How to Sell Your Business Without a Broker

Lead your own sale with vetted buyers and the tools to run it. Rejigg is free for owners, and brokers list here too, so you choose the route.

Schedule a Free ConsultationSee How It Works

Why Owners Choose to Sell Directly

You talk with buyers yourself, set the pace, and keep every decision. Rejigg carries the mechanics. Here is what that means in practice:

You choose the buyer

Vetted buyers send a request with their background and how they would fund the deal. You decide who gets a conversation, and weigh fit alongside price.

You hear it firsthand

You talk with buyers directly, by message, phone, or video. Ask what they plan for your team and your customers before you share anything sensitive.

No exclusivity on Rejigg

We regularly see broker agreements with 3–5 year commission tails. That can mean owing a commission years after the relationship ends if you sell to a buyer covered by the agreement. Rejigg requires no exclusivity and charges owners no success fee.

Nothing up front

Rejigg is free for owners: no listing fee, no retainer, and no owner success fee. Legal, accounting, and financing costs are separate in any sale.

Prefer a broker? Brokers list businesses on Rejigg too, and your business reaches the same vetted buyers either way.

Andy Symonds sold a 25% stake in Ballast Books to an investor he met through Rejigg. The investor first asked for control. Andy said no, and kept it. Read Andy's story

What's your business worth?

Sign up to learn more about selling your business. Free valuation included.

How Selling Without a Broker Works

Five steps, free for owners.

3.7 days
median, buyer pitch to first meeting
41.1 days
median, pitch to first offer letter
174 days
median, pitch to closed deal (41 closed deals)

Data from Rejigg over the past 3 years.

1

Get a Valuation

Free · 15 minutes

A free, data-backed estimate from real transaction multiples, so you start from a realistic number.

2

Build Your Profile

Anonymous by default

Buyers see industry, region, and financials. Your name stays hidden until you say otherwise.

3

Meet Vetted Buyers

3.7 days to a first meeting

Every buyer is vetted and pays to be here. You see who they are and how they’d fund the deal before you meet.

4

Compare Offers

41.1 days to a first offer

Offers land in one dashboard, side by side, so you can compare terms and pick your buyer.

5

Close the Deal

174 days, pitch to close (41 closed deals)

Share documents on your terms in the data room, with our team behind you through closing day.

Broker Commission, in Dollars

Brokers typically charge 5–10% of the sale price. Here is that range in dollars, so you can compare routes on the same numbers.

$2M
Sale Price
$100K–$200K
Hypothetical broker fee at 5–10%
$5M
Sale Price
$250K–$500K
Hypothetical broker fee at 5–10%
$10M
Sale Price
$500K–$1M
Hypothetical broker fee at 5–10%

Two Ways Owners Sell, and How Brokers List on Rejigg

 Lead it yourself on RejiggWork with a broker who lists on Rejigg
What you pay Rejigg$0$0
What you pay a brokerNothingThe commission you agree with your broker, typically 5–10%
Who talks to buyersYou, directlyYour broker, with you
Who sees the businessVetted Rejigg buyersThe same vetted Rejigg buyers
ExclusivityNone from RejiggNone from Rejigg; your broker agreement sets its own terms
Help when you want itRejigg's team, and Rejigg Assist as an optional paid serviceYour broker, with Rejigg's tools for both of you

Your Work and Rejigg's

Selling directly means you lead the work and Rejigg carries the mechanics. Your attorney and accountant handle the legal and tax work, as they would with a broker. Rejigg Assist is an optional paid service. We quote the scope and pricing individually.

 YouRejigg
Preparation and valuationYou gather your financials, tax returns, and key contractsRejigg gives you a free valuation and builds your anonymous profile
Finding and qualifying buyersYou review each request and choose whom to acceptRejigg vets buyers and matches them to your business
NDAs and confidentialityYou decide when to share your name and which documents to openRejigg keeps your profile anonymous and has buyers sign an NDA through the platform
ConversationsYou talk with buyers directly, by message, phone, or videoRejigg handles messaging, scheduling, and video calls
NegotiationYou set your terms and choose the offerRejigg lines up offers side by side, and our team can talk them through with you
Diligence coordinationYou answer buyer questions and upload documentsRejigg gives you a data room with access you control and tracks the deal
Closing coordinationYour attorney drafts or reviews the purchase agreement, and your accountant plans for taxesRejigg tracks the steps to closing, and our team stays with you through closing day

Hear It From Owners Who've Done It

Real owners, their own words. No scripts, no actors.

“I thought it gave myself an opportunity to be a little more in the driver's seat. What you had to offer made me realize I was in control.”

Business owner, sold through Rejigg

“I was really surprised. Immediately I think three interested parties, and we totaled eight. Three ended up being very serious and we ended up with one that bought.”

Business owner, sold through Rejigg

“Completely free for me. It was a no brainer.”

Business owner, sold through Rejigg

“Those leads would have never happened without your platform.”

Business owner, sold through Rejigg

“I liked how easy it was to get those leads at the beginning and then find out if we were going to continue talking or not.”

Business owner, sold through Rejigg

“I could vet them out and we'd have some conversation right away. You can answer their questions right away and you're not wasting a lot of time before you get down into the brass tacks.”

Business owner, sold through Rejigg

“I like that you're dealing directly with the people that you're going to be selling to, as opposed to attorneys. You get them involved a little bit later on.”

Business owner, sold through Rejigg

“It was nice to have a platform for this style of company. Most M&A firms won't even want to deal with someone like us.”

Business owner, sold through Rejigg
Essential reading

Go deeper on selling without a broker

Short guides on each part of the process, from what brokers charge to how deals actually close.

Steps to sell a business without a brokerThe process end to end: numbers, financials, confidentiality, offers, diligence, close.Read the guideBusiness broker commission ratesWhat brokers actually charge at every deal size, with the fee math spelled out.Read the guideWhat does a business broker do?The five things a broker does, and which ones you can run yourself.Read the guideDo you need a broker to sell your business?When a broker earns their fee, and when you can run the process yourself.Read the guideHow to find buyers for your businessWhere serious buyers actually come from, and how to qualify them.Read the guideHow long it takes to sell a businessWhat our deal data says about the real timeline, from first pitch to close.Read the guide

Common questions about selling without a broker

Ready to sell on your terms?

Free for owners. Vetted buyers. You keep what you built.

Schedule a Free ConsultationGet a Free Valuation