Rejigg Mid-Year Insight Report: 2026

Learn about buyers and take a deep-dive into every aspect of the timeline, from listing your business to closing a deal.

Get the full reportUpdated July 2026 · Free PDF · No account required

Outreach starts fast, but LOIs and deals take longer

Engagement usually begins about 1–2 weeks after your listing goes live, but formal offers take time. The entire process from listing your business to closing a deal takes about 5–7 months.

Day 0

Listing

The day your business goes live on Rejigg.

Median: 4 days later

First message

A buyer requests a conversation by sending a first pitch.

Median: 7 days later

First call

Your first completed call with a buyer to answer questions about your business.

Median: 59 days later

Letter of intent

A buyer submits an LOI and you choose to accept, decline, or negotiate.

Median: 89 days later

Deal close

Assuming all is well in due diligence, you close the deal.

Financial documentation and SBA pre-approval drive engagement

Proper financial documentation is the key first step when listing; SBA pre-approval is the follow-up. Together they lift conversation requests by 1.8× and completed calls by 2.5× on average.

Listings with financial documents vs. none

Conversation requests

Completed calls

Financials providedNo financials

Listings with SBA pre-approval vs. none

Conversation requests

Completed calls

SBA pre-approvalNo pre-approval

Avg. per listing. SBA pre-approval = a lender pre-qualification confirming borrowing eligibility.

In first messages, buyers focus on growth, documents, transition, and financials

In first pitches and messages, buyers gravitate to a common set of topics. Knowing them ahead of time means you can answer well, or already have the answer in your listing.

Growth18% of message focus

Where the business can expand, the owner's growth thesis.

“Where do you see the biggest opportunity for growth? Has growth mostly been organic?”

Documents16% of message focus

Document access, tax returns, data room, NDA, CIM.

“Can you share the P&L and balance sheet? Do you have a CIM?”

Transition12% of message focus

Knowledge transfer, training period, handoff.

“What is your transition plan? How long are you willing to stay involved post-close?”

Financials10% of message focus

Numbers, revenue, margin trajectory, growth drivers.

“What percentage of revenue is recurring monthly? How have you grown revenue in the past?”

First-call topics shift toward deal mechanics and valuation

The first call is when you meet buyers and tell them more about your business. Conversation moves to financials, employees, price, and location.

Financials17% of call focus

Numbers, revenue, margin trajectory, growth drivers.

“What percentage of revenue is recurring monthly? How did you grow revenue?”

Employees12% of call focus

Staff headcount, payroll, recruitment.

“How many employees do you have and what are their roles?”

Price8% of call focus

Price origin, seller financing willingness, structuring.

“How did you arrive at the asking price? Are you open to seller financing?”

Lease / location6% of call focus

Geography, fit, rent, relocation feasibility.

“What are the warehouse lease terms? Is this business open to relocation?”

Buyers submit LOIs for businesses in all 50 states

75% of buyers have submitted LOIs more than 100 miles from the business they want to acquire, showing a real willingness to relocate for the right fit.

LOI submissions by buyer type

Individual

58%

Funded searcher

13%

Strategic / hold co.

12%

Institutional

10%

Independent sponsor

LOI submissions by buyer distance

1,000+ miles

32%

100–500 miles

26%

Under 100 miles

25%

500–1,000 miles

17%

Headline submitted LOI enterprise values

$1.3M25th percentile

$2.4MMedian

$5.0M75th percentile

Takeaways

Expect a deal to take 5-7 months

Meeting buyers is fast and free, but the transaction process takes time. Patience and consistency are key.

Upload financials and get SBA pre-approval

Listings with financials average 1.8× the conversation requests. Add SBA pre-approval and completed calls jump 2.5×.

Buyers relocate for the right business

75% of LOIs come from buyers more than 100 miles away. The right fit matters more than proximity.

Rejigg connects you to serious buyers at no cost

Free to use with no exclusivity required. Buyers make the first move, and you get tools for the entire process. Start with an honest valuation.

Get your free valuation Download the full report