Rejigg team available throughout
Hear It From Owners Who've Done It
Real business owners talk about selling through Rejigg, in their own words. No scripts, no actors.
“I thought it gave myself an opportunity to be a little more in the driver's seat. What you had to offer made me realize I was in control.”
Business owner, sold through Rejigg
“I was really surprised. Immediately I think three interested parties, and we totaled eight. Three ended up being very serious and we ended up with one that bought.”
Business owner, sold through Rejigg
“Completely free for me. It was a no brainer.”
Business owner, sold through Rejigg
“Those leads would have never happened without your platform.”
Business owner, sold through Rejigg
“I liked how easy it was to get those leads at the beginning and then find out if we were going to continue talking or not.”
Business owner, sold through Rejigg
“I could vet them out and we'd have some conversation right away. You can answer their questions right away and you're not wasting a lot of time before you get down into the brass tacks.”
Business owner, sold through Rejigg
“I like that you're dealing directly with the people that you're going to be selling to, as opposed to attorneys. You get them involved a little bit later on.”
Business owner, sold through Rejigg
“It was nice to have a platform for this style of company. Most M&A firms won't even want to deal with someone like us.”
Business owner, sold through Rejigg
Businesses Sold on Rejigg
The Rejigg Podcast
Conversations with business owners, buyers, and advisors about what selling and buying a business actually looks like. No theory, just real stories and real numbers.
Frequently Asked Questions About Selling Without a Broker
Can I really sell my business without a broker?
Yes. For most businesses under $10M in revenue, owners who connect directly with qualified buyers often get better results than those who hire brokers. The two things brokers provide are access to buyers and process management. Rejigg gives you both. Our platform handles buyer vetting, NDA signing, scheduling, document sharing, and deal tracking. You get the infrastructure without the 5-10% fee. Read our full owner's guide for a step-by-step walkthrough.
How much do business brokers charge?
Most business brokers charge a commission of 5-10% of the final sale price. On a $2M sale, that's $100K to $200K. On a $5M sale, $250K to $500K. Many also charge upfront retainers of $5K to $25K and require exclusive contracts lasting 12 months minimum, often 2-3 years. During that exclusivity period, you can't sell to anyone the broker didn't introduce, even if you find a buyer on your own.
What does Rejigg cost for sellers?
Rejigg is free for sellers. No commissions, no retainers, no listing fees. Buyers pay a subscription to access listings, which is what keeps the platform running and ensures buyer quality. You'll still want to budget for an M&A attorney and accountant ($10K-$50K depending on deal complexity), but those are costs you'd have with a broker too. See our pricing page for full details.
How do I know the buyers are serious?
Every buyer on Rejigg is vetted by our team before they can contact sellers. Buyers also pay a subscription fee, which filters out anyone who isn't actively looking to acquire. When a buyer reaches out, they submit a pitch explaining their background, acquisition criteria, and how they plan to fund the deal. You review their profile and decide whether to engage. Learn more about how Rejigg qualifies buyers.
What if I don't like any of the buyers?
You're in control. You can decline any introduction, pause your listing, or take it down entirely at any time. There's no exclusivity contract and no obligation. Many owners list on Rejigg while they're still exploring whether selling is the right move. There's no pressure to accept an offer you don't feel good about.
How long does it take to sell without a broker?
For businesses doing $1M+ in revenue, expect at least 6 months from listing to close. The timeline depends on your asking price, how prepared your financials are, the industry you're in, and how responsive you are to buyer inquiries. Brokers often quote similar timelines. The difference is that on Rejigg, you control the pace. If you want to move fast, you can. If you need more time, that's fine too. Read our guide on timing your sale.
Do I need a lawyer if I don't use a broker?
Yes. Whether you use a broker or not, you should work with an M&A attorney to review the Letter of Intent (LOI), draft or review the purchase agreement, and guide you through closing. An experienced M&A attorney typically costs $10K-$30K for a transaction. A good accountant is also essential for tax planning. These professionals protect your interests in ways a broker does not.
What size businesses does Rejigg work with?
Rejigg works with profitable businesses typically in the $1M to $30M+ revenue range, with $500K to $5M+ in EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization). Our buyer network includes private equity funds, search funds, family offices, and individual acquirers looking for businesses in this range. See businesses currently listed on Rejigg.
How is Rejigg different from BizBuySell?
BizBuySell is a listing aggregator. Anyone can post, and anyone can browse. The result is a high volume of stale listings and unqualified inquiries. Rejigg is different in three ways: we individually source and vet every business on the platform, every buyer is vetted and pays a subscription, and buyers and sellers connect directly without a middleman. The result is higher-quality matches and more productive conversations. Learn more about how Rejigg works for buyers.
When might a broker actually make sense?
Brokers can add value for highly specialized industries where they have deep buyer networks, for businesses over $10M where the deal complexity justifies the fee, or for owners who want to be completely hands-off during the sale. If your business falls into one of those categories, a broker may be worth considering. For most owners of businesses in the $1M-$10M range, selling directly through Rejigg offers more control, better buyer fit, and significant cost savings.
Ready to Take the Next Step?
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Read the Full Guide
Our 6-step owner's guide covers everything from deciding to sell through post-sale transition.
