Modern Quilt Co.
After 128 NDAs, the One That Closed
The Business
Modern Quilt Co. sells quilting fabric online the way fans buy it: curated bundles from premium U.S. distributors, marketed through a daily email to a devoted list of quilters who sometimes reply asking for everything in stock. The whole operation runs from about 2,000 square feet, proof of how much loyalty a small, well-loved brand can carry.
The sellers had rebuilt their lives once already, relocating after wildfires destroyed their Malibu home, and the sale was about reclaiming time rather than distress. They came to market with real leverage: a competing offer was already in hand when the winning buyer called.
Transaction Timeline
How the Deal Happened
Sean Moriarty had searched for ten months through traditional broker channels, signing 128 NDAs without a deal. On Rejigg he connected with Modern Quilt Co. in April 2026, moved on a straightforward P&L review with no financing contingency, and closed in May 2026, weeks after the first conversation.
Deal Highlights
128 NDAs First
The buyer searched ten months through brokers before this deal.
Fan-Powered Brand
A daily email list of quilters who buy out entire drops.
Cash Close
No financing contingency; the deal closed weeks after connecting.
A Legacy Purchase
Bought to build something the buyer's sons can run.
The Buyer
Sean Moriarty is a serial small-business owner in Sheboygan, Wisconsin, with ventures spanning saddle pads, milling, and e-commerce. He bought Modern Quilt Co. to put idle warehouse space and staff to work and, in his framing, to build something to leave his sons. He understood the customer instinctively: fabric people, like horse people, buy from brands they love.
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