Market Research & Analytics Businesses for Sale in New York.
The subscription revenue is the obvious draw, but the real staying power comes from data sources or methods that competitors can't easily replicate once clients have built their decisions around them.
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Featured Market Research & Analytics Businesses in New York
Showing 8 of 8 listings
Full Service Marketing Agency
A full-service B2B marketing agency with over 40 years of client relationships, 65-70% recurring revenue, and zero paid advertising. Built entirely on referrals and word of mouth.
Price$600K
Revenue$653.8K
EBITDA$175.3K
Marketing Consulting Firm
Certified minority-owned DEI consulting firm generating 60-70% SDE margins on $500k revenue with 70% repeat clients among Fortune 500 firms, operated at just five hours per week with no active prospecting.
Price-
Revenue$500K
EBITDA$400K
Elite Brand Strategy Agency
A strategy and branding agency serving major consumer brands, with services spanning market research, advertising, licensing, business incubation, and design. Generated $1.28M in revenue during 2024 with $609k peak SDE and a deep roster of repeat clients.
Price$6.5M
Revenue$1.3M
EBITDA$127.7K
Creative Industry Data & Prospecting Platform
B2B intelligence platform delivering human-verified data on creative industry decision-makers, with 100% recurring subscription revenue and a $2.1M revenue projection for 2026.
Price-
Revenue$1.4M
SDE$180K
Analytics Platform for Gaming Businesses
Customized analytics platform serving game studios worldwide, with revenue growing from $544k in 2022 to $803k in 2024 and SDE reaching $277k on recurring subscription and service contract revenue.
Price-
Revenue$493.8K
SDE$49.7K
Tech / Media Business for Aviation Industry
International aviation and travel technology company reaching over 200 million travelers through AI-powered platforms, a global media and advertising network, and travel data analytics, with revenue growing from $328k in 2022 to $565k in 2025.
Price-
Revenue$565K
SDE$300K
Boutique Institutional Research Firm
Boutique primary research and expert network firm serving 200 institutional investors with $10M in revenue, 40 employees, and growth driven entirely by referrals over nearly two decades.
Price-
Revenue$10M
SDE$1.4M
Experiential Marketing
Experiential media agency with over twenty-five years of reputation-driven inbound demand, a three-person team, and $1.6M in revenue — all without a single outbound sales effort.
Price-
Revenue$1.6M
EBITDA$591K
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Due diligence
What to Look For
Practical guidance from hundreds of real acquisition conversations.
Subscription vs. Project Revenue
- Ask for a breakdown of how much revenue comes from auto-renewing subscriptions versus one-time engagements.
- Subscription revenue that comes in without anyone having to resell the client gives you a predictable starting point from day one.
- The higher that percentage, the more confident you can be about what cash flow looks like after you take over.
- Look at whether subscriptions have been growing, flat, or shrinking over the past two to three years.
What Makes the Data Unique
- The most valuable analytics businesses have data sources, collection methods, or accuracy levels that competitors can't easily replicate.
- Understanding where the data comes from, how it's verified, and whether it's proprietary versus licensed is some of the most important work you can do early.
- If clients have tried other providers and came back, that's one of the strongest signals of genuine defensibility you'll find.
- Ask whether the company owns its data outright or licenses it, and what those licensing agreements say about transferability.
How Embedded the Product Is
- Analytics tools that feed directly into clients' dashboards, reports, or daily decision-making have very high switching costs.
- When teams use the product every week and it connects to their other tools, they're unlikely to move.
- Understanding how deeply the product is integrated into client workflows tells you a lot about retention durability.
Team and Documentation
- Find out whether the analysts, engineers, and account managers who run the day-to-day work are documented in terms of what they do and how they do it.
- Businesses with written processes for how data is collected, verified, and delivered give you real confidence that the operation transfers without losing institutional knowledge.
- Ask to see an example of how a standard deliverable gets produced and reviewed.
Customer Concentration
- Look at how many clients make up the majority of revenue and how long the biggest accounts have been subscribers.
- An analytics business with revenue spread across five or more accounts, especially ones that have grown their usage over time, is a much safer entry point than one dependent heavily on one or two enterprise relationships.
- Ask how long the top three clients have been customers and whether they've expanded or stayed flat.
Valuation
What Should You Expect to Pay?
3x-6x
SDE
Owner-operated, subscription base
6x-10x
EBITDA
With documented team, proprietary data, and strong retention
The spread comes down to how much of the revenue is truly recurring, how unique and defensible the underlying data or methods are, and how much the business depends on the founder to deliver results.
What drives a premium
Auto-renewing subscribers with multi-year retention and expanding usage
Data sources or collection methods that competitors cannot easily replicate
Product deeply integrated into client workflows, feeding daily reports or decision tools
Documented analyst team that runs operations without founder involvement
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