Muddy Waters Coffee Company

Muddy Waters Coffee Company is a small-batch organic coffee roaster in Eureka, California, on the state's far north coast. It is not a coffee shop and has not been one for twenty years. Every bean is 100% USDA-certified organic, and everything happens in-house: the team roasts, packages, palletizes, and loads the truck. The coffee reaches customers through a national warehouse club, where the account grew from 3 stores to about 30 across Northern and Central California, through a wholesale distributor that puts it in more than 150 grocery doors, and through both local colleges, both area hospitals, local cafes, and monthly subscriptions online. About 70 percent of revenue recurs. The company had just moved into a larger facility and was installing bigger roasters to double its output when it sold.

The owner was not the founder. He joined as an employee about six months after the company opened, bought it a few years later, and has been the lead roaster ever since. Roasting is the part of the work he cares about most, which is why he kept doing it himself. After two decades in a labor-intensive manufacturing business he was ready to move on, and he could see that the company's next step would take capital, staff, and marketing he did not want to fund alone. He had never sold a business before. He looked at brokers and other platforms before putting the profile on Rejigg. He had two conditions: the buyer keeps the employees, and the buyer commits to growing the business.

The profile went live on Rejigg in early March 2026 and drew eight buyer conversations. The buyer who won opened his on April 6. Three days later the two were on a call. The owner offered his financials up front, the buyer asked for tax returns, an asset list, and an employee list, and diligence was under way within two weeks.

The buyer sent a letter of intent in early June and the owner accepted it. The purchase agreement, the bank's approval, and the SBA loan ran through the summer, and the deal closed on October 16, 2026, six months after the first message. The owner is staying on for about three months to train the new owner on roasting, purchasing, and production.

The buyer is a first-time acquirer from the Bay Area, about five hours south of Eureka, who financed the deal with an SBA loan through his own bank. What drew him was the warehouse club shelf: getting onto it is hard, and once a product is there it has passed the club's quality bar. His plan keeps the business in Eureka with its team, puts a general manager in place there, and adds a second distribution point in the Bay Area to grow into the roughly 60 more warehouse club stores within reach across Southern California and the Southwest.